Garrett Lamarca Email & Phone Number

Kent, Washington, United States

Everett, Wa

• With senior product manager, co-built and cross functionally deployed formal product strategy and product development plan, detailing departmental processes and methodologies, and resetting companywide approach to product development and lifecycle management.• Builds and maintains product roadmaps, helping to set and enforce cross functional alignment with business goals.• Devised and built a new pricing program for sales of all products in all channels, including documented methods for automatically generating list prices and identifying appropriate discounts, to guarantee company gross margin goals are met. Outlined and created CRM-based price books to centralize and control multi-channel pricing through use of a single list price per product.• Uniquely suited to lead corporate price management because of expertise in cost estimating. Took ownership of residential and commercial channel hard copy price books, paying close attention to channel-specific sales strategies and pricing pressures, and executing periodic product, feature, and price updates.• Owns competitive market research for the organization. At onset of 2020 Covid-19 pandemic, quickly pivoted to analyzing the market and competitive landscape for UVC lighting-based products to drive KPIs, market entry strategy, product design requirements, and pricing for initial lineup of products in Electric Mirror’s new Safeology subsidiary.• Developed and launched price books for hypothetical custom frames, by utilizing 18 months’ worth of supplier quote data (collected through quoting processes established while estimating manager) to identify actual pricing for the most commonly requested frame and framed non-lit mirror materials, finishes, and designs. Eliminated significant pre-sale resource expenditure, and empowered sales to send bids on a greater amount of RFPs without relying on cross-departmental support.

Everett, Wa

• Trained and managed a team of cost estimators that supports over $200M annually in multi-channel project bids. • Unwound and rebuilt obsolete core product cost programs. Dismantled and redesigned underlying cost estimate structures and aligned costing calculations with finance department guidelines, closing a $1.34M gap between projected annual gross profit and actual.• Built an Excel based tool capable of calculating product cost estimates within 0.01% of company cost estimating tool and scaled it to calculate estimates for hundreds of sizes simultaneously, facilitating the previously impossible construction of massive cost data sets. Compiled millions of old and new cost data points for domestically and internationally built core product, enabling the use of data driven insights to help solve various business problems.• Rewrote process by which estimating team partners with global sourcing team to obtain supplier pricing on custom product and componentry. Outlined workflows for requests for quotes (RFQs) and created an MS Teams-based “RFQ Hub”, complete with methodologies for initiating and tracking requests, product abbreviation standards, and a labeling system to enhance search ability of various product features and modification types.• Developed early to late stage cost estimates for highly complex custom product and new product introductions: built cost estimates for over a dozen core products and redesigns, including the Savvy smart mirror, an Amazon Alexa-controlled lighted mirror, and multiple iterations of Safeology brand commercial UVC disinfecting tower, UVC air purifiers, and UVC upper air fixtures.• For large sales of custom product (>$250K), conducts detailed analyses upon request. Traces evolution of product cost and design requirements over sales cycle, and drives real-time decision making by spot-lighting cost overages and margin deficits.

Greater Seattle Area

• Managed special project life cycle from inception to billing. Owned cross-functional activities in project management, project coordination, account management, estimating, purchasing, production, installation, and accounts receivable.• Established business with key clientele such as REI, and increased revenue by exceeding performance expectations. From 2015 to 2016, grew REI annual project expenditure by over 250%, from $40K-$145K.• Broadened range of organizational responsibilities during tumultuous change of ownership. Drew on banking experience to negotiate unprecedented 90% down payment on $100K project, to alleviate cash flow constraint, and effectively prevented layoff of 2 production FTE.• Developed relationships with critical centers of influence at Weaver Architects and Turner Construction, through which high profile and repeat business was obtained from clients such as Palantir Technologies.• Introduced cost estimating methodologies where structure had been lacking, enabling greater control over margin and price points, and improving RFP (request for proposal) to bid timelines.

Seattle, Wa

• Applied small business banking skillset and intimate knowledge of small business operations and finance to a broad downtown Seattle customer base.• Member of high performing team that consistently earned awards and recognition for production and operational prowess.• Diplomatically navigated corporate hierarchy, and cultivated relationships with internal partners and resources to ensure requests for help were met with urgency.• Deeply expanded professional network by acting as bank representative for local chamber of commerce and earned invitation to networking group membership for business owners and entrepreneurs.

Greater Seattle Area

• Obtained specialization in small business banking, including methods to assess the financial needs of businesses, and expertise in offering banking and finance advice to small business sector.• Honed banking and financial services skill set by working with small business clients. Focused on streamlining cash flow, utilizing the bank’s available tools, products, and resources to save the client time and money.

Bellevue, Wa

• Effectively utilized highly organized and efficient sales pitch, combined with high phone call volume (120+ prospects per day) to meet or exceed monthly sales goals.• Strategized and executed pre-sale lead generation to identify prospects to whom sales efforts would be directed.

Akron, Oh

• Through tenacious execution of cold calls on warm leads, grew and managed client base from nothing. Fostered relationships by proving interest in mutually beneficial brokerage transactions.• Sourced virgin raw materials (plastic pellets) and recycled materials (plastic regrind) from manufacturers with inventory surpluses, and collected brokerage fees for the service of creating competitively priced alternative sources of materials for manufacturers with demand.