Gianna O'Keefe Email & Phone Number

Yreka, California, Us

Responsible for developing and executing comprehensive marketing strategies to drive business growth and brand awareness within the water treatment and aquatic markets. Oversee all aspects of marketing, including market research, product development, advertising, public relations, and digital campaigns. Collaborate closely with cross-functional teams to ensure alignment with overall business objectives and targets. Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for innovation and market differentiation. Also play a pivotal role in managing budgets, evaluating campaign performance, and refining marketing tactics to maximize ROI. I'm happy to serve as primary advocate for the Ozotech brand and its products/services both internally and externally.

Kelowna, Bc, Ca

As a Growth Marketing Manager for Campion Marine, drove the expansion and success of the company through strategic marketing initiatives. My primary focus was on identifying and executing innovative strategies to increase customer acquisition, retention, and revenue. Leveraged data-driven insights to optimize marketing campaigns across various channels, including digital, social media, email, and partnerships. Collaborated closely with cross-functional teams, developed and implemented scalable growth tactics, continually testing and iterating to maximize results. Spearheaded efforts to enhance brand visibility, engagement, and conversion rates, ultimately fueling the company's overall growth trajectory.

Responsible for development and implementation of all marketing and public relations strategies for the Zoo. Roles included all graphic design including logo, advertising, signage, and collateral development, maintaining the Zoo’s website and social media campaigns, serving as Zoo spokesperson, preparing and coordinating all press materials, coordinating and developing all collateral marketing materials, developing and executing all advertising strategies, social media management, and special event coordination.

Developed and led all marketing and public relations strategies for Ruud Direct™, LEDway® Streetlights and e-conolight® brands for increased brand awareness and consistent sales growth. Roles included driving lead generation, media relations, managing trade show logistics, copywriting for print, Web and digital media, creation and implementation of launch strategies and managing e-marketing/social media efforts.

Fort Mill, South Carolina, Us

Managed the entire floor care portfolio ($200M) to ensure strategic business goals were met and financial health was maintained. Roles included product line reviews, SKU management, new product introductions, creating sales tools, pricing strategies and identifying margin enhancement opportunities.

Fort Mill, South Carolina, Us

Managed the development, production and implementation of all collateral materials for all businesses in North America. Specific materials include product sales sheets, brochures, video, interactive and digital media, tradeshow materials, newsletters, advertising, and program implementation for internal and external customers.

Worked to fulfill all marketing and public relations goals and objectives set by the President and Director of Marketing by leading strategic internal and external communication strategies. Roles included creating and administering an ongoing media relations plan, working with senior management and other internal customers to write and manage PR projects, and coordinated various e-business tools such as opt-in e-mail campaigns and e-newsletters.

Arlington, Tx, Us

Managed all marketing and public relations efforts for clients of Bowling Inc. Key responsibilities included developing and implementing a strategic PR and communication plan based on clientʼs organizational goals, creating and coordinating all advertising and media relations efforts, production of television segments, community relations activities, script and speech writing, special events coordination, and maintaining web-based communication.

Overall responsibility for marketing, public and community relations for several minor league hockey teams. Key responsibilities included developing and implementing community programs benefiting area non-profit groups, planning, coordinating, and publicizing team events, media relations, preparing sponsorship proposals, graphic design, and production of numerous publications. Worked with the following teams: Madison Monsters, Madison, WI, Bakersfield Condors, Bakersfield, CA & Portland Pirates, Portland, ME.