Garrett Carlson Email & Phone Number

Chicago, Illinois, US

• Reporting to the CEO, this strategic content manager position is responsible for creating and executing content marketing and branding strategies for a variety of B2C and B2B companies. That includes strategizing.
• Designed and implemented omnichannel campaigns that increased marketing qualified leads by 65%.
• Increased email marketing open rate by 25% by restructuring the content.
• Produced three award-winning case studies.
• Increased website traffic by 50% over one year for a B2B fire protection company.
• Grew pageviews 28% over eight months for a B2C e-commerce site using content marketing best practices.

• Dudefluencer.com is a website dedicated to addressing masculinity in a way that represents the new American male: defining yourself as an individual rather than adhering to generations of expectations. Through.
• Ranked 850 high-difficulty keywords in top-10 positions in categories such as men’s fashion, positive masculinity, men’s grooming, men’s self-care, and men’s soap. Established a Domain Authority of 23.
• Grew website traffic to 20,000 per month (98% organic traffic).
• Wrote 2 articles a week, typically 1,800+ words, on an array of topics including how-to guides, long-form research-based SEO-driven content, product reviews, and thought leadership content. Published over 100 articles.
• Strategized quarterly content calendar based on self-designed content marketing funnel using Airtable. Used Google Analytics and Google Search Console to understand readership intent and to develop Search Engine.
• Designed Wordpress website using Elementor, and Divi. Optimized long-form articles with UX techniques like parallax scrolling and auto-playing videos in the background.

Established the first creative writing concentration for a public magnet high school in Virginia and the 12th such program in the United States.Developed admissions standards for 24 new available seats per year; maintained a 50% acceptance rate.Wrote the core curricula for “Creative Writing Exploration,” “Creative Writing Non-Fiction/Script,” “Creative.

Managed a staff of 3 teachers to achieve English 11 Mastery, which consisted of SOL Reading and Writing Test Preparation, a study of American Literature, and University preparation.Developed a curriculum to serve 90 students based on the history of American Literature.

Prepared, taught, and assessed 10th and 11th grade English, creative writing, and 9th grade MYP English. Spearheaded Stonewall Jackson's creative writing program. Developed the curricula for Creative Writing 1 and Creative Writing 2. Kept all developed curricula to Virginia state standards. Despite being a new program, the classes are now one of the most.

Master Of Arts - Ma, Nonfiction Writing

Master Of Education - Med, English/Language Arts Teacher Education

Bachelor Of Arts - Ba, English Language And Literature, General