Brand Executive
CurrentKey Responsibilities:> Conceptualizes and draws up programs for advertising, promotions, distribution drives, business development, special events, below the line activities, public relations, promotions and media.> Reviews and presents promotional work plans, budget appropriations, periodical reports & updates to management.> Monitors and evaluates programs being implemented.> Prepares forward business/marketing plans and product launches.> Initiates market research studies.> Identifies and builds the brand’s positioning and identity.