Garrett Carlson Email & Phone Number

Chicago, Illinois, Us

Reporting to the CEO, this strategic content manager position is responsible for creating and executing content marketing and branding strategies for a variety of B2C and B2B companies. That includes strategizing editorial calendars, designing email automations, and optimizing marketing plans for brand visibility across all clients.•Designed and implemented omnichannel campaigns that increased marketing qualified leads by 65%.•Increased email marketing open rate by 25% by restructuring the content.•Produced three award-winning case studies.•Increased website traffic by 50% over one year for a B2B fire protection company.•Grew pageviews 28% over eight months for a B2C e-commerce site using content marketing best practices.•Built Looker Studio Dashboards complete with GA4, GSC, email, social media analytics and KPI tracking•Used CoSchedule to create, strategize, and execute company-wide, multi-channel campaigns•Directed brand guidelines for all clients.•Consulted with clients on a wide range of issues related to the strategy formulation process, including website redesign and new growth opportunities.•Wrote long-form, high-converting, SEO-driven webpages for e-commerce websites.•Produced and published an average of 3,000 words of content per week.•Composed 8 different email automations for B2B and B2C clients based on buyer personas.•Designed content strategy for wholesale safety knife company, including SEO keyword strategy, content calendar, and updating brand voice.•Updated B2B roofing company website to include interlinking, new call to actions, and consistent tone of voice.•Created website redesign wireframes using Figma for B2B software company.•Used SEO tools (SEMRush, Ahrefs) to develop consistent traffic and leads through keyword research.•Identified opportunities to improve content development processes and tools.•Edited blog posts to include SEO best practices (i.e. keyword research, formatting, search intent.)

Dudefluencer.com is a website dedicated to addressing masculinity in a way that represents the new American male: defining yourself as an individual rather than adhering to generations of expectations. Through podcasts, articles, and videos, our goal is to be a part of the change.I founded this website in 2019 as a passion project, and I maintain a consistent focus on quality and accuracy, and balance between content marketing, journalism, and entertainment. Some achievements:•Ranked 850 high-difficulty keywords in top-10 positions in categories such as men’s fashion, positive masculinity, men’s grooming, men’s self-care, and men’s soap. Established a Domain Authority of 23. •Grew website traffic to 20,000 per month (98% organic traffic).•Wrote 2 articles a week, typically 1,800+ words, on an array of topics including how-to guides, long-form research-based SEO-driven content, product reviews, and thought leadership content. Published over 100 articles over 2 years. Researched and selected both fat head and long-tail keywords using Keywords Everywhere, Ahrefs, Moz, and SEMRush.•Strategized quarterly content calendar based on self-designed content marketing funnel using Airtable. Used Google Analytics and Google Search Console to understand readership intent and to develop Search Engine Optimized (SEO) content strategy.•Designed Wordpress website using Elementor, and Divi. Optimized long-form articles with UX techniques like parallax scrolling and auto-playing videos in the background.•Used Shopify to build an e-commerce store offering eco-friendly, handmade men’s grooming products. •Edited articles from contributors as they are submitted.•Established a podcast network called, "The Dudecast" with 23 episodes featuring interviews with Masculinity Studies professors such as Ronald Levant and author Billy Baker. All episodes were recorded, edited, and produced by me.

Established the first creative writing concentration for a public magnet high school in Virginia and the 12th such program in the United States.Developed admissions standards for 24 new available seats per year; maintained a 50% acceptance rate.Wrote the core curricula for “Creative Writing Exploration,” “Creative Writing Non-Fiction/Script,” “Creative Writing Short Stories/Poetry,” and “Creative Writing Publications.” Kept all developed curricula to Virginia state standards and ensured compliance with the Center for Performing Arts degree certification. Designed creative writing curricula templates for other Prince William County schools and faculty to encourage more K-12 creative writing programs.Facilitated learning between 6 classes composed of 19-30 students per year. Taught core creative writing concepts like voice, structure, and figurative language.Provided career nurturing and constructive feedback to students with rubrics, written comments, and in-person, one-on-one coaching.Established Siren, Colgan’s Center for Performing Arts literary magazineEstablished “Siren’s Cove,” Colgan’s Center for Performing Arts once a month open mic night attracting 50-80 students each event.Coordinated Colgan High School’s “Poetry Out Loud” competition, which attracted 25 students. Organized auditions, and workshopped with this year’s winner for regional competition.Managed multiple stakeholders, including students, parents, school administrators, board directors, taxpayers, and state and federal employees.

Managed a staff of 3 teachers to achieve English 11 Mastery, which consisted of SOL Reading and Writing Test Preparation, a study of American Literature, and University preparation.Developed a curriculum to serve 90 students based on the history of American Literature.

Prepared, taught, and assessed 10th and 11th grade English, creative writing, and 9th grade MYP English. Spearheaded Stonewall Jackson's creative writing program. Developed the curricula for Creative Writing 1 and Creative Writing 2. Kept all developed curricula to Virginia state standards. Despite being a new program, the classes are now one of the most popular English electives. Prepared and implemented “Middle Years Program 9” lesson plans in accordance to IB standards for To Kill a Mockingbird, "The Tempest," and poetry unit.Differentiated instructional material for general ed, special education, and English as a second language.Prepared, taught, and assessed based around pilot George Mason University Writing ProgramCollaborated with George Mason University fellowship to develop instructional materials for creative writing memoir curriculum for Creative Writing Students

Master Of Arts - Ma, Nonfiction Writing

Master Of Education - Med, English/Language Arts Teacher Education

Bachelor Of Arts - Ba, English Language And Literature, General