• Project manage internal and field teams, delivering a portfolio of profitable retail installation projects across the Republic and Northern Ireland for PRL, Ireland’s leading field marketing company.• Establish client requirements, promoting tailored services related to retail stand installations, second fix shop fitting, audits and surveys, merchandising, furniture build and window vinyl installations.• Consistently deliver set objectives 100% to remit, budgets and deadlines whilst presenting progress reports throughout campaigns.• Develop strong long-term relationships with both existing and prospective clients, generating both new and repeat business for the company.• Ensure optimum performance in the field through team briefings, defining client requirements, journey planning and delivering client objectives.• Responsible for the selection, recruitment, training and ongoing management of personnel (Field and office based) ensuring the department meet the ever-changing client requirements in tandem with reaching challenging revenue targets and objectives on a monthly basis.• Oversee all other aspects associated with running the division including accounts, invoicing, approving timesheets and back office administration.

• Co-Founder of ibop Media Ltd., a photobook experience enabling the merger of brands with memories. Developed and evolved the app to a redemption card that could be purchased in select stores and create a memorable experience for individuals whilst integrating sponsor’s brand.• Carried out extensive market and product research, designing & developing the app and taking the idea from concept to market within 6 months. • Responsible for the strategic direction of the company, implementing the business structure and developing sales channels through sales forecasting, domestic and international lead generation, contract negotiation and securing of contracts.• Advanced and developed the app into a retail product, whereby the Point of Sale displayed the concept along with redemption cards instore.• Secured domestic and international contracts with the following: The American Embassy, Celtic FC, Grand Canyon West, Fota Wildlife Park, Carroll’s Irish Gifts, Crest of London, Watford FC and ATM Las Vegas, to name but a few. • Involved in all sales activities from sales presentations to product placement, POS design & implementation and promotions.• Responsible for the development of all incoming business to the company including tender negotiation, budget agreements and drawing up inter-party contracts. • Performed ongoing business development functions to seek out new projects for the company; identifying and implementing new revenue lines whilst maximising revenue potential from existing clients. • Designed, developed and implemented various sales strategies delivering incremental growth and involved in securing investment of 0.5 million from 5 different investors.• Ensured a 1st class customer experience at all times through open communication structures, quick issue resolution and the delivery of agreed SLA’s for all clients of the business. •Responsible for the achievement of set growth and revenue targets on a weekly/monthly and quarterly basis.

• Managed a team of 8 Business Sales Managers across 7 counties, utilizing Salesforce to monitor sales. Tasked with transforming a non performing team, bringing team from 48% to 109% target in two months.

• Led a team of Business Developers, Regional Sales Managers and Operations staff; increasing the clients’ market share across 26 counties through the continuous attainment of targets. (Exceptional increase in target in 2008 of 28%.)• Instrumental member of the Project Management Team involved in securing the Bord Gáis Domestic Account, due to pivotal role in the success of the SME account.• Promoted a quality ethos amongst the department and ensured all compliance and regulations were adhered to, using a zero-tolerance approach to any instances of misrepresentation of the product or brand.• Responsible for regular report delivery encompassing actual vs predicted sales performance and providing accurate sales projections for the coming period. Also reported on operational issues affecting the business.• Monitored and analysed KPIs and activity reports to identify performance issues within the team; identified key areas of improvement and implemented corrective actions as necessary.

• Promoted from Merchandiser to Account Manager to Client Services Manager within a short period of time due to excellent sales performance and the demonstration of a hard work ethic and focused approach.• Overall responsibility for the running of the Tactical Division of the business, providing merchandising, stock & order, POS placement, auditing, presence marketing, box counting, brand ambassador and promotional services on an ad hoc basis to regular clients such as Nike, Masterfoods, Chep, Eircom, Diageo, HP, Arla Foods, Dulux, Odlums, Wavecrest, Electrolux, Walkers and Budweiser to name but a few. • Responsible for managing P&L, maximising profit, customer service, revenue generation and base growth. Grew the Tactical Division five-fold from a profit of €200K on commencement to that of €1 million on handover.