Working as part of the HP large format printing, Customer Experience & Design team.Leading the experience design, its development & the implementation of assigned programs. Working with different technologies (textiles digital printing dye sublimation, latex and DesignJet) and different markets.Main responsibilities:- Organize and lead research initiatives along the programs to discover insights, iterate prototypes and validate final products.- Design the product experience intent based on users’ key needs- Build end-to-end journeys to unlock potential opportunities and pains to address- Collaborate with the marketing team defining the business opportunity based on user research and competitor’s research- Collaborate with different design teams (Industrial Design, UI and Vx) to develop designs and prototypes according to the different stages of the programs- Collaborate and follow up with different cross-functional teams to ensure the new functionalities deliver the experiences as designed

Assistant Professor of the course Product Innovation and Prototyping of the Design for Innovation Strategies postgraduate.Theoretical-practical course covering the product innovation process and the prototyping stages.

Working inhouse for the HP large format printing business unit. Focussed on the digital printing dye sublimation textile market, part of the Customer Experience and Design Team.

Responsibilities:- Lead teams to develop innovation and product design projects.- Deal with client’s assigned teams.- Attend client’s meetings.- Build commercial proposals.- Discover and structure new scenarios of innovation.- User research and insight discovery.- Conceptualization and design of products.- Lead co-creation sessions with the client and/or different actors of the value chain.- Give workshops and design thinking sessions.

Responsibilities:- Discover and structure new scenarios of innovation.- User research and insight discovery.- Conceptualization and design of products.- Participate in co-creation sessions with the client and/or different actors of the value chain.- Give workshops and design thinking sessions. - Attend client’s meetings.

Conceptualization and design of products for different clients in various sectors, as well development of self-initiated products in different categories. Among the most relevant clients: Punkt. Global Language Project and Demano. Responsibilities:- Research and Ethnography- Creative developments of concepts and ideas for clients and self developed products- Creative strategies development- 2d and 3d sketching and modelling- Prototypes, mock-ups and sample manufacturing- Graphic presentations and graphic design- Suppliers' management

I had been commissioned by Punkt to: design an extension socket that people could expose. Through ethnographic research (+100 users) and interviews some insights were discovered. The way the current extension socket is used and placed creates a mess of cables, accumulates dust but most importantly, the interaction with the object is unpleasant. Depending on where it is placed, the user has to cradle or assume uncomfortable positions to reach it.The ES 01 invites the user to place it in more accessible places changing completely the interaction with the product besides helping with the cable management.

Led by the positive impact of my degree Project and after being asked by TransMlilenio to implement it in a bigger scale, I founded Tactil Design.My objective through Tactil was to use the industrial design as a tool to generate positive social impact. This way to design and develop products that could be reachable for people with limited means creating positive impacts in their lives. “Touchable and reachable” objects.Responsibilities:- Research, ethnography and insight discovering.- Creative developments of concepts and ideas for clients and self developed products.- 2D and 3D sketching and modelling.- Direct contact with the clients: understanding and build the brief. Strategy development.- Suppliers´ management according to each project and stage of development.- Management of the in-house production (carpentry and rotational moulding).- Graphic presentations and graphic design.