Gareth Lowrie Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Lead and develop the marketing and strategy across EMEA for NBCU’s transactional film and television content which is licensed to digital platforms for purchase or rental (EST, TVOD, PVOD). Key clients include Apple, Sky Store, Google and Amazon as well as local digital clients such as BT, Viaplay, SF Anytime and Virgin Media.Management of budgets for all EMEA markets as well as overseeing origination and localisation of media plans and creative for campaigns. Work closely with the VP of Marketing to develop & implement strategic direction and positioning for all NBCUniversal releases.Development of B2B and B2C Marketing strategy & initiatives that include ATL Media, Social Media, CRM, PR and consumer promotions/competitions.Collaborate between numerous stakeholders including Home Entertainment, Theatrical team, Brand & Franchise Teams as well as film makers.Currently oversee a team of 4 Marketing Managers, 1 Media Manager and 1 Marketing Assistant. This includes overseeing all appraisals, development and training.Campaigns/achievements include: Fast & Furious 8, Bridget Jones’ Baby, Despicable Me 3, Fifty Shades Darker & Freed, Darkest Hour, Jurassic World: Fallen Kingdom, 1917, Mamma Mia! and Trolls World Tour (inc. PVOD). Nominated for BASE award in 2019 for Digital Innovation Award.

London, United Kingdom

Work closely with the UK Marketing Director to develop strategic direction and positioning for all UK theatrical releases.Lead a team of five: 3 Marketing Managers, 1 Promotions Manager and 1 Marketing Co-ordinator.Oversee all creative executions, briefings and media planning to ensure they are at the highest standard and achieve all marketing objectives.Proactively develop initiatives/processes to build the creativity and effectiveness of the department, whilst striving to innovate with our campaigns.Work closely with all other department heads Sales, Publicity and Finance (as well as Universal Pictures International).Origination of campaign creative (Print, AV, Online) and presenting to associated film makers/talent.Campaigns include Fast & Furious 6 & 7, Oblivion, Bad Neighbours, The Wolf Of Wall Street, Mrs. Brown’s Boys D’Movie, Despicable Me 2, Pitch Perfect 2, Theory Of Everything and Fifty Shades of Grey, Minions and Jurassic World.

Campaign management throughout life cycle of UK's theatrical release and incorporating TV, on-line, OOH, in cinema and press/radio marketing.Previous campaigns have included Fast & Furious 5, American Pie: Reunion, One Day, Kick-Ass, Back The Future, Bridesmaids, Anna Karenina and Ted.