Project management and leading cross-functional teamsStaff development, including departmental organization, employee recruiting, andperformance management Setting current and long term goals for internal teams Brand Management Media relations and public affairs Digital marketing, analytics, and reporting Developed trusted relationships with clients, viewed as a strategic advisor to help clients understand how to grow their brandDeveloped and managed marketing budgetsMonitor client’s marketing campaigns and improve upon them when necessaryPromote company growth with profit-focused approaches centered on driving sales and serviceCreate marketing collateral and branded messaging for the diverse marketing needs of clientsManage complex projects involving strategic, highly-technical, and large-budget marketing plansDevelop successful project goals and strategies in collaboration with the client’s executive teamIdentify advertising needs with skilled analysis of current strategies and market gapsMarket products and services through effective collaborations with production managers in regards to print, online, and in-person marketing approachesAnalyze and recommend strategic options to leverage current technologies to optimize client successEngaged with attorneys to help clients navigate campaign legal issues

Worked with clients to develop digital marketing strategies and assetsRetained clients by providing expert advice and detailed overviews of consulting benefitsConsidered each team member’s unique talents when assigning tasks and projects to maximize success for employees and the overall teamPlanned and executed client go-to-market (GTM) strategiesSpearheaded client digital marketing and communications campaignsAchieved strategic goals with a team-oriented approach engaging stakeholders, paid staff, and volunteers to reach fiscal targetsAnalyzed and recommended options to leverage technologies for market growth Conducted marketing research, identify challenges, and opportunities for client growthGenerated new ads, landing pages, and other digital assets for client campaignsWrote engaging content for web pages, advertisements, and direct mailingsOptimized search engine marketing (SEM) strategies based on web analytics and click-through rate (CTR)Provided executive reports on campaign results and recommended ways to improve future campaignsCapitalized on emerging opportunities, consistently tracking markets to stay on top of trends

Responsible for management of the Sales and Marketing Departments of Sacramento Philharmonic OrchestraEstablished annual marketing strategy, marketing budget, and established annual sales goalsCoordinated fundraising and marketing eventsDeveloped corporate marketing partnershipsManaged graphic designers, developers, box office staff, office assistants, and student internsMaintained and managed www.sacphil.org, conceptualized overall layout, developed site content, and collaborated with developers to enhance website functionalityOversaw design and distribution of Sacramento Philharmonic marketing collateral including videos, brochures, posters, digital advertisements, and radio commercialsOversaw market research studies and analyzed data to develop new market strategies and increase sales

Writer, Wells Fargo, Guided by History BLOG, developed various articles pertaining to Wells Fargo and California historyInterpretive specialist in charge of writing and disseminating Wells Fargo’s History to docents and staff Developed marketing materials that reflected Wells Fargo‘s history that also created a positive business persona for the bank Exhibit curator responsible for design, development, and integrity of museum exhibitsCollaborated with local businesses to develop and assist in community eventsCreated employee position requirements and interviewed potential staff

Researched and authored "A History of Alcatraz Island 1853 - 2008" (2007)Revised "A History of Alcatraz Island 1853 - 2008" to "A History of Alcatraz Island Since 1853" (Publication date Summer 2022)