Lead public relations, content strategy and media efforts for companies involved in the research, development and commercialization of drugs and medical technologies as well as those delivering health care products and services.

• Developed and led public relations and brand communications strategies supporting corporate initiatives, driving increased brand awareness and patient retention. • Implemented bilingual strategic outreach programs, resulting in 450+ mentions and stories about Baylor Scott & White.• Collaborate across matrixed teams to create multichannel marketing campaigns, and workflow processes.• Produced Spanish language external communications initiatives. Results include a Spanish language town hall streamed live on social media during the COVID-19 pandemic aimed at educating the community with experts from the hospital system. • Oversee visual and written production of paid media in both broadcast and print publications (i.e. physician segments on KVUE and TEGNA). • Advised senior leadership in critical situation which include media outreach, content strategies, talking points/messaging.• Provided media training for subject matter experts, enhancing interview preparedness and media engagement.• Measured and reported the effectiveness of earned media outreach efforts using various platforms.

Managed public relations and marketing initiatives for healthcare and public sector clients. Consulted and advised clients on multichannel marketing content strategy to delivery key messages to target communitiesServed as content and video production expert contributing to successful client campaignsCreated and implemented new business service solution providing media training and newsroom servicesDeveloped and pitched new client business

• Directed digital content initiatives and implemented strategies for awareness, lead generation, and executive communications. • Promoted thought leadership in the management segment through strategic marketing and Public Relations efforts resulting in placement in digital and print media• Developed content syndication strategies to maximize media coverage and brand impact

• Managed and supported multiple client brand initiatives and media relations in the technology sector.

Telemundo Lubbock is a Spanish language News TV station and part of the Ramar Communications group. As lead of the department, I managed a team of 6 to successfully deliver a highly rated newscast. Roles included being a lead anchor, managing editor, developing content strategies for awareness, and successfully expanding Telemundo to a new market.

Fox 34 is an English news TV station and part of the Ramar Communications group. While working at Fox 34, I had many roles starting as a news reporter and worked up to the lead producer.

•Responsible for shooting and editing Texas Tech Athletics highlights•Managed online video staff•Enhanced and improved web content by providing video stories

• Assisted with weekly production of Houston Astros Magazine Show• Aided in production of weekly Houston Texans Magazine Show• Enhanced interview skills through sound bites with Astros personnel