28 years of experience in data driven sales, marketing & communication, innovation and online media, highly skilled with new technologies and internet networking. I focused my activity on digital first advertising, e-business and retail performances, CRM and Loyalty management with an Omnichannel approach.My multifaceted skills and activities, both as manager in societies and freelance consultant, allowed me to build a solid and acknowledged know how in the field of marketing and communication (both corporate and business).I often give public talks as guest professor in various Italian Universities.Specialties Digital Business, Retail & Wholesale, Marketing and Communication, Licensing maangament, Project and team management, Online advertising, Campaign optimization and management, Media planning, Social Media marketing and Community management, On line reputation management, Mobile Marketing, SEO, SEM, CPC –Analytics, Mobile Marketing and Communication.