Data Alchemy specialises in refining digital marketing data and leveraging smart automation to craft exceptional and more personalised customer experiences that are tailored to the individual and not the masses.Our focus is on guiding and empowering companies to unlock the full potential of their marketing data and the automation tools they are already using or perhaps need to start using.Doing this well drives meaningful connections and increases companies' engagement with customers and prospects. Ultimately this results in more sales or the greater use of your business services.

As General Manager since October 2019, I've been instrumental in the substantial growth of Inspire Growth Partners Limited. During my tenure, we've increased our team from just 4 members to a robust and talented workforce of over 20. This coincided with my effective management of an annual budget exceeding $20 million across our three brands.One of my notable accomplishments during this time was the strategic acquisition and transformation of our website platform, resulting in the development of an industry-leading e-commerce system. Furthermore, I initiated a groundbreaking direct-to-consumer model for Hyundai, making it the second vehicle brand in New Zealand to adopt such an innovative approach. This success was further underscored by my leadership in Hyundai's marketing shift towards an 'affordable premium' identity, exemplified through the launch of "Future Positive," our largest campaign in over 8 years. This campaign conveyed Hyundai's pioneering role in sustainable transportation and highlighted our commitment to investing in New Zealand's future leaders through the Hyundai Pinnacle Programme.Additionally, I've led significant data initiatives, introducing real-time reporting through Power BI, enhancing our decision-making capabilities and responsiveness. I've also overseen the group Call Centre and Application Development teams, ensuring their effective operation and alignment with our organisational goals.My leadership at Inspire Growth Partners has been characterised by driving innovation, fostering growth, and building lasting, impactful brand campaigns while also emphasising data-driven decision-making and managing cross-functional teams.

Led a website transformation project for Hyundai, Isuzu Utes, and Renault, aligning online presence with industry standards.Successfully implemented a comprehensive marketing automation strategy using Marketo, including customer journey mapping, funnel nurture programs, and CRM (SugarCRM) integration.Provided strategic guidance to Marketing Managers of all three brands, optimising budget allocation across various digital platforms.

In my role, I managed online presence and marketing strategies, overseeing content creation and CMS maintenance for 20 websites, including the main brand website and 19 dealer websites. I designed and executed lead generation campaigns using Marketo's Marketing Automation (MA) technology. I introduced and managed the Isuzu Utes online community platform powered by Lithium, also serving as the Community Manager. Integrating Marketing Automation with social media advertising, I supported the national Isuzu Utes NZ dealer network, ran social media lead generation campaigns, and managed social media channels like Facebook, Twitter, Instagram, and YouTube. I developed quarterly campaigns for the Isuzu Utes Customer Service Team, managed sponsorships, and collaborated with creative agencies for national marketing campaigns. Additionally, I ensured Isuzu Utes' presence at key national events, including National Fieldays, South Island Fieldays, Northland Fieldays, and Equidays.Notable achievements include successfully redesigning and managing the Isuzu Utes NZ website. I oversaw the rollout of 19 Isuzu Dealership websites across New Zealand, significantly enhancing their online presence. A lead generation campaign I managed, utilizing Google and Facebook ad products, resulted in over 150 vehicle sales. Our efforts at National Fieldays in 2015 earned us the Best Interactive Experience Site award, while Northland Fieldays honoured us with the Best New Exhibitor award. These experiences showcase my expertise in driving digital marketing, enhancing online presence, and engaging communities to achieve substantial results.

Responsibilities:- Advise the marketing team on market trends, and assist with analysing competitors' products /services and customer demand.- Co-managed Sony NZ's social media channels - Facebook, Twitter, YouTube etc. - Update and create new e-learning courses for Pulse Live, an online training portal for retailers.- Deliver monthly training to the four Sony Stores around the country, as well as retailer training.- Contribute to facilitating the national training roadshow, including arranging venue hire and production costs.- Maintain user and store accounts for Pulse Live website.- Assist product mangers in creating training material as well as key education strategies to promote customer sales and service.Major Achievements:- Tripled the number of Facebook Fans in FY13.- Doubled the number of Twitter followers in FY13.- Achieved over 2 million YouTube videos across the NZ YouTube channel and Global Sony Action Cam Channel. - Maintains a high standard of product knowledge through various channels and self-education for effective product training.- Awarded further responsibilities for moderating social media pages on Twitter, Facebook and YouTube.- Played a key role in developing and implementing a wide range of product launches, creative sales promotions and events. Examples include:- National roadshow 2012 / 2013, coordinating up to 13 locations around NZ, attended by around 250 people, with a total budget of up to $150k.- Creation of a Sony stand at the Red Bull Trolley Grand Prix in Auckland (2013).- Provided product training for new employees and at store openings, as well as coaching in internalsystems and quality-based sales techniques.

Responsibilities:- Provide information on the company’s key products and services as well as the latest technology.- Resolve customer complaints and concerns.- Coordinate and liaise with international departments to ensure an efficient and effective response.- Identify issues which require additional or alternative solutions and ensure outcomes which meet individual customer requirements.- Assess satisfaction levels and ensure a high level of customer retention and acquisition.Major Achievements:- Contributed to the creation and implementation of a Sony Knowledge Base website designed to centralise Sony product issues for nationally-based staff.- Awarded further responsibility for training new staff in Sony Bravia technologies.- Received numerous customer and managerial commendations for providing a consistently highstandard of support and service.