Gianluca Diegoli Email and Phone Number
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Lavoro come consulente indipendente per il management nel ripensare le attività di marketing e vendita per l’era digitale.In precedenza, come manager ho gestito team e progetti aziendali. Come temporary manager ho gestito progetti di marketing transformation ed ecommerce.Sono professore a contratto in IULM in digital marketing; ho docenze in master e business school. Sono laureato a pieni voti in Bocconi in economia aziendale e marketing.Ho parlato ai principali eventi di settori. Scrivo su Nòva 24, Link e Forbes Italia. Dal 2004 curo minimarketing.it, uno dei blog di settore più letti in Italia e una newsletter con circa 25.000 iscritti. Sono stato inserito più volte tra le World 100 Most Influencing People in campo digital retail.Sono autore di manuali: Retail Omnichannel (2020, Apogeo), Mobile Marketing (Hoepli), Social Commerce (Apogeo) e Vendere Online (Sole 24 Ore), e assieme ad altri "Social Media Marketing: Manuale di comunicazione aziendale 2.0", "Social Media Marketing: Strategie e tecniche per aziende B2B e B2C" (Hoepli).Ho esordito come scrittore per UTET con "Svuota il Carrello", 2020Per sapere le aziende per cui ho fatto consulenza e formazione, e per capire cosa possiamo fare assieme, scrivimi su Linkedin o a gianluca @ diegoli . comCosa posso fare per te:* ConsulenzaDefinizione della strategia e del piano marketing (advising al top management, mentoring nella crescita del middle management); supporto nell'integrazione retail online e offline, audit e piani per e-commerce.* Formazione 1) Fondamentali di marketing: analisi di mercato, segmentazione, targeting, posizionamento il processo, la strategia, i principali framework, il budget, le tattiche delle 4P, di prodotto, placement, prezzo e promozione 2) Fondamentali di strategia digitale: analisi digitali ed etnografiche, user persona, customer journey, declinazione dei contenuti sui canali e del funnel digitale 3) Marketing e Omnicanalità: consumatore multicanale, modelli di business, mobile commerce e messaging, in store digital, drive to store, basi di ecommerce e KPI
Diegoli.Com
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Digital | Martech | Ecommerce | Marketing ConsultantDiegoli.Com Jan 2009 - PresentBologna, Emilia Romagna, ItConsulenza e Progetti di Marketing Digitale e Strategico, E-commerce e Retail per aziende medie e grandi.
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ProfessoreIulm University Sep 2012 - PresentMilano, Mi, ItCorso di Digital Marketing - Specializzazione in Digital Marketing Management - Laurea Magistrale in Marketing, Consumi e Comunicazione -
Marketing Strategist At LargeBanca Etica Mar 2023 - PresentPadova, Veneto, It -
ProfessorScuola Di Comunicazione Iulm Jun 2014 - PresentMilano, ItTeaching about e-commerce, omnichannel and digital strategy in Executive Masters for Digital Marketing, UX and Retail -
Visiting ProfessorUniversità Degli Studi Di Udine Feb 2019 - PresentUdine, Udine, It -
Docente MasterUpa - Utenti Pubblicità Associati Mar 2016 - PresentMilano, Milano, It -
Member Of Digital Advisory BoardFondazione Telethon Dec 2022 - PresentRoma, Italy, It -
![[Mini]Marketing](https://cimg.aeroleads.com/ln/logos/89/8521a7ace70261f2d17efd1281d62d98.jpg)
Editor In Chief[Mini]Marketing Aug 2004 - Present -
Co-FounderDigital Update Mar 2012 - Nov 2023Digital Update è il progetto di formazione sul digitale per manager e professionisti che ho fondato nel 2012 con Alessandra Farabegoli. I corsi si svolgono in aula, in azienda e online.
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Docente AssociatoIstud Business School Mar 2017 - Aug 2023Baveno, Vb, ItFormazione manageriale sulla trasformazione digitale -
Temporary Head Of EcommerceBarilla Group Feb 2015 - Apr 2016Parma, ItSupporting CucinaBarilla team in digital marketing, media and social strategy; definition of CRM, KPI analysis, and project roadmap. -
Temporary DirectorEditel Group Aug 2011 - Dec 2011Vienna, At -
Temporary Communications ManagerCtm Altromercato Jun 2010 - Dec 2010Verona, Vr, It -
Temporary Head Of EcommerceStreetlib.Com Jan 2010 - Aug 2010Loreto, Italy, ItSupporto all'azienda nella strategia di sviluppo dello store. -
Temporary Head Of OnlineDucati Motor Holding Aug 2009 - Jul 2010Bologna, Italy, ItSupporting and coordinating online team, social media, web marketing and technological projects about Ducati brand - temporary management. -
Online Marketing ManagerTiscali Feb 2005 - Dec 2008Cagliari, Italy, ItRoadmaps definition and leading development team for social networking services (willage.com project) and for new ajax webmail.Community & forum management, internet and offline public relations.User experience/interface and user online help guideline definitionKPI: subscribers, unique visitors, advertising revenues* managing communications team & PR, press and blogger relations* web content management and strategy* launch and management of corporate blog and community area. * definition of online spending in display advertising, Adwords e affiliation programs* plannning and coordination of online communications and web activities* goals: online sales revenues, brand awareness, leads generation -
Senior Product ManagerTiscali May 2003 - Jan 2005Cagliari, Italy, It* management and coordination of marketing operations of a main product line (Domain registration, shared and dedicated hosting, email, messaging, collocation and hosted applications, targeting SME markets).* Launch of new services* Analysis of market reports and user feedback* Benchmarking and market intelligence* product budgeting and marketing plan; brief definition for advertising and PR agencies
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Product Marketing ManagerTelenor Group Jan 2000 - May 2003Fornebu, NoNextra was the european internet brand of Telenor Norway.* Product portfolio assessment and profitability monitoring of product lines.* External and internal communications, focused on web and partnerships* Participating in the company start-up, I integrated ASP portfolio (e-commerce, web hosting, data center)* Launch of product lines, definition of commercial offers, support for sales* Pricing, positioning and competitors benchmarking* Member of communications team for brand launch (advertising, partnerships, PR, website) -
Marketing Manager OmasLvmh Mar 2002 - May 2002Paris, FrGestione del brand worldwide -
Ecommerce SpecialistCrif Aug 1998 - Jan 2000Bologna, ItCRIF and CRIBIS.com also known as (Centrale Rischi Finanziari) Spa; Alinet was the internet branch in Bologna, now Acantho.• defined ISP services portfolio* e-business and e-commerce projects for Large Enterprises• launched e-commerce portal about business data -
Marketing ManagerCentro Computer Spa Apr 1997 - Sep 1998Stezzano, Bergamo, ItGestione dell'immagine coordinata, rapporti con i partner tecnologici, comunicazione online, eventi. -
Marketing SpecialistBanca Centro Emilia Apr 1996 - May 1997Gestione della comunicazione istituzionale e dei prodotti bancari.
Gianluca Diegoli Skills
Gianluca Diegoli Education Details
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Università BocconiSpecializzazione In Marketing -
Ie Business SchoolMarketing
Frequently Asked Questions about Gianluca Diegoli
What company does Gianluca Diegoli work for?
Gianluca Diegoli works for Diegoli.com
What is Gianluca Diegoli's role at the current company?
Gianluca Diegoli's current role is Adjunct Professor @ IULM | Consultant & Chief-Mentor in Marketing [Strategy | Ecommerce | HR | Martech].
What is Gianluca Diegoli's email address?
Gianluca Diegoli's email address is gi****@****oli.com
What is Gianluca Diegoli's direct phone number?
Gianluca Diegoli's direct phone number is 3.9335*****
What schools did Gianluca Diegoli attend?
Gianluca Diegoli attended Università Bocconi, Ie Business School.
What skills is Gianluca Diegoli known for?
Gianluca Diegoli has skills like Digital Marketing, E Commerce, Online Marketing, Social Media Marketing, Marketing Strategy, Digital Strategy, Marketing Digitale, Marketing Online, Email Marketing, Strategia Digitale, Social Media, Management.
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