Gemma Edwards Email & Phone Number

Supporting digital transformation for learners, leaders across the rail industry as strategic lead for customer engagement, business change & implementation.

Property is a leading economic indicator, and TPO is recognised as a thought-leader in the industry by its network of 35,000 registered agents. I was responsible for devising and executing an overarching communications strategy to address the challenging needs of a diverse range of stakeholders in a highly politicised environment and ensure the scheme.

Leading a team of five and looking after major accounts in the fields of automotive, energy, housing and retail. Managing a team of five to deliver pitches, campaign plans, multi-channel assets and client reports (and always seeking new ways to add value and go beyond the client brief wherever possible).

Milton Keynes/London

• Managing marketing communication activities in line with business strategies for the financial services and new build divisions
• Providing strategic and tactical management for internal communications, operational projects, national campaigns, PR, social media and marketing (digital and offline)
• Utilising the best channels from the marketing mix to secure maximum ROI and support broader commercial goals.

Milton Keynes/London

• Recruited to launch and head up a new press office and communications function, before moving into a consultant role in the FS and new build divisions. Highlights include:
• Overseeing Group ATL, TTL and BTL campaigns for Countrywide’s 48 high street brands, across a network of 1,200 branches
• Line management responsibility for Press Office staff and third party agencies
• Managing communications for 20+ acquisitions and mergers following a financial restructure
• Delivering integrated campaigns to raise awareness about new ways of working following acquisitions, staff consultations, service reconfigurations, office relocations, overseas outsourcing projects and salesforce.
• Providing guidance and counsel - senior advisor to Group CEO and Managing Directors in Sales, FS, HR & Legal on sensitive and confidential matters

Milton Keynes, United Kingdom

• Managing a diverse portfolio of international clients from energy, property, education and retail market sectors, where I:
• Delivered client proposals and pitches as a marketing communications specialist
• Translated client briefs into tactical plans and multi-channel campaigns that delivered against predetermined evaluation tools (using commercial ROI metrics and marketing KPIs)
• Devising marketing communication strategies for internal, trade and consumer audiences
• Exceeding client expectations by foreseeing market challenges and seeking new opportunities to add value to client relationships
• I was responsible for devising and delivering a year-long campaign for Shell that championed innovation, using a variety of channels to help stakeholders understand future energy sources and enhance brand.

South East & Midland Regions, United Kingdom

• Reporting to the CEOs of an acute services and NHS ambulance service, I was responsible for:
• Delivering public health campaigns to raise awareness of appropriate clinical pathways, service changes and new site openings
• Running multi-channel communication programmes to engage local communities, colleagues and partner organisations during public consultations and Trust reconfigurations, service closers and Serious Untoward Incidents
• Devising a marketing communications strategy to enhance the reputation of a newly formed NHS Foundation Trust to overcome performance challenges
• Organising several high-profile events and managing Royal and Parliamentary site visits
• Managing crisis communications in a gold/silver/bronze operating environment for emergency services and working out-of-hours for a wide range of NHS Trusts to manage a variety incidents and crises.

London, United Kingdom

• Charged with increasing awareness and donor income through national campaigns, regional events and targeted media coverage
• Managing all events for the charity (from concept to delivery), including service launches
• Securing proactive media coverage to promote service launches and partnership PR activities
• Providing advice, training and consultancy on the logistics of organising events to regional teams and volunteers
• Business planning and budget management.

Cim Professional Diploma

Ba (Honours), Journalism & Marketing Communication Studies, 2:1

Btec National Diploma In Media Studies, Distinction

Gcses

Subjects and grades: English Language (AA), History (A), P.E. (A), R.E (A), English Literature (B), German (B), Art & Design (B), Maths.