Greg Jackson Email & Phone Number

Basking Ridge, Nj, Us

The new parent company of Physician’s Weekly and Figure 1, Formedics is a dynamic healthcare professional (HCP) engagement and marketing platform powered by proprietary first-party and third-party data algorithms, and machine learning.The platform’s technology reveals each HCP’s unique journey, enables the creation and curation of relevant content, aligns brand messaging, and effectively impacts clinicians’ prescribing behaviors. Pharmaceutical brands can easily leverage Formedics’ adaptive learning insights, combined reach, and unique physician access across point-of-care (POC), digital, and mobile app channels to maximize advertising effectiveness.

Nashville, Tennessee, Us

New York, Us

POCMA (https://pocmarketing.org/) strives to help pharmaceutical manufacturers, physicians, and healthcare systems reach patients & physicians at the Point-Of-Care. The improved education and engagement of patients and physicians at these critical moments of healthcare decision making lead to more effective and efficient diagnoses, therapy access, and adherence.

New York, Ny, Us

Basking Ridge, Nj, Us

Physician’s Weekly is the nation’s leading point-of-care media company for healthcare professionals. Drawing on over 40 years of medical publishing experience, Physician’s Weekly is a trusted source of medical news and information for over 80% of all physicians nationwide. With distinct specialty networks serving over 51,000 hospitals, practices, and clinics, exclusive print and digital distribution through our unique media channel connects our pharmaceutical clients to targeted physicians and nurses who are often otherwise inaccessible. We enable clients to engage healthcare professionals at the most influential moment, in the most sought after real estate in medical advertising—at the point-of-care.

Nashville, Tennessee, Us

JumpCrew is the leading acquisition marketing platform focused on integrating digital technology and sales solutions. We partner with our clients to accelerate their revenue by building awareness, driving leads, and converting sales. Series A of $5.4MM closed in February 2018.Partner with CEO in leading revenue growth to over $11MM in second year of operation and establishing the operating infrastructure of hyper-growth business. Direct reports include Marketing, Product, Technology, Sales Operations, Human Resources, and Business Unit leaders.

New York, Ny, Us

A leading online provider of digital health and wellness solutions, operating a portfolio of 25+ digital properties which attract over 50 million consumers and 800,000 healthcare professionals each month across multiple channels, including the web, mobile devices, video and social media.C-level executive and member of Senior Leadership Team, delivering 6-fold revenue growth over tenure through organic growth and strategic acquisitions. P&L responsibility for Data Sciences Business Unit, incubating and launching four separate brands under the business unit leveraging the asset value of data. Also directs the aggregation, organization, and monetization of data and led Operations across all EH properties. Direct reports include business unit general managers, sales operations, marketing applications, database, measurement and reporting group, and data scientists with a total staff of over 160. Promoted from SVP, Marketing to EVP, Operations and Marketing to EVP, Operations and Chief Data Officer to President, Everyday Health Professional.

Los Angeles, California, Us

An internet and DRTV marketer of licensed sports merchandise and the industry leader in developing and marketing patented life-size wall art and graphics for large & small spaces, predominantly in the sports vertical. Co-founded and launched hyper-growth start-up company, positioning the company for sale to private equity (Camelot Ventures) in second year of operation. Built company from the ground up and led all phases of start up and growth including: developing product concept and vision, building the strategy and business plan, Board and investor management and communication, capital raising, designing the marketing strategy, negotiating licenses, and talent acquisition and development. Hired and led a small intense team of 40 and all company operations. Developed go-to-market strategies including direct response, catalogue and retail channels. With limited seed capital, delivered first year revenue growth, positive cash flow, and profitability.

Louisville, Co, Us

The second largest infomercial company in fitness, housewares, and beauty brands through long-form television advertising, home shopping, online, and retail channels. Sold to Gaiam, Inc. in 2005.Top marketing and operations executive responsible for building and growing the direct response business. Developed digital and telephonic strategic marketing promotions and operational infrastructure for a portfolio of 22 infomercial properties. Grew average customer lifetime value by 23% by implementing over 50 continuity marketing programs and launching 6 digital subscription services. Led market intelligence, research, product selection and procurement, marketing, telemarketing, off-shore manufacturing, warehouse and shipping operations for original and ancillary products with a global staff of 310. Chief strategist to monetize and leverage the audience and extend the lifetime value of each customer. Led primary and secondary research to add rigor to the evaluation of hundreds of products, improving hit rate and financial return from ancillary products.

The largest direct marketer of entertainment products, including music, movie, TV programming, and collectibles. Sold to Blackstone Group in 2003.Vice President and General Manager with P&L responsibility for the Video Continuity business, growing revenue 13% CAGR over 3 years. Grew paid subscribers by 15% CAGR over 3-years through coordinated multi-channel, new member solicitation effort in direct mail, broadcast, online, print, telemarketing, and internal insert channels. Managed product licensing, product development, marketing, fulfillment, analytics, IT, teleservices, warehousing and customer service functions with a staff of 600 in multiple US locations. Led direct response programs, new customer acquisition, and customer retention. Developed strategy and led business transformation to rethink and change product formats, pricing, and delivery expectations of consumers to address changing trends in technology, marketplace and economic structure. Began at CH in Music division’s marketing analysis function and promoted several times to lead all marketing analytics including reporting, planning and analysis for the Music and Video Continuity divisions. Subsequently named VP and General Manager.

Dallas, Tx, Us

Recruited by AT&T as System Developer and promoted to Project Leader, Decision Analysis Support where leveraged technology and large data sets to support marketing ideation and product development. As Market Analyst, Consumer Long-Distance Product Management built financial forecasting system for $4B business unit to insure regulatory compliance of new long-distance pricing models.

Mba, Marketing

Bs, Information Systems