Gordon Macleod Email & Phone Number

Toronto, Canada Area

I provide core leadership within the Modern Workplace Market Unit in Canada focusing on go to market and solution strategy, as well as engagement execution around Employee Experience (strategy and execution to improve productivity, collaboration, business process, etc.). My domains are ECM, knowledge management, business processes & workflow, corporate communication, digital sales and service, case management and worker productivity.I establish the strategies, goals & objectives for the Market Unit around these subjects as well as championing market differentiation, while maintaining and growing a motivated high performance team.At Avanade our business is helping yours. Our focus is helping our customers realize results in a digital world through business technology solutions, cloud and managed services. Our solutions come from a combination of insight, innovation, and deep knowledge of Microsoft technologies that no other company can match. We offer a powerful blend of skills – backed by tools, methodologies, and best practices – that reduce the cost and risk of deployments. To put it simply, we know how to help.

Toronto, Canada Area

I established and managed the SharePoint practice at Navantis. A team that delivered award wining portal based collaboration, ECM, RM, social, corporate communication, marketing, and employee/customer/partner interactive solutions. The team was dedicated to excellence in delivery, building reusable IP, growing a sales pipeline and sourcing/closing new business. The Practice was Navantis' biggest and one of the largest SharePoint practices in North America - I was responsible to lead and steer over 65 SharePoint rock-stars to deliver exceptional client value and solid bottom line results back to Navantis.

Toronto, Canada Area

Executive and strategic resource management responsible for optimal allocation, training and career path vision and implementation, recruiting and retention and business development. Joined and remained on the Senior Leadership Team.

Toronto, Canada Area

Established a User Experience Practice at Navantis, built a small team of practitioners for: Information Architecture, wire-framing, usability heuristics, interface design and taxonomic offerings. Built and defined new delivery patterns and go-to-market offerings.

Toronto, Canada Area

Brought classic Business Analysis discipline to Navantis, defined repeatable methodologies and templates, delivery focused role with a large client-facing responsibility.

Toronto, Canada Area

Owner and operator of a web services consultancy that created, mounted and managed websites for a variety of clients, including various CBC shows (Global Village, The Chumps, Radio3), Black’s Cameras, CIBC, Bayshore Capital, and others. In addition I offered content development services and conducted freelance journalism as @Large for various magazines, journals and newspapers both in print and online. My writing focused on technology, business & finance, design, and cultural issues for a variety of periodicals, magazines newspapers and web based content.

Publisher, editor, and brand manager for CANOE Money, one of Canada's premier personal-finance websites. Oversaw the editorial and business direction; developed, executed and managed business relationships; conceived and implemented revenue generating opportunities; managed a staff of six and a $1.75M annual budget.I also developed marketing and promotional strategies; oversaw the technical and design aspects of the site, including developing financial tools such as an online investment portfolio, and various calculators and utilities; negotiated data and content deals; and, developed several unique business ventures, including an online mortgage-brokering service that booked $25 million in business in 2001.

One of a four person start-up team for a ground-breaking Canadian personal finance website. Initial responsibilities included interface design of the tool set and overall site, user requirements of the software, and editorial and content control of the launch product. During my tenure I also negotiated data and content deals, developed Canada's first public wireless stock quote engine, built cutting edge tools and services, worked on marketing and advertising initiatives, developed and managed business relationships, and participated in the overall vision and growth of the company.i|money grew to over 30 employees, 250,000 registered users, with 12-15 million page views a month, when it was acquired by Quebecor for $35 million.

Worked with the interactive team for several of the ad agency's clients. Helped develop the interactive department as a separate business unit within the agency. Duties included conceptualizing, designing, mounting and maintaining client websites, as well as client management.