Marketing And Brand Experience Manager
Calgary, Canada Area
Jonathan was truly an innovator, entrepreneur and visionary in his role at Tangerine Bank in Calgary. As a 3D billboard for a direct bank, the Café experience fills a unique niche within the company branding experience and Jonathan excelled in the challenge of revamping and promoting the image within Calgary and Alberta.Jonathan utilizes social media and community investment in a way that was extremely genuine and therefore highly effective in increasing the visibility of an online financial institution. Jonathan leveraged his existing contacts and worked tirelessly to constantly build new relationships in order to increase the brand presence and reputation.Jonathan's local insight and relationships proved invaluable in the public launch for the Tangerine Chequing Account, securing Calgary Stampeder's Quarterback Henry Burris as the Calgary ambassador. Unique and engaging events were a hallmark of Jonathan's strategy including annual Stampede BBQs for charity, art auctions, panel discussions, financial literacy/wellness seminars, sustainability events were all part of his local vision for ING DIRECT/Tangerine.Jonathan was instrumental in securing key local partnerships for corporate social responsibility and community investment endeavours. New ventures with the National Music Centre, Vertigo Theatre, Beakerhead, WH Cushing Workplace School, Grow Calgary, Awesome Calgary, Calgary Social Media Breakfast, YMCA and YWCA, Boys & Girls Clubs of Calgary, KidSport Calgary just to name a few helped to put Tangerine in a new light in the Calgary community. On the business side, Jonathan has truly been an example of leadership. Jonathan focused on creating and nurturing a high performing and engaged team who shared his vision and passion for the brand and the company. Jonathan consistently met and exceeded his budget targets, KPIs and employee engagement targets year after year.