Geraldine Mae Cueva Email and Phone Number
Geraldine Mae Cueva personal email
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A seasoned Merchant-turned-Marketer with 15+ years of experience building retail businesses from the ground up. With an entrepreneurial spirit and a positive attitude, Geraldine finds great product, creates collaborative platforms, and cultivates authentic relationships from fashion-tech, music, and the cannabis industry.-- After nearly a decade in fashion-tech startups in NYC, I moved out west to learn more about the regulated cannabis market in California. I shifted towards consulting, betting on my experience from the fast-paced start-up culture of NYC, and created my own collaborative platform, Art & Times of Chill. With my curation for products and love for retail, I've since defined my offerings to include community engagement strategy and sales/retail partnership management which includes brand education/training.As a consultant, I create and execute strategies for building sustainable and engaged niche communities in art/design, music, and alternative plant medicine. With my network spanning coast to coast, I collaborate with leaders and creators on marketing activations, content campaigns, and new experiences.As a sales lead and head of retail partnerships, I manage buyer relationships with 50+ active retailers for 10+ brands across e-commerce, specialty boutique, natural grocery chain, and legal dispensary in the USA. Together, we lead the conversation around the ease of plant integration into the home, the body, and overall "chill" (positive well-being). Current brand partners as of Jan 2023 include:CBD/Botanical Focused: Barbari, XULA, Kiskanu, Khuenphu, Sway CBDSmokewear/Home Accessories: 024, House of Puff, Session, Stonedware CompanyKitchen/Home: SqwishfulMindfulness: Her WhyBrooklyn-born and a 2nd generation Filipino-American, I enjoy diversifying my creative output. As a content creator/podcaster and a self-proclaimed chillanthropist, I am passionate about conversations surrounding how communities #makechill (manage positive well-being). I amplify Filipina leaders across the globe through an IG Live series derived from my podcast, Amplify Your Chill, called 'Pinay Fresh,' where we explore how our culture impacts the way we chill.I also contribute to multiple online to offline communities that are based on my interests in music (@kaskadekonnect), accountable weed culture (@sesh.ins), & flowers (@menwiththeirflowers).If you'd like to connect about becoming a brand partner to the showroom or are in need of community engagement strategy for your brand, product, or platform, please don't hesitate to reach out. - GMC
Art & Times Of Chill
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FounderArt & Times Of Chill 2015 - PresentLos Angeles, Ca, UsI am the founder and principal strategist for Art & Times of Chill, a marketing consulting and sales platform focused on community engagement and retail partnerships for plant-powered brands. I believe cultivating authentic relationships with customers, fans, and beloved communities is the channel to building trust and loyalty and generating conversion to ongoing sales.As a consultant, I create and execute strategies for building strong and engaged niche communities in art/design, music, and alternative plant medicine. With my network spanning coast to coast, I collaborate with leaders and creators on marketing activations, content campaigns, and memorable experiences.As a sales lead and head of retail partnerships, I manage buyer relationships with 65+ active retailers for 10+ brands across e-commerce, specialty boutique, natural grocery chain, and legal dispensary in North America and internationally. I also provide merchandising support, build brand education, and conduct training sessions. The curated collective of brands at Art & Times of Chill mirror the conversation around the ease of plant integration into the home, the body, and overall "chill" (positive well-being).Current brand partners as of Jan 2023 include:CBD/Botanical Focused: Barbari, XULA, Kiskanu, MelloSmokewear/Home Accessories: 024, House of Puff, Session, Stonedware Company, Wandering Bud, SmootheeKitchen/Home: SqwishfulMindfulness: Her Why (by Laura Fama)
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Director Of PartnershipsOn The Revel Jan 2024 - PresentNew York, UsSupporting OTR's 2024 initiatives and partnerships -
Engagement StrategistOn The Revel Nov 2022 - Feb 2024New York, Us- Built the content and community engagement strategy with the Head of Community- Managed social media across Instagram, LinkedIn, Twitter channels- Launched ongoing weekly programming for watch party of Revelry (conference) content via online platform, Dope People- Provided insight, feedback, and opportunities on marketing strategy, content collaborations, and potential partnerships
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Retail Partnerships ManagerBarbari Sep 2020 - PresentPortland, Or, Us- Manage retail partnerships with 50+ specialty boutiques, dispensaries, and online stores- Provide team with sales strategy and wholesale management- Cultivate relationships with retail partners and store teams by providing brand education and training -
Head Of Retail PartnershipsXula Herbs Jun 2021 - PresentFederal District, Mx- Manage retail partnerships for 25+ specialty boutiques, CBD-focused retailers, dispensaries, and online stores- Provide team with sales strategy and wholesale management- Cultivate relationships with retail partners and store teams by providing brand education and training- Cultivate relationships with Erewhon's store teams across 8 locations in Los Angeles, CA -
Director Of Retail PartnershipsHouse Of Puff Inc. Feb 2022 - PresentNew York, Ny, Us- Manage retail partnerships for 20+ specialty boutiques, dispensaries, and online stores- Provide team with sales strategy and wholesale management- Cultivate relationships with retail partners and store teams by providing brand education and training -
Retail Partnerships ManagerSession Goods Feb 2022 - PresentSan Francisco, California, Us- Manage retail partnerships for 10+ specialty boutiques, dispensaries, and online stores- Provide team with sales strategy and wholesale management- Cultivate relationships with retail partners -
Retail Partnerships Manager024 Inc Dec 2021 - PresentNew York, Ny, Us- Manage retail partnerships for 5+ specialty boutiques, dispensaries, and online stores- Provide team with sales strategy and wholesale management -
Retail Partnerships ManagerSqwishful Dec 2021 - PresentNew York, New York, Us- Manage retail partnerships for 5+ specialty boutiques, independent grocery, and online stores- Provide team with sales strategy and wholesale management -
Community Engagement ManagerArdent Life, Inc. Sep 2020 - Jul 2021- Identified community roles and super users- Created strategic marketing campaigns and engagement opportunities to amplify community leaders and community members, such as:Ardent Halloweed (Oct 2020), 12 Days of Ardent Education (Dec 2020); Lunar New Year (Feb 2021), Bhang Holi with Yogi Maharaj (March 2021), Virtual 420 Party (April 2021), Mother's Day HIVI partnership (May 2021), Ask a Grower, Grow it From Home Partnership (May 2021), Summer Skin by Ardent (June 2021), Cannaboomers Virtual Event (July 2021)- Provided insight and support on content opportunities to directly impact sales; such as Owners Club, 'Ardent You Glad You're an Owner', Dosebusters (Infusion Myths)- Collaborated with team to launch ongoing monthly live stream series called Easily Baked (March 2021) that drove engagement across e-mail marketing, web, Instagram channels. -
Head Of Content & EngagementLēvo Jan 2020 - Apr 2020Denver, Colorado, Us -
Content + Partnerships ManagerLēvo Dec 2017 - Jan 2020Denver, Colorado, UsManage community of affiliate partners + content for LEVO Oil, as well as, offline events and demos.
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Brand DirectorKiskanu Cannabis Nov 2017 - Mar 2020Led all brand direction and marketing-related strategy, including event activations, partnerships, and educational training. Worked directly with founders and in the field cultivating both consumer community and industry relationships in stores (CBD) and dispensaries (THC).Landed brand in strategic partnerships with CBD Beauty Corner at Saks Fifth Avenue; Anthropologie; Women in Cannabis conference (LIMONE and Coveteur).
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Community StrategistKaskade Music Jul 2017 - Jan 2020Managed our team of Reps nationwide who create new and meaningful experiences that promote Kaskade’s music, message, and brand.Originally founded by the late, Colleen Burns, Kaskade Konnect is a community driven by fans, for fans. With consistent story-telling, engaging experiences, and special moments shared with the artist himself, Konnect is a thriving community both on and offline.
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BuyerMaker'S Row May 2015 - Oct 2015Brooklyn , New York, Us- Launched in a drop-ship capacity with zero ownership of inventory within 12 weeks.- Added value to MR platform through select curation and brand recruitment of American-made products across men, women, and home. -
Operations SpecialistApple Dec 2014 - Jul 2015Cupertino, California, UsAfter taking some time off after my departure from Bonobos, I chose to pursue an Ops role with Apple retail at their Grand Central flagship. I'd always been curious about working for their organization considering the volume in traffic and brand loyalty. It was a very insightful experience mirroring the earlier days in my fashion tech-startup roles. The launch of a new category for the brand in the Apple Watch was one of the most rewarding product launches I've been a part of, validating the digitally native brand showroom experience. -
Guideshop Product CoordinatorBonobos 2012 - 2014New York, Ny, Us- Allocated new products monthly to align online & store channel- Compiled vital information from Corporate to communicate to stores in weekly newsletter called “Monkey Business”- Implemented new inventory management process to account for markdowns & old product- Partnered with Merchandising/Planning team during seasonal store product investment review with CEO and VP of Merchandising- Maintained daily communication with Logistics team to manage receipt flow & ensure timely allocation- Collaborated with Marketing team for store promotions, events, & trunk shows- Led bi-annual physical inventory count in storesStore Opening Timeline:August 2012: Existing Shops at start date: HQ (New York, NY) and Boston, MA September 2012: Opened Palo Alto, CA (closed as of May 2013) October 2012: Opened temporary Bethesda, MD pop-up (closed in December 2012) October 2012: Opened Chicago, IL December 2012: Opened San Francisco, CA January 2013: Opened Georgetown (Washington, DC)May 2013: Opened Crosby Street (2nd NYC location)July 2013: Opened permanent Bethesda, MDAugust 2013: Opened Austin, TX -
Assistant BuyerIdeeli Mar 2010 - Jul 2012Nyc, Ny, UsInc. Magazine's Fastest Growing Private Company in 2011- Achieved 33% increase in sales volume in Outerwear category, driving a total $8M season in ’11 exceeding margin plans- Assisted in growing Swimwear category by increasing number of new vendors by 53% and sales volume by 72% in ‘11- Launched first Special Sizes shop in Nov ’10, offering an updated product selection weekly until July ‘11- Identified inventory liabilities and curated multi-brand theme sales to maximize turnover of owned goods- Partnered with cross-functional teams including Event Operations, Web Production, Planning, Studio, and Marketing on daily basis to drive category growth through process management- Provided support for PO management and drafting for remote buying team based out of Boston, MA and Los Angeles, CA -
Merchandising AssistantIdeeli Jun 2009 - Mar 2010Nyc, Ny, UsInc. Magazine's Fastest Growing Private Company in 2011- Coordinated sample receipt with vendors to meet in-house shoot deadlines - Created reporting templates used across departments to analyze selling by event/brand/style- Launched studio transition from still-life to model shoots with Merchandising Director in June ‘09
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Merchandising/Buying InternIdeeli Jan 2009 - Jun 2009Nyc, Ny, Us- Prepared reports for weekly Merchant meeting with acting Chief Merchant Officer and CEO- Assisted Merchant team in drafting purchase orders and organizing shoot samples- Compiled competitor research to understand product value for determining ideeli retails
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Sales AdvisorArcadia Group Ltd Jan 2009 - May 2009London, GbHired as part of initial team to open first TopShop/TopMan retailer in the United States, based in New York, NY. -
Showroom Sales AssistantSusana Monaco, Inc. 2006 - 2008- Assisted Northeast and International sales executives in facilitating all office and selling tasks, including promotion to current and prospective retailers- Cultivated stronger communication and relationships with active accounts- Managed and distributed all Northeast, Southeast, Southwest and West Coast showroom samples every season
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SalesPolo Ralph Lauren 2007 - 2007New York, UsSeasonal opportunity to gain experience working with an internationally known brand that was the official sponsor of the U.S. Open. The Ralph Lauren store was positioned appropriately at the USTA Billie Jean King National Tennis Center offering tennis inspired sportswear and goods that stayed true to its brand aesthetic. -
Inventory ManagerNirvana Traders, Inc. 2004 - 2006• Managed and allocated inventory for 3 retail locations: Westfield, Red Bank and Long Branch, NJ• Corresponded with vendors to facilitate communication line between head buyers/owners• Launched key lifestyle contemporary brands such as Juicy Couture, Diesel, and Miss Sixty, as well as, premium denim brands such as Citizens of Humanity, Seven for All Mankind, and True Religion • Created all purchase orders and maintained organization of files for efficient use
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Sales AssociateBanana Republic 2004 - 2004San Francisco, Ca, UsMy beginnings in retail began here while in Nursing school at Rutgers College. What was originally meant to be a part-time job, soon became a hobby and a newfound enjoyment for selling mass produced fashion product. This was ultimately the stepping stone for my career change.
Geraldine Mae Cueva Skills
Geraldine Mae Cueva Education Details
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Fashion Institute Of TechnologyFashion Merchandising Management -
Rutgers UniversityNursing
Frequently Asked Questions about Geraldine Mae Cueva
What company does Geraldine Mae Cueva work for?
Geraldine Mae Cueva works for Art & Times Of Chill
What is Geraldine Mae Cueva's role at the current company?
Geraldine Mae Cueva's current role is Merchant turned Marketer, Sales Leader in Retail Partnerships, Podcast Host, & Cannabis Culture Crusader.
What is Geraldine Mae Cueva's email address?
Geraldine Mae Cueva's email address is ge****@****ail.com
What is Geraldine Mae Cueva's direct phone number?
Geraldine Mae Cueva's direct phone number is +191743*****
What schools did Geraldine Mae Cueva attend?
Geraldine Mae Cueva attended Fashion Institute Of Technology, Rutgers University.
What are some of Geraldine Mae Cueva's interests?
Geraldine Mae Cueva has interest in Traveling, Instagram Scrolling, Education, Excessive Music Listening, Annotating The World Via Genius, Photography, Biking, Music, Travel, Discovering New Ice Cream Brands.
What skills is Geraldine Mae Cueva known for?
Geraldine Mae Cueva has skills like Fashion, E Commerce, Retail, Creative Direction, Social Media, Blogging, Marketing, Styling, Trend Analysis, Visual Merchandising, Apparel, Inventory Management.
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