Gail Baker

Gail Baker Email and Phone Number

Marketing Manager, Customer Marketing and Advocacy @ Pure Storage
Raleigh, NC, US
Gail Baker's Location
Raleigh, North Carolina, United States, United States
About Gail Baker

With over 20 years of experience as a dynamic and results-oriented B2B marketing professional, I have consistently driven growth for innovative tech companies. My career is marked by a proven ability to lead large-scale campaigns and execute strategic marketing plans that not only enhance brand visibility but also generate qualified leads, ultimately driving significant impact on the sales pipeline.I bring a wealth of expertise in managing cross-functional teams and overseeing complex projects, ensuring that every initiative aligns with organizational goals. My approach to marketing is both strategic and data-driven, allowing me to optimize budgets effectively and maximize ROI. I am particularly skilled in demand generation, field marketing activities, account-based marketing (ABM), event management, and customer success programs, each of which I have leveraged to build and sustain successful marketing campaigns.My communication skills have earned me recognition among stakeholders and executives alike, as I excel in delivering compelling presentations that showcase impactful marketing achievements. Let’s connect if you are looking for a seasoned marketing professional who can bring a strategic vision and a results-driven approach to your team. I aim to leverage my extensive experience to shape successful marketing strategies that contribute to the continued growth and success of forward-thinking organizations.Specialties: Strategy and Campaign Management ǀ Budget Management | People Manager | Project Manager | Digital Marketing ǀ Full-funnel Marketing ǀ Field Marketing ǀ Event Management and Marketing | Account-based Marketing ǀ Cross-Functional Collaboration | Data-driven Decision Making

Gail Baker's Current Company Details
Pure Storage

Pure Storage

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Marketing Manager, Customer Marketing and Advocacy
Raleigh, NC, US
Website:
purestorage.com
Employees:
6841
Gail Baker Work Experience Details
  • Pure Storage
    Marketing Manager, Customer Marketing And Advocacy
    Pure Storage
    Raleigh, Nc, Us
  • Pure Storage
    Sr. Marketing Programs Manager
    Pure Storage Dec 2024 - Present
    Santa Clara, Ca, Us
  • Stride, Inc.
    B2B Marketing Director, Demand Generation & Events
    Stride, Inc. Jul 2022 - Jul 2024
    Herndon, Virginia, Us
    • Developed data-driven marketing and event strategies to generate quality leads and accelerate opportunities.• Recruited and led a team of expert marketers supporting multiple campaigns for several value drivers and solutions at a time. • Implemented marketing activities and programs to impact pipeline including: account-based campaigns, field marketing activities, in-person events, co-sponsored events, webinars, prospective and nurture email marketing, paid advertising, paid and organic social media, website optimization, SEO, and content syndication. • Supported Sales with enablement materials, lead management, email content, social copy, and events. • Optimized marketing operations, processes, reporting, and data analytics.
  • Zaloni
    Director Of Demand Generation And Events
    Zaloni Dec 2021 - May 2022
    Research Triangle Park, Nc, Us
    • Managed demand generation strategies and events to drive pipeline growth.• Led and supported a team in executing lead generation campaigns, website management, SEO optimization, email content, social media engagement, webinar series, communications, and reporting. • Collaborated with external partners, vendors, and internal teams— including sales, customer success, engineering, product management, and content marketing— to achieve demand generation, brand awareness, event, and account-based marketing goals and strategies.• Executed an account-based marketing program driven by intent insights.
  • Sas
    Principal Marketing Specialist, Event Program Manager
    Sas Apr 2015 - Dec 2021
    Cary, Nc, Us
    • Led deployment, management, and reporting of strategic marketing campaigns supporting user and executive programs.• Developed global marketing strategies and messaging for flagship events, targeting decision-makers and users across industries.• Designed and executed engaging in-person and virtual experiences for customers, partners, and prospects.• Oversaw event timelines, success metrics, and program components to ensure seamless execution.• Drove cross-functional collaboration to enhance customer engagement, increase process efficiency, and achieve program success.
  • Sas
    Senior Marketing Specialist
    Sas Oct 2012 - Apr 2015
    Cary, Nc, Us
    • Executed strategic marketing campaigns and events to enhance customer loyalty and retention efforts.• Collaborated with Customer Success team to deliver successful collateral, communications, webinars, and events for mid-market and enterprise customers.• Increased customer usage, expanded opportunities, and maximized customer investments.
  • Dataflux
    Customer Engagement Director
    Dataflux Feb 2005 - Oct 2012
    • Managed customer engagement and loyalty programs for software organization. • Responsible for building and executing customer programs including references, advisory boards, retention events, online communities, and communications. • Led a team to execute on customer programs. • Program managed marketing efforts for largest user event. • Executed brand presence at trade shows and industry events.
  • The Godfrey Group
    Project Manager
    The Godfrey Group Jan 2004 - Jan 2005
    Lancaster, Pa, Us
    • Project managed the sale and execution of trade show displays for businesses of all sizes. • Developed and managed project plans and timelines for seamless delivery of products and services to customers.• Built and maintained client relationships to ensure high levels of satisfaction and repeat business.
  • Sunstar Homes/Lennar Group
    New Home Sales Specialist
    Sunstar Homes/Lennar Group 2000 - 2003
    Miami, Fl, Us
    • Executed contracts and led negotiations for new home sales to families in North Carolina communities.• Maintained clear and regular communications to buyers to ensure a smooth sales process.• Collaborated closely with project managers and builders to coordinate timelines and prepare for homeowner move-ins.

Gail Baker Skills

Marketing Management Program Management Event Planning Customer Engagement Strategy Social Media Marketing Project Management Analytics Customer Experience Marketing Strategy Marketing Management Building Relationships Social Media Customer Service Customer Relations Process Improvement Leadership Digital Marketing Sas Cross Functional Collaborations Customer Retention Customer Loyalty Account Management Crm Software Industry Budgets Mobile Application Development

Gail Baker Education Details

  • State University Of New York At Plattsburgh
    State University Of New York At Plattsburgh
    Marketing And Economics

Frequently Asked Questions about Gail Baker

What company does Gail Baker work for?

Gail Baker works for Pure Storage

What is Gail Baker's role at the current company?

Gail Baker's current role is Marketing Manager, Customer Marketing and Advocacy.

What is Gail Baker's email address?

Gail Baker's email address is ga****@****sas.com

What is Gail Baker's direct phone number?

Gail Baker's direct phone number is +191953*****

What schools did Gail Baker attend?

Gail Baker attended State University Of New York At Plattsburgh.

What are some of Gail Baker's interests?

Gail Baker has interest in Professional Networking, Children, Exercise, Volunteering, Traveling, Marketing, Education, Process Management, Sports, Animal Welfare.

What skills is Gail Baker known for?

Gail Baker has skills like Marketing, Management, Program Management, Event Planning, Customer Engagement, Strategy, Social Media Marketing, Project Management, Analytics, Customer Experience, Marketing Strategy, Marketing Management.

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