The Institute For Criminal Justice Training Reform is a nonpartisan, nonprofit organization advancing the research and support for increased training and education standards and independent regulatory oversight for U.S. law enforcement.• Manage all external communications and help develop and execute an integrated communications strategy tailored to raise the organization’s public profile, influence, and reach.

Founded in 1985 to provide regional analysis and forecasting of electrical distributor industry sales, DISC Corp is widely recognized as the industry leader in market forecasting services for electrical manufacturers and distributors. • Conceived, developed and distributed all written communications materials to customer, industry and media constituents regarding new products and services.

Fidelity Investments is a multinational financial services corporation based in Boston, MA. It is the fourth largest asset manager in the world with assets under administration of $6.9 trillion, including managed assets of $2.5 trillion.• Conceived and executed targeted, high-impact public relations programs designed to build awareness, understanding and recognition of Fidelity’s Institutional Business Group among key media outlets. • Delivered daily PR counsel, strategic planning and insight to senior leaders and executives across business divisions on effective media strategies, including positioning and messaging that reflected and aligned with near and long-term marketing and business goals. • Played instrumental role in all facets of planning and launch of new Fidelity WealthCentral technology platform for Registered Investment Advisors, generating 2.2 million media impressions.• Proactively planned, developed and implemented communications for all technological innovations, upgrades and trading and execution capabilities for Streetscape Broker-Dealer Workstation. • Gathered, analyzed and leveraged primary research data to formulate storylines for major annual data-driven industry studies including Millionaire Outlook and Broker-Advisor Sentiment, generating combined average of 23 million media impressions (print, broadcast and online) over a five-year period. • Created annual PR plans that mapped to broader communication strategies. • Managed overall direction on materials used for media purposes and created wide range of high-level communications including media messaging/talking points, press releases, fact sheets, Q&A’s, videos and presentations.

Boston-based full-service integrated advertising agency known for TV, print and digital advertising; Web design & social media; PR, direct marketing, media services and analytics. • Managed a staff of six along with multiple client accounts to formulate PR programs and campaigns on behalf of high-tech, automotive, consumer, healthcare and corporate brands. • Planned and executed media tours and ongoing media outreach resulting in consistent print, online and broadcast coverage. • Served as major PR asset and point of contact for launch and success of General Motor’s Certified Used Vehicle(CUV) division. Lived and worked in Detroit and assumed leadership role for all interface with GM executives as well as in conjunction with advertising, media, etc. • Drafted industry presentations, talking points and key note speeches for CUV Managing Director. • Developed and executed all PR programs including major consumer research initiatives for LendingTree, yielding extensive national broadcast and print media coverage in key, top-tier business press. • Conceived, developed and instituted branding and roll-out strategy for Sprint to highlight new wireless technology products and data services to New England region. • Oversaw all PR planning, activities and efforts to shepherd Virgin through acquisition process of Circle Lending and subsequent launch of new financial brand: Virgin Money. • Led comprehensive financial industry media campaign for Investors Bank & Trust, including complete re-branding, repositioning and key message development to support M&A strategy leading to acquisition by State Street Bank. • Managed entire PR program for Stanley Security Solutions, a physical security division of Stanley Tools, including media relations, business acquisition strategy support, influencer outreach, executive counsel and trade show media engagement/management including one-on-one booth interviews and onsite press conferences.

Solo practice advising senior level executives on development and execution of media/public relations campaigns. Developed messaging, press releases, speeches, speaking points, presentations and conducted media outreach for consumer, healthcare and high-tech clients.

Developed and maintained Lightbridge’s image as leading provider of customer solutions for the telecommunications/wireless market. Managed day-to-day relationships, programs, deliverables and budgets for international and domestic public relations agencies. • Developed strategy, positioning, messaging and materials and orchestrated PR activities for corporate acquisition of primary competitor.

Managed PR initiatives on behalf of full-service integrated advertising agency. Conceived and executed activities for high-tech clients and healthcare and medical device accounts. • Drafted and implemented PR plans, media strategy, press kit materials, e.g., press releases. Planned/executed media/analyst programs; secured trade, local and national press coverage. • Executed PR strategy and response to terminated merger agreement between NewsEdge Corp. and Rowe.com, e.g., CEO statement, crisis communications plan, messaging, internal communications. • Planned/executed customer events/industry conferences for Mallinckrodt in major U.S. cities and coordinated development and execution of multi-city brand research focus groups.