Digital Communications Strategist
CurrentSpearheaded digital communication strategies, increasing LinkedIn followers by 130% (from 20,000 to 47,000+) and improving engagement rates through targeted content and SEO.Developed and executed social media campaigns for major conferences (MINEXCHANGE, MINExpo), driving event attendance and membership engagement.Implemented advanced video production workflows, boosting video output and enhancing SME’s YouTube presence by 18%.Led cross-departmental marketing efforts to… Show more Spearheaded digital communication strategies, increasing LinkedIn followers by 130% (from 20,000 to 47,000+) and improving engagement rates through targeted content and SEO.Developed and executed social media campaigns for major conferences (MINEXCHANGE, MINExpo), driving event attendance and membership engagement.Implemented advanced video production workflows, boosting video output and enhancing SME’s YouTube presence by 18%.Led cross-departmental marketing efforts to increase book sales and promote merchandise, contributing to SME’s non-dues revenue growth. Show less