Spearhead end-to-end operations of research, marketing, and media strategic ideation, crafting and advocating strategies for governmental entities, public sector units, and businesses of all sizes as agency leader, whilst supervising Leonards' activities. Foster collaboration with diverse disciplines, such as creative, media, and data teams for the delivery of impactful integrated solutions for complex strategies. Lead project progression through day-to-day activities of team, setting and maintaining high standards for quality keen emphasis. Develop client Key Performance Indicators (KPIs) in coordination with client services and business development teams. Conduct strategic analysis of client's customers, industry, and competitors. Identify opportunities and develop strategic solutions, presenting recommendations to clients. Apply strong financial acumen to build business cases and understand key metrics across marketing funnel. Oversee Tenders, RFQs, pitches, bid, market research, and product development, as well as procurement of media essentials: TV, Outdoor, Radio, Print, Cinema, Digital 360, DSP, BVOD, CTV, and Programmatic.Awards & Accolades:• Achieved recognition with 2023 Mumbrella Tourism Marketing shortlist for Best Use of Data through 'Come Visit!' (Barrington Coast) campaign, highlighting data-driven strategies.• Received 2022 Gold trophy in NSW Tourism Awards for Local Government Contribution to Tourism.• Acclaimed with 2022 Gold honor in NSW Tourism Awards for Excellence in Tourism Marketing and Campaigns.• Got nominated as finalist for 'Blaze Your Own Trail' initiative at 2022 Mumbrella Tourism Marketing Awards for Breakthrough Destination, underscoring agency's innovative approach.• Earned 2021 NSW Tourism Awards Silver accolade for Excellence in Tourism Marketing and Campaigns.• Accomplished 2023 Mumbrella Tourism Marketing award for Breakthrough Destination with 'It’s An Altitude Thing' (TSM) initiative, showcasing strategic prowess.

Headed multifaceted marketing department, specialising in agile branding, impactful digital storytelling, and results-focused demand generation in highly dynamic marketing landscape. Successfully linked diverse target audiences to appropriate ventures at right moment, streamlining operations in comprehensive environment and yielding higher creative outputs.Key Accomplishments:• Pioneered innovation engine and led high-performance team at Lakeba, initiating and nurturing over 13 ventures, all conceived.• Drove innovation in emerging technologies by developing and commercialising emerging technologies, such as blockchain, IoT, AI, cryptocurrency gateways, fintech, and digital banking.• Managed high-impact team of marketers proficient in digital marketing, strategic planning, lead generation, performance management, and marketing automation for Lakeba's ventures, ensuring rapidly evolving platform.

Governed development and implementation of highly targeted marketing and channel strategies within professional market for Thomson Reuters Tax and Accounting business, while drove measurable results. Directed Professional Marketing team for ANZ, overseeing team of three direct reports and portfolio of over seven innovative solution products and software, including Checkpoint, Cleardocs, Soft Assist, and more. Formulated and implemented dynamic digital marketing strategy, orchestrating multiple campaigns to bolster sales. Employed suite of digital marketing tactics, such as SEO, SEM, multimedia channels, and digital media to optimise outreach and engagement.Key Accomplishments:• Achieved significant results by driving demand and leading generation initiatives, ensuring alignment with core business objectives, revenue targets, and overarching growth goals.• Orchestrated double increase in Marketing Qualified Leads (MQLs) and achieved remarkable 30% uptick in Sales Qualified Leads (SQLs) within limited timeframe.• Spearheaded tactical campaigns resulting in noteworthy +500 unique acquisition of white leads, coupled with 95% retention rate of existing database list.• Led delivery of high-impact eCommerce strategy, contributing to substantial 25% growth in e-Store traffic through successful execution of e-Store campaigns.• Boosted sales by 45% by managing 10+ campaigns, including WTB, CMFF, eStore, Company Assistant, and Checkpoint 2.0.• Steered key industry events such as CAANZ, IPA, and FPA, directly driving sales on-site and generating new leads.• Facilitated brainstorming sessions to ideate innovative solutions, providing competitive service advantage for team.

Governed creation and implementation of robust digital marketing strategies for global leader in online legal, government, business, and high-tech information sources. Led corporate, e-Store, and brand digital strategy by leading digital strategy for LexisNexis expansion in APAC region, facilitating brand growth and market presence. Took charge of agency relationships for creative, media, and digital aspects, contributing to brand's repositioning in B2B2B2C market. Delivered oversight to online and digital marketing programs for e-Stores, corporate sites, and microsites. Collaborated with digital global team and Head of Marketing across USA, EMEA, and APAC. Managed online platforms and ad network monetization, including e-Stores, corporate websites, microsites, and ad network monetisation (IAB), ensuring maximum impact. Instituted and executed sales-focused digital marketing strategies to support sales through multiple campaigns, enhancing brand visibility. Established and met key performance indicators for SEO, SEM, multimedia channels, display, and social media networks. Formulated and steered global digital marketing model based in Manila, Philippines, streamlining operations and achieving efficiency.Key Accomplishments:• Oversaw team for digital strategy, planning, and implementation, fostering collaboration and achieving results.• Attained 80% YOY growth in e-Sales by implementing new media and marketing techniques across Pacific region.• Revamped all digital assets, advertising components, and web governance processes, enhancing online presence.• Improved e-Stores traffic acquisition and sales: Developed and executed an eCommerce strategy to enhance e-Stores' traffic.• Designed and developed average of 10 sites per month, each equipped with lead generation forms, facilitating lead acquisition.• Enhanced online customer experience by initiating projects and initiatives with keen focus on CX, UX, customer support, and pre-A/B testing management.

Strategised and executed all digital media strategies for Woolworths Supermarket & e-Shop to achieve substantial results. Provided strategic direction for online media strategies to surpass client objectives. Piloted creation and execution of strategies to exceed client expectations in partnering with cross-functional teams. Assessed and presented insightful data by translating and providing valuable perspectives. Ensured departmental administration requirements fulfilment and managed all aspects of departmental administration, including media plans, timekeeping systems, estimates, invoicing, forecasts, and billings, ensuring accuracy and compliance.Key Accomplishments:• Retained Woolworths Media Account; championed significant milestone by retaining Woolworths Media Account for Carat Sydney in 2014, testament to effectiveness of strategies and campaigns implemented.• Conceptualized and implemented high-impact digital-media marketing campaigns for multi-million-dollar key account.• Implemented 360-degree integrated digital media strategy, encompassing Display, Mobile, Video, Catch up & Smart TV, e-commerce, Affiliate, Social Media Networks, SEO, and SEM.• Enhanced online media planning and buying processes continuously to increase efficiency and effectiveness.• Actively participated in daily client and organizational meetings, ensuring effective communication and alignment.• Provided mentorship to media team members and negotiated with publishers to optimize campaign outcomes.• Successfully oversaw simultaneous execution of 3-6 campaigns per month, inclusive of high-profile campaigns like Jamie Oliver, Value, Shop Online, Cheap-Cheap, and WW Supermarket.• Oversaw performance of team comprising five staff members and partner agencies, including Columbus, Amnet, iProspect), creative agencies (Droga5, Leo Burnett), and partners (Fremantle Media/Spring), ensuring cohesive and efficient operations.

Digital Strategy Planner (Engage & respond) | Australian Radio Network, Publisher – Sydney/Melbourne, Australia.• Accomplished optimum profitability and boosted overall ratings, while creating innovative and on-brief visions, meeting online and offline communication objectives of client.• Steered end-to-end re-branding of 11 “B2C” site as well as ARN “B2B” site.

Senior Digital Account Manager – Contract | Publicis, Advertising agency. Paris, France.• Managed all aspects of launching "Edenwin" global website, ensuring smooth and successful deployment.

Digital marketing manager EMEA – Contract | Transitions Optical, Advertiser – Paris, France.• Orchestrated management of 19 B2C and B2B websites across 14 languages, streamlining online presence for maximum impact.

Digital Planner | Ikon communications, Media Agency – Sydney, Australia• Successfully fine-tuned campaign budget allocation to achieve highest return on investment (ROI), resulting in improved campaign effectiveness and cost-efficiency.

- Radio FG- Paris Premiere- M6- JC Decaux- Partizan Midi Minuit Production- TF1- Les Bains Douches (David Guetta D/A)- Canal +- Fashion Tv- ...