Gemma Edwards Email & Phone Number

Supporting digital transformation for learners, leaders across the rail industry as strategic lead for customer engagement, business change & implementation.

Property is a leading economic indicator, and TPO is recognised as a thought-leader in the industry by its network of 35,000 registered agents. I was responsible for devising and executing an overarching communications strategy to address the challenging needs of a diverse range of stakeholders in a highly politicised environment and ensure the scheme grows its membership and market share.Stakeholder engagement was essential as the scheme actively campaigned for regulatory and legislative reform to raise industry standards and protect consumers from unfair practices. I was responsible for PR and external relations, membership marketing and supporting the scheme's Chairman to organise TPO’s National Conference for member agents.

Leading a team of five and looking after major accounts in the fields of automotive, energy, housing and retail. Managing a team of five to deliver pitches, campaign plans, multi-channel assets and client reports (and always seeking new ways to add value and go beyond the client brief wherever possible).

Milton Keynes/London

• Managing marketing communication activities in line with business strategies for the financial services and new build divisions• Providing strategic and tactical management for internal communications, operational projects, national campaigns, PR, social media and marketing (digital and offline)• Utilising the best channels from the marketing mix to secure maximum ROI and support broader commercial goals.

Milton Keynes/London

Recruited to launch and head up a new press office and communications function, before moving into a consultant role in the FS and new build divisions. Highlights include:• Overseeing Group ATL, TTL and BTL campaigns for Countrywide’s 48 high street brands, across a network of 1,200 branches • Line management responsibility for Press Office staff and third party agencies• Managing communications for 20+ acquisitions and mergers following a financial restructure • Delivering integrated campaigns to raise awareness about new ways of working following acquisitions, staff consultations, service reconfigurations, office relocations, overseas outsourcing projects and salesforce restructures • Providing guidance and counsel - senior advisor to Group CEO and Managing Directors in Sales, FS, HR & Legal on sensitive and confidential matters• Playing a leading role with the Chief Marketing Officer to roll out a new brand for the Group and several trading divisions, which entailed detailed market research and a complete overhaul of the company's marketing collateral, corporate website and intranet • Launching a new property portal to offer consumers a seamless service proposition, which brought together the group’s five trading divisions • Recognised by the Group CEO for Excellence & Outstanding Contribution to the Business at two national conferences.

Milton Keynes, United Kingdom

Managing a diverse portfolio of international clients from energy, property, education and retail market sectors, where I: • Delivered client proposals and pitches as a marketing communications specialist• Translated client briefs into tactical plans and multi-channel campaigns that delivered against predetermined evaluation tools (using commercial ROI metrics and marketing KPIs)• Devising marketing communication strategies for internal, trade and consumer audiences• Exceeding client expectations by foreseeing market challenges and seeking new opportunities to add value to client relationships• I was responsible for devising and delivering a year-long campaign for Shell that championed innovation, using a variety of channels to help stakeholders understand future energy sources and enhance brand appeal/equity. The Eco-marathon is Shell's biggest CSR project involving 250 race-car teams from 20 countries travelling the furthest distance, using the least amount of fuel, which won a European Excellence Award for Communication/Corporate Social Responsibility. Highlights included devising a new engagement programme with digital assets, team DVDs, and leveraging the reach of new social media channels and automated marketing tools, which involved close liaison with Shell's media relationship managers in each region and ATL roster agencies to help Shell better connect with target audiences across four continents.

South East & Midland Regions, United Kingdom

Reporting to the CEOs of an acute services and NHS ambulance service, I was responsible for:• Delivering public health campaigns to raise awareness of appropriate clinical pathways, service changes and new site openings• Running multi-channel communication programmes to engage local communities, colleagues and partner organisations during public consultations and Trust reconfigurations, service closers and Serious Untoward Incidents• Devising a marketing communications strategy to enhance the reputation of a newly formed NHS Foundation Trust to overcome performance challenges• Organising several high-profile events and managing Royal and Parliamentary site visits • Managing crisis communications in a gold/silver/bronze operating environment for emergency services and working out-of-hours for a wide range of NHS Trusts to manage a variety incidents and crises.

London, United Kingdom

• Charged with increasing awareness and donor income through national campaigns, regional events and targeted media coverage• Managing all events for the charity (from concept to delivery), including service launches• Securing proactive media coverage to promote service launches and partnership PR activities• Providing advice, training and consultancy on the logistics of organising events to regional teams and volunteers• Business planning and budget management.

Cim Professional Diploma

Ba (Honours), Journalism & Marketing Communication Studies, 2:1

Btec National Diploma In Media Studies, Distinction

Gcses

Subjects and grades: English Language (AA), History (A), P.E. (A), R.E (A), English Literature (B), German (B), Art & Design (B), Maths.