The role accountabilities:- Digital transformation of the customer experience from ecommerce to omni-channel (talent, technology, data, customer propositions and business operations)- Accelerating sales/profit growth, multi-million pound budget and full P&L accountability- Define and launch new customer propositions to market and realisation of investment e.g. NPD, ecommerce platform, mobile app development, personalisation, AI, click & collect and customer self-service- Define and implement single customer view and evolve the marketing technology solutions used in performance marketing, marketplace, CRM and web personalisation- Design, recruit and coach multi-skilled teams in marketing, product development, online merchandising, analytics, web design and development and customer service- Evolve brand and customer communication strategy to deliver brand vision, mission and values

Two interim roles:(1) Interim Digital Director (6 months). Role responsibilities: - To turnaround the commercial performance of PostOffice.co.uk. - Assessed and evolved the trading, marketing and web experience strategies to drive incremental web traffic and increased conversions rates- Restructured digital team of 15 and partner services to new strategy- Created digital centre of excellence to increase in-house capability and deliverables from digital team(2) Interim Chief Marketing & Digital officer (6 months). Role responsibilities:- Execute an integrated marketing communications strategy in-store, ALT and online- Define three year brand and communications plan across mail, retail, financial services and telecoms - Execute the new format development including new store experience (layout, signage, POS) and partnership execution- Leverage insight from the insight centre of excellence to drive decision making across the business (customer segmentation, single customer view, marketing effectiveness)- Lead a multi-skilled team of 40+ and roster of creative, media and data agencies- Management of multi-million pound marketing budget and revenue targets

New role created to create an integrated marketing communications strategy across all channels and categories.- To lead all the planning and execution of marketing campaigns across all categories (grocery, general merchandise, fashion, financial services and telecoms)- To define and implement a new cross-channel media strategy, brining the online and store business communications together into a single marketing plan- Management of a multi-million pound marketing budget and commercial relationships with partner agencies.- Evolve the marketing technology solutions to drive improved engagement, automation and returns through performance marketing (SEM, Affiliates, DAM, email, push notifications)- Create single customer view across group and build CRM programmes driven by customer behaviour (channel engagement, purchase behaviour) and advance predictive analytics- To lead, engage and coach a team of 30 colleagues and virtual team of 60+ (inc partner agencies)

Role responsibilities:- To accelerate the customer and sales growth across the Asda.com channel (Groceries, George.com, Asda Direct and Asda Money)- Create and launch new customer acquisition strategies and propositions to attract new customers to our online offer (mobile apps, click & collect, recipe add to basket)- Build a deep understanding of our customers (demographics, basket, frequency of shop, recency of shops) to drive personalised CRM communications (email, push, SMS, direct marketing) and to create new propositions to drive frequency of shop (subscription models, bundles, pre-order, exclusive ranges)- Design new organisational structure around marketing, data and creative skill-set. Grew a team of 5 to over 25 and selected/onboarded partner agencies to drive marketing performance.- Management of a multi-million pound budget and revenue targets- Promoted into new role of Digital Marketing Director in 2012