Develop brand strategy, including the setting of style guides, brand guidelines, short & long term goals. Assisting with product development, pricing and new product launches as well as developing new business opportunities / channels. Being a trendsetter, liaise with brands for exclusive collaboration such as New Era x Mamee / New Era x atmos Establish good rapport with brand partners and New Era principal to ensure a profitable business relationship. Managing the budget for advertising & promotion expenses. Measure and report performance of all marketing campaigns, and assess ROI and KPIs