Gail Baker Email & Phone Number

Raleigh, Nc, Us

Santa Clara, Ca, Us

Herndon, Virginia, Us

• Developed data-driven marketing and event strategies to generate quality leads and accelerate opportunities.• Recruited and led a team of expert marketers supporting multiple campaigns for several value drivers and solutions at a time. • Implemented marketing activities and programs to impact pipeline including: account-based campaigns, field marketing activities, in-person events, co-sponsored events, webinars, prospective and nurture email marketing, paid advertising, paid and organic social media, website optimization, SEO, and content syndication. • Supported Sales with enablement materials, lead management, email content, social copy, and events. • Optimized marketing operations, processes, reporting, and data analytics.

Research Triangle Park, Nc, Us

• Managed demand generation strategies and events to drive pipeline growth.• Led and supported a team in executing lead generation campaigns, website management, SEO optimization, email content, social media engagement, webinar series, communications, and reporting. • Collaborated with external partners, vendors, and internal teams— including sales, customer success, engineering, product management, and content marketing— to achieve demand generation, brand awareness, event, and account-based marketing goals and strategies.• Executed an account-based marketing program driven by intent insights.

Cary, Nc, Us

• Led deployment, management, and reporting of strategic marketing campaigns supporting user and executive programs.• Developed global marketing strategies and messaging for flagship events, targeting decision-makers and users across industries.• Designed and executed engaging in-person and virtual experiences for customers, partners, and prospects.• Oversaw event timelines, success metrics, and program components to ensure seamless execution.• Drove cross-functional collaboration to enhance customer engagement, increase process efficiency, and achieve program success.

Cary, Nc, Us

• Executed strategic marketing campaigns and events to enhance customer loyalty and retention efforts.• Collaborated with Customer Success team to deliver successful collateral, communications, webinars, and events for mid-market and enterprise customers.• Increased customer usage, expanded opportunities, and maximized customer investments.

• Managed customer engagement and loyalty programs for software organization. • Responsible for building and executing customer programs including references, advisory boards, retention events, online communities, and communications. • Led a team to execute on customer programs. • Program managed marketing efforts for largest user event. • Executed brand presence at trade shows and industry events.

Lancaster, Pa, Us

• Project managed the sale and execution of trade show displays for businesses of all sizes. • Developed and managed project plans and timelines for seamless delivery of products and services to customers.• Built and maintained client relationships to ensure high levels of satisfaction and repeat business.

Miami, Fl, Us

• Executed contracts and led negotiations for new home sales to families in North Carolina communities.• Maintained clear and regular communications to buyers to ensure a smooth sales process.• Collaborated closely with project managers and builders to coordinate timelines and prepare for homeowner move-ins.