I founded the Company on over 17 years experience of selling adhesive products into industry. I like to think of myself as a 'people' person and a good communicator with the ability to empathise with, and understand, my customers. I have always sold strongly on partnerships and trust, if a client believes that you are there for the long-run, they are more likely to give you repeat business. This is crucial in a consumable business. I use the same approach and interpersonal skills when dealing with my team and try to lead by example. I choose only to work with driven people as they work harder, smarter and are easier to motivate to achieve their own objectives and Company goals. A small company cannot have weak links and I have honed my recruiting and selection techniques to ensure a high calibre throughout the team. Opting to play to my talents in selling, account development, business strategy and leading the team, I am quite prepared to delegate tasks which I see as outside my core strengths such as finance, purchasing and logistics to such key people. To build and succeed in a start-up business you must have a good all-round knowledge of business practices and my previous experience at Titan Tapes served me well. I have never seen business as 'rocket science' and tend to see things clearly in black and white, even without the full facts. I relish making decisions and yielding the best results possible from that decision. I love my job and most of the people it brings me into contact with.

During our work with the signage market we saw a clear opportunity for a quality, highly durable, anti-graffiti, vandal resistant product. Through our contacts and supply partners, we developed a unique process that ticks all the boxes. We set up a sister company as a sign trade only supplier so that we could further support our partners in this sector. We have further developed the range to include 100% recyclable signage & cladding products and a bespoke print service whereby we can print almost any design, such as woodgrain, marble and other digital images onto aluminium substrates for signage, extrusions, totems and cladding. A further extension for the healthcare sector includes anti-bacterial surface finishes.

Initially responsible for the ailing NE Lancashire area where I turned the worst performing area into the most profitable within 2 years, quadrupling the sales turnover. I then became Sales Manager for the North of England where I was consistently the best performer. I was promoted to the role of Sales Director with a brief to professionalise the business and steer the company from commodity to technical tapes, basically replicating what I had done on my sales areas. In 5 years, I changed the product mix, restructured the company and improved the Gross Margin by almost 9%