Campaign Manager, ADLAD Global• Managed and optimised over 50 campaigns on the Tracker platform, consistently surpassing client goals and objectives. Through meticulous analysis and strategic adjustments, I ensured optimal performance and ROI for each campaign.• Demonstrated proficiency in a variety of tracking tools and Mobile Measurement Partners (MMPs), including Appsflyer, Adjust, and Branch. Leveraging these tools, I effectively tracked and attributed campaign performance metrics, enabling data-driven decision-making and campaign optimisation.• Owned the end-to-end campaign management process, from initial setup and execution to in-depth analysis and comprehensive reporting. Taking ownership of every aspect of the campaign lifecycle ensured seamless execution and maximum impact for our clients.• Proactively identified and onboarded new advertisers, clients, agencies, and networks, developing a streamlined onboarding process to drive business growth. Through proactive outreach and relationship-building, I expanded our client base and strengthened partnerships with key stakeholders.• Maintained a deep understanding of the latest industry trends and best practices, continuously optimising campaigns to align with evolving market dynamics. By staying abreast of emerging technologies and industry innovations, I ensured that our campaigns remained at the forefront of industry standards and performance benchmarks.