Partner with high-profile clients to provide production services including photography, prop and food styling, talent acquisition, location scouting, and overall creative direction. Clients have included Pottery Barn, Avon, Gap, Good House Keeping, Williams-Sonoma, Banana Republic, Wells Fargo, Frito Lay, Target, IBM, Method, Red Envelope, Tea Collection, Lifeguard Press, ReadyMade, Method, Weldon-Owen Publishing, Napa Style, Smith & Hawken, Target, ATT, Restoration Hardware, Design Within Reach and Tiny Prints.

Spearhead art direction for gift and stationery licensing company partnering with Kate Spade, Jonathan Adler, Lilly Pulitzer and Vera Bradley; lead production of product marketing including industry leading bi-annual catalog, responsible for photography, styling, and art direction.Develop consistent marketing for each brand, perform research through print and digital media to determine appropriate and impactful branding, and communicate desired styles and outcomes to production teams; able to deliver attractive and engaging collateral that grew sales 500% over the past 7 years. Lead production and photography team of 7, develop shooting schedule, communicate creative direction, and closely manage production budget; leadership enabled high quality deliverables and adherence to budgets, while adhering to strict deadlines.

Led analysis and directed color accuracy of printed material, product proofs, and hard samples for clients including Kate Spade, Sugar Paper, and Jonathan Adler; managed upwards of 60 concurrent projects, audited samples and proofs, and worked directly with vendors to attain accurate and vibrant color. Managed product design, construction, and production projects, worked with project teams to review samples and provide feedback to vendors, and developed production actions to increase quality while reducing costs; final products were positively received by clients, resulting in continued and expanded production contracts. Spearheaded all color management actions, ensuring product marketing matched requirements of each client; developed and exercised advanced understanding and expertise of printed color, various applications and materials, and Pantone color and CMYK printing methods. Responsible for quality control on all products and collateral, closely reviewed all items before submission to vendors, led performance tests of finished kitchen goods and accessories for durability, and noted issues for communication to and correction by vendor; able to improve quality of final product while reducing costs related to reproduction. Partnered with vendors on all color, product construction, packaging, and other production actions, directed teams on best practices, client standards, and factory production issue resolution; able establish high standard in printed color, resulting in positive customer reviews mentioning the vibrancy of color. Led improvements to production process, updated filing system for individual jobs and proofs, documented feedback standards, and trained all staff on new procedures; led to streamlined organization of products, reduced need for extra samples, and enabled new employees to quickly understand and contribute to projects, resulted in quicker production times with reduced costs.

Led production and creative direction for annual school, church and community fundraising catalog; developed and launched new branding and visuals, partnering with founders, designers, and sales reps while leading team of 9 Graphic Designers, Photographers, Stylists, and Production Assistants to produce annual 78-page catalog.New branding led to an increase of sales 100% with first catalog, and a 50% increase over the next 3 seasons.

Collaborated with authors, editors and designers to create exceptional photography for 8 children's books; contributed to “Cook it in a Cup” book, one of Chronicle’s best selling children’s titles that developed into an ongoing series.

Led art direction for 100-page product catalog for home and lifestyle brand created by celebrity chef Michael Chiarello; developed standards for each product photo, directed visual representation of products, hand selected props and locations, and directed photography for all photo shoots, resulting in increased catalog sales year after year.