Digital | Martech | Ecommerce | Marketing Consultant
CurrentConsulenza e Progetti di Marketing Digitale e Strategico, E-commerce e Retail per aziende medie e grandi.
Jan 2009 - Present
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Gianluca Diegoli Email & Phone Number
Adjunct Professor @ IULM | Consultant & Chief-Mentor in Marketing [Strategy | Ecommerce | HR | Martech]
at
diegoli.com
1 work email found
@diegoli.com
1 phone found masked preview
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Profile completeness 100%
Current company
Role
Adjunct Professor @ IULM | Consultant & Chief-Mentor in Marketing [Strategy | Ecommerce | HR | Martech]
Location
Greater Bologna Metropolitan Area, Italy, Italy
Who is Gianluca Diegoli? Overview
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Gianluca Diegoli is listed as Adjunct Professor @ IULM | Consultant & Chief-Mentor in Marketing [Strategy | Ecommerce | HR | Martech] at diegoli.com, based in Greater Bologna Metropolitan Area, Italy, Italy. AeroLeads shows a work email signal at diegoli.com, phone signal, and a matched LinkedIn profile for Gianluca Diegoli.
Gianluca Diegoli previously worked as Digital | Martech | Ecommerce | Marketing Consultant at Diegoli.Com and Professore at Iulm University. Gianluca Diegoli holds Laurea, Economia Aziendale, Specializzazione In Marketing from Università Bocconi.
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Profile bio
About Gianluca Diegoli
Lavoro come consulente indipendente per il management nel ripensare le attività di marketing e vendita per l’era digitale.In precedenza, come manager ho gestito team e progetti aziendali. Come temporary manager ho gestito progetti di marketing transformation ed ecommerce.Sono professore a contratto in IULM in digital marketing; ho docenze in master e business school. Sono laureato a pieni voti in Bocconi in economia aziendale e marketing.Ho parlato ai principali eventi di settori. Scrivo su Nòva 24, Link e Forbes Italia. Dal 2004 curo minimarketing.it, uno dei blog di settore più letti in Italia e una newsletter con circa 25.000 iscritti. Sono stato inserito più volte tra le World 100 Most Influencing People in campo digital retail.Sono autore di manuali: Retail Omnichannel (2020, Apogeo), Mobile Marketing (Hoepli), Social Commerce (Apogeo) e Vendere Online (Sole 24 Ore), e assieme ad altri "Social Media Marketing: Manuale di comunicazione aziendale 2.0", "Social Media Marketing: Strategie e tecniche per aziende B2B e B2C" (Hoepli).Ho esordito come scrittore per UTET con "Svuota il Carrello", 2020Per sapere le aziende per cui ho fatto consulenza e formazione, e per capire cosa possiamo fare assieme, scrivimi su Linkedin o a gianluca @ diegoli . comCosa posso fare per te:* ConsulenzaDefinizione della strategia e del piano marketing (advising al top management, mentoring nella crescita del middle management); supporto nell'integrazione retail online e offline, audit e piani per e-commerce.* Formazione 1) Fondamentali di marketing: analisi di mercato, segmentazione, targeting, posizionamento il processo, la strategia, i principali framework, il budget, le tattiche delle 4P, di prodotto, placement, prezzo e promozione 2) Fondamentali di strategia digitale: analisi digitali ed etnografiche, user persona, customer journey, declinazione dei contenuti sui canali e del funnel digitale 3) Marketing e Omnicanalità: consumatore multicanale, modelli di business, mobile commerce e messaging, in store digital, drive to store, basi di ecommerce e KPI
Listed skills include Digital Marketing, E Commerce, Online Marketing, Social Media Marketing, and 8 others.
Current workplace
Gianluca Diegoli's current company
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22 roles
Gianluca Diegoli work experience
A career timeline built from the work history available for this profile.
Professore
CurrentCorso di Digital Marketing - Specializzazione in Digital Marketing Management - Laurea Magistrale in Marketing, Consumi e Comunicazione
Sep 2012 - Present
Marketing Strategist At Large
Current
Mar 2023 - Present
Professor
CurrentTeaching about e-commerce, omnichannel and digital strategy in Executive Masters for Digital Marketing, UX and Retail
Jun 2014 - Present
Visiting Professor
Current
Feb 2019 - Present
Docente Master
Current
Mar 2016 - Present
Member Of Digital Advisory Board
Current
Dec 2022 - Present
![[Mini]Marketing](https://cimg.aeroleads.com/ln/logos/89/8521a7ace70261f2d17efd1281d62d98.jpg)
Editor In Chief
Current
Aug 2004 - Present
Co-Founder
Digital Update
Digital Update è il progetto di formazione sul digitale per manager e professionisti che ho fondato nel 2012 con Alessandra Farabegoli. I corsi si svolgono in aula, in azienda e online.
Mar 2012 - Nov 2023
Mar 2017 - Aug 2023
Temporary Head Of Ecommerce
Supporting CucinaBarilla team in digital marketing, media and social strategy; definition of CRM, KPI analysis, and project roadmap.
Feb 2015 - Apr 2016
Temporary Director
Aug 2011 - Dec 2011
Temporary Communications Manager
Jun 2010 - Dec 2010
Temporary Head Of Ecommerce
Supporto all'azienda nella strategia di sviluppo dello store.
Jan 2010 - Aug 2010
Temporary Head Of Online
Supporting and coordinating online team, social media, web marketing and technological projects about Ducati brand - temporary management.
Aug 2009 - Jul 2010
Online Marketing Manager
Roadmaps definition and leading development team for social networking services (willage.com project) and for new ajax webmail.Community & forum management, internet and offline public relations.User experience/interface and user online help guideline definitionKPI: subscribers, unique visitors, advertising revenues* managing communications team & PR.
Feb 2005 - Dec 2008
Senior Product Manager
* management and coordination of marketing operations of a main product line (Domain registration, shared and dedicated hosting, email, messaging, collocation and hosted applications, targeting SME markets).* Launch of new services* Analysis of market reports and user feedback* Benchmarking and market intelligence* product budgeting and marketing plan.
May 2003 - Jan 2005
Product Marketing Manager
Nextra was the european internet brand of Telenor Norway.* Product portfolio assessment and profitability monitoring of product lines.* External and internal communications, focused on web and partnerships* Participating in the company start-up, I integrated ASP portfolio (e-commerce, web hosting, data center)* Launch of product lines, definition of.
Jan 2000 - May 2003
Mar 2002 - May 2002
Ecommerce Specialist
- CRIF and CRIBIS.com also known as (Centrale Rischi Finanziari) Spa; Alinet was the internet branch in Bologna, now Acantho.
- defined ISP services portfolio* e-business and e-commerce projects for Large Enterprises
- launched e-commerce portal about business data
Aug 1998 - Jan 2000
Marketing Manager
Gestione dell'immagine coordinata, rapporti con i partner tecnologici, comunicazione online, eventi.
Apr 1997 - Sep 1998
Marketing Specialist
Banca Centro Emilia
Gestione della comunicazione istituzionale e dei prodotti bancari.
Apr 1996 - May 1997
2 education records
Gianluca Diegoli education
Laurea, Economia Aziendale, Specializzazione In Marketing
Università Bocconi
Master, Marketing
Ie Business School
FAQ
Frequently asked questions about Gianluca Diegoli
Quick answers generated from the profile data available on this page.
What company does Gianluca Diegoli work for?
Gianluca Diegoli works for diegoli.com.
What is Gianluca Diegoli's role at diegoli.com?
Gianluca Diegoli is listed as Adjunct Professor @ IULM | Consultant & Chief-Mentor in Marketing [Strategy | Ecommerce | HR | Martech] at diegoli.com.
What is Gianluca Diegoli's email address?
AeroLeads has found 1 work email signal at @diegoli.com for Gianluca Diegoli at diegoli.com.
What is Gianluca Diegoli's phone number?
AeroLeads has found 1 phone signal(s) for Gianluca Diegoli at diegoli.com.
Where is Gianluca Diegoli based?
Gianluca Diegoli is based in Greater Bologna Metropolitan Area, Italy, Italy while working with diegoli.com.
What companies has Gianluca Diegoli worked for?
Gianluca Diegoli has worked for Diegoli.Com, Iulm University, Banca Etica, Scuola Di Comunicazione Iulm, and Università Degli Studi Di Udine.
How can I contact Gianluca Diegoli?
You can use AeroLeads to view verified contact signals for Gianluca Diegoli at diegoli.com, including work email, phone, and LinkedIn data when available.
What schools did Gianluca Diegoli attend?
Gianluca Diegoli holds Laurea, Economia Aziendale, Specializzazione In Marketing from Università Bocconi.
What skills is Gianluca Diegoli known for?
Gianluca Diegoli is listed with skills including Digital Marketing, E Commerce, Online Marketing, Social Media Marketing, Marketing Strategy, Digital Strategy, Marketing Digitale, and Marketing Online.
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