Geraldine Mae Cueva Email & Phone Number

Los Angeles, Ca, Us

I am the founder and principal strategist for Art & Times of Chill, a marketing consulting and sales platform focused on community engagement and retail partnerships for plant-powered brands. I believe cultivating authentic relationships with customers, fans, and beloved communities is the channel to building trust and loyalty and generating conversion to ongoing sales.As a consultant, I create and execute strategies for building strong and engaged niche communities in art/design, music, and alternative plant medicine. With my network spanning coast to coast, I collaborate with leaders and creators on marketing activations, content campaigns, and memorable experiences.As a sales lead and head of retail partnerships, I manage buyer relationships with 65+ active retailers for 10+ brands across e-commerce, specialty boutique, natural grocery chain, and legal dispensary in North America and internationally. I also provide merchandising support, build brand education, and conduct training sessions. The curated collective of brands at Art & Times of Chill mirror the conversation around the ease of plant integration into the home, the body, and overall "chill" (positive well-being).Current brand partners as of Jan 2023 include:CBD/Botanical Focused: Barbari, XULA, Kiskanu, MelloSmokewear/Home Accessories: 024, House of Puff, Session, Stonedware Company, Wandering Bud, SmootheeKitchen/Home: SqwishfulMindfulness: Her Why (by Laura Fama)

New York, Us

Supporting OTR's 2024 initiatives and partnerships

New York, Us

- Built the content and community engagement strategy with the Head of Community- Managed social media across Instagram, LinkedIn, Twitter channels- Launched ongoing weekly programming for watch party of Revelry (conference) content via online platform, Dope People- Provided insight, feedback, and opportunities on marketing strategy, content collaborations, and potential partnerships

Portland, Or, Us

- Manage retail partnerships with 50+ specialty boutiques, dispensaries, and online stores- Provide team with sales strategy and wholesale management- Cultivate relationships with retail partners and store teams by providing brand education and training

Federal District, Mx

- Manage retail partnerships for 25+ specialty boutiques, CBD-focused retailers, dispensaries, and online stores- Provide team with sales strategy and wholesale management- Cultivate relationships with retail partners and store teams by providing brand education and training- Cultivate relationships with Erewhon's store teams across 8 locations in Los Angeles, CA

New York, Ny, Us

- Manage retail partnerships for 20+ specialty boutiques, dispensaries, and online stores- Provide team with sales strategy and wholesale management- Cultivate relationships with retail partners and store teams by providing brand education and training

San Francisco, California, Us

- Manage retail partnerships for 10+ specialty boutiques, dispensaries, and online stores- Provide team with sales strategy and wholesale management- Cultivate relationships with retail partners

New York, Ny, Us

- Manage retail partnerships for 5+ specialty boutiques, dispensaries, and online stores- Provide team with sales strategy and wholesale management

New York, New York, Us

- Manage retail partnerships for 5+ specialty boutiques, independent grocery, and online stores- Provide team with sales strategy and wholesale management

- Identified community roles and super users- Created strategic marketing campaigns and engagement opportunities to amplify community leaders and community members, such as:Ardent Halloweed (Oct 2020), 12 Days of Ardent Education (Dec 2020); Lunar New Year (Feb 2021), Bhang Holi with Yogi Maharaj (March 2021), Virtual 420 Party (April 2021), Mother's Day HIVI partnership (May 2021), Ask a Grower, Grow it From Home Partnership (May 2021), Summer Skin by Ardent (June 2021), Cannaboomers Virtual Event (July 2021)- Provided insight and support on content opportunities to directly impact sales; such as Owners Club, 'Ardent You Glad You're an Owner', Dosebusters (Infusion Myths)- Collaborated with team to launch ongoing monthly live stream series called Easily Baked (March 2021) that drove engagement across e-mail marketing, web, Instagram channels.

Denver, Colorado, Us

Denver, Colorado, Us

Manage community of affiliate partners + content for LEVO Oil, as well as, offline events and demos.

Led all brand direction and marketing-related strategy, including event activations, partnerships, and educational training. Worked directly with founders and in the field cultivating both consumer community and industry relationships in stores (CBD) and dispensaries (THC).Landed brand in strategic partnerships with CBD Beauty Corner at Saks Fifth Avenue; Anthropologie; Women in Cannabis conference (LIMONE and Coveteur).

Managed our team of Reps nationwide who create new and meaningful experiences that promote Kaskade’s music, message, and brand.Originally founded by the late, Colleen Burns, Kaskade Konnect is a community driven by fans, for fans. With consistent story-telling, engaging experiences, and special moments shared with the artist himself, Konnect is a thriving community both on and offline.

Brooklyn , New York, Us

- Launched in a drop-ship capacity with zero ownership of inventory within 12 weeks.- Added value to MR platform through select curation and brand recruitment of American-made products across men, women, and home.

Cupertino, California, Us

After taking some time off after my departure from Bonobos, I chose to pursue an Ops role with Apple retail at their Grand Central flagship. I'd always been curious about working for their organization considering the volume in traffic and brand loyalty. It was a very insightful experience mirroring the earlier days in my fashion tech-startup roles. The launch of a new category for the brand in the Apple Watch was one of the most rewarding product launches I've been a part of, validating the digitally native brand showroom experience.

New York, Ny, Us

- Allocated new products monthly to align online & store channel- Compiled vital information from Corporate to communicate to stores in weekly newsletter called “Monkey Business”- Implemented new inventory management process to account for markdowns & old product- Partnered with Merchandising/Planning team during seasonal store product investment review with CEO and VP of Merchandising- Maintained daily communication with Logistics team to manage receipt flow & ensure timely allocation- Collaborated with Marketing team for store promotions, events, & trunk shows- Led bi-annual physical inventory count in storesStore Opening Timeline:August 2012: Existing Shops at start date: HQ (New York, NY) and Boston, MA September 2012: Opened Palo Alto, CA (closed as of May 2013) October 2012: Opened temporary Bethesda, MD pop-up (closed in December 2012) October 2012: Opened Chicago, IL December 2012: Opened San Francisco, CA January 2013: Opened Georgetown (Washington, DC)May 2013: Opened Crosby Street (2nd NYC location)July 2013: Opened permanent Bethesda, MDAugust 2013: Opened Austin, TX

Nyc, Ny, Us

Inc. Magazine's Fastest Growing Private Company in 2011- Achieved 33% increase in sales volume in Outerwear category, driving a total $8M season in ’11 exceeding margin plans- Assisted in growing Swimwear category by increasing number of new vendors by 53% and sales volume by 72% in ‘11- Launched first Special Sizes shop in Nov ’10, offering an updated product selection weekly until July ‘11- Identified inventory liabilities and curated multi-brand theme sales to maximize turnover of owned goods- Partnered with cross-functional teams including Event Operations, Web Production, Planning, Studio, and Marketing on daily basis to drive category growth through process management- Provided support for PO management and drafting for remote buying team based out of Boston, MA and Los Angeles, CA

Nyc, Ny, Us

Inc. Magazine's Fastest Growing Private Company in 2011- Coordinated sample receipt with vendors to meet in-house shoot deadlines - Created reporting templates used across departments to analyze selling by event/brand/style- Launched studio transition from still-life to model shoots with Merchandising Director in June ‘09

Nyc, Ny, Us

- Prepared reports for weekly Merchant meeting with acting Chief Merchant Officer and CEO- Assisted Merchant team in drafting purchase orders and organizing shoot samples- Compiled competitor research to understand product value for determining ideeli retails

London, Gb

Hired as part of initial team to open first TopShop/TopMan retailer in the United States, based in New York, NY.

- Assisted Northeast and International sales executives in facilitating all office and selling tasks, including promotion to current and prospective retailers- Cultivated stronger communication and relationships with active accounts- Managed and distributed all Northeast, Southeast, Southwest and West Coast showroom samples every season

New York, Us

Seasonal opportunity to gain experience working with an internationally known brand that was the official sponsor of the U.S. Open. The Ralph Lauren store was positioned appropriately at the USTA Billie Jean King National Tennis Center offering tennis inspired sportswear and goods that stayed true to its brand aesthetic.

• Managed and allocated inventory for 3 retail locations: Westfield, Red Bank and Long Branch, NJ• Corresponded with vendors to facilitate communication line between head buyers/owners• Launched key lifestyle contemporary brands such as Juicy Couture, Diesel, and Miss Sixty, as well as, premium denim brands such as Citizens of Humanity, Seven for All Mankind, and True Religion • Created all purchase orders and maintained organization of files for efficient use

San Francisco, Ca, Us

My beginnings in retail began here while in Nursing school at Rutgers College. What was originally meant to be a part-time job, soon became a hobby and a newfound enjoyment for selling mass produced fashion product. This was ultimately the stepping stone for my career change.

Bachelor'S Degree, Fashion Merchandising Management

Nursing