STRATEGIC LEADERSHIP• Created strategic plan for rebranding and improving customer satisfaction for 20 annual professional beauty industry trade shows and educational seminars that resulted in increasing show sales by 9.7%• Led strategic planning process for multimedia marketing programs that increased continuity and brand awareness across all business channels• Maintained fiscal accountability for annual operating/expense budget of $4.0M, including financial plan development, monthly forecasting, and reconciliation; established policies and procedures for expense reporting, and account receivables; oversight of accounting firm• Initiated operational strategies that reduced organization expenses by 27.6% and payroll expenses by 4%MERCHANDISING, MARKETING AND SALES• Led visual merchandising team for 500+ stores - with multiple store types - and streamlined process to allow sales staff to spend less time setting displays and more time developing sales• Developed floor plans, including monthly promotions and new product launches; worked cross-functionally with buyers and merchandise planners to ensure product was in-store for floor sets• Secured largest public grant of $130.4K for the organization by creating a strategic multimedia campaign that drove community involvement and grant selection• Grew annual campaign of organization by 73.6% by creating a strategic marketing program that incorporated successful client experiences and effective communication with key constituentTEAM COACHING AND DEVELOPMENT• Led national and regional departments with up to eight direct reports as well as district management with 90 employees and 11 direct reports• Recruited 40+ salon stylists and managers that resulted in smooth onboarding and effective salon expansion• Conceptualized and produced training materials to educate staff on client profiles, new product introductions and ongoing sales development techniques

• Responsible for daily operations of a $479K nonprofit arts/disability organization• Grew annual campaign by 73.6% by creating a strategic marketing program that incorporated successful client experiences and effective communication with key constituents• Secured largest public grant of $130.4K for the organization by creating a strategic multimedia campaign that drove community involvement and grant selection• Initiated operational strategies that reduced organization expenses by 27.6%• Led strategic planning process for multimedia marketing programs that increased continuity and brand awareness across all business channels• Presenter at Board meetings and participated in the Governance and Development committees

Marketing • Product Development • Social Media Management • Consumer Communications

• Event planning for national theatrical screenings • Budget planning • Travel logistics for film celebrities• Development of promotional materials• Created national data base of independent theaters

• Co-managed daily operations of club • Direct supervision of 11 reception staff members• Brand management for promotional materials• Taught up to four Spinning® classes per week

• Provided leadership for regional office• Responsible for strategic development and execution of trade shows and educational seminars in 20 states for over 100 manufacturers generating $8.4M in ticket and product sales• Educated and motivated sales team in four district offices• Public face for professional beauty industry• Authored first live onstage makeover featuring Carson Kressley & Kyan Douglas from “Queer Eye for the Straight Guy”

• Led strategic planning process of annual promotional campaign for a $275M specialty retailer• Collaborated with 45 members from Sales, Merchandising and Marketing• Initiated strategic alliance with the Make-A-Wish Foundation (MAW) for Things Remembered (TR); developed cause marketing plans to ensure consistent execution across 65 MAW chapters and 750 TR stores; the program raised $6.7M for MAW Foundation and $26M for TR; honored by the Cleveland Rotary, as an award winner for “Creative Charitable Giving”• Invited guest speaker at at the Make-A-Wish national conference: “How to Build a Successful Cause Marketing Program”

• Managed operations for eight full-service salons with 90+ staff• Initiated operational strategies that reduced organization payroll expenses by 4%• Led business expansion plans• Revitalized cosmetic, haircare, gift, and accessory categories resulting in a 10% sales increase• Ensured salons were compliant with state regulations• Recruited 40+ salon stylists and managers that resulted in smooth onboarding and effective salon expansion• Mediated and resolved conflicts between internal staff as well as external clients resulting in staff and client satisfaction and retention• Coached team on best salon practices to ensure client satisfaction