Greg Mooney work email
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Greg Mooney personal email
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I am an award winning digital marketer with close to two decades of experience in content creation and strategy. My super strength is creating effective thought leadership content that boosts SEO, drives demand generation, and increases domain authority quickly. I've created and managed a wide range of highly successful marketing campaigns across several industries including Data Security, Insurance, Information Technology, and Healthcare. I'm a master of my craft, a lifelong learner of the arts, and a gifted teacher who leads by example. I excel at sales enablement, product marketing, digital design, interactive media, blogging, and media production.
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Sales And Marketing ManagerPolkadogBoston, Ma, Us
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Freelance Writer And Digital Marketing StrategistSelf-Employed May 2021 - PresentCollaborates with marketing teams to define and implement go-to-market strategies within the cyber security, finance, and healthcare industries. -Lead all initiatives pertaining to integrations and campaigns within Salesforce Marketing Cloud, Marketo, and Adobe Cloud. -Connects businesses to influencers to help establish engagement and amplify messaging with target demographics.-Produces content that resonates with prospective buyers and that is optimized for SEO strategy leading to new opportunities. -Project manages editorial calendar on a quarterly basis using themes and the current news cycle to plan and produce engaging infographics, webinars, datasheets, video, etc.
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Content Marketing StrategistBerkley Accident And Health (A Berkley Company) Oct 2023 - Dec 2024Hamilton, New Jersey, UsReimagined and implemented new content campaigns and go-to-market strategy for Berkley Accident & Health's Specialty Accident insurance products.-Built and refined detailed buyer personas to guide messaging and go-to-market strategies.-Planned and executed product launches, driving buzz and demand generation around new Specialty Accident products.-Developed and promoted several successful webinars, eBooks, reports, brochures, email campaigns. and sales enablement material for our internal Sales team and channel partners. -
Senior Content Strategist & Brand AmbassadorProgress May 2019 - Apr 2021Burlington, Massachusetts, UsProduced high quality thought leadership content and implemented a successful influencer marketing program. -Optimized the marketing funnel, including email, for all IT and Security products resulting in over $5 million in new revenue.-Represented Progress at numerous conferences and presented on the impacts of data security and compliance laws.-Host and creator of Defrag This, an award-winning blog and podcast. -
Senior Content & Product Marketing ManagerIpswitch, Inc. Oct 2015 - May 2019Burlington, Ma, UsLead and developed vital activities for PR, product, and content creation: acting as the outside-in Voice of Customer / Voice of Market; product commercialization; and sales enablement.-Exponentially accelerated conversions to opportunities year over year, and increased website traffic from 10,000 to greater than 1 million visits per year. -Established a new messaging framework based on customer data, value propositions, buyer personas, and market insights.-Recruited and managed dozens of popular writers, making Ipswitch an authoritative source of thought leadership in the IT and cybersecurity space. -
Content & Product Marketing ManagerSmartbear Software Jan 2013 - Oct 2015Somerville, Ma, UsManaged content and social media accounts for API and testing products, including SEO and paid social media efforts.-Tripled social media engagement in one quarter, resulting in increased social media and referral traffic to SmartBear’s website.-Created new and engaging sales enablement materials, eBooks, datasheets, blog articles, product demos, and webinars.-Project managed several high tier releases for SmartBear’s test automation and SaaS products. -
Product Marketing ManagerSmartbear Software Feb 2013 - Feb 2014Somerville, Ma, UsProvided new and engaging sales enablement materials, SEO content, eBooks, datasheets, blog articles, product demos, and webinars for API and software testing products. Created content pricing and licensing that resulted in a 10-fold increase in opportunities and sales pipeline.
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Network And Systems EngineerOmnilala, Inc. Oct 2011 - Feb 2013Focused on maximizing IT efficiency and developing embedded Linux products.
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System AdministrationCbt Architects Jun 2011 - Feb 2013Boston, Ma, UsPrepared technical documentation and other learning materials for users, which resulted in a 50% decrease of Help Desk tickets. Provided technical support and system administration for entire company, consisting of 150+ users. Maintained records for data storage and resolved any inquiries relating to applications, software upgrades and installations, office equipment, network connectivity, user permissions, and software licensing. Automated IT operations by developing PowerShell scripts for sysadmin purposes. -
It Operations And TestingCue, Inc. Nov 2008 - Feb 2011Woburn, Ma, UsSingle-handedly developed and implemented business operations for all procedures relating to QA/Testing and product development. Managed a lean manufacturing and testing facility for audio electronics that consistently met ETL compliance.Developed and maintained databases for CRM, sales, inventory, and manufacturing.Provided technical support and answered product questions for customers and vendors.Analyzed company royalties and assets on a quarterly basis to create detailed reports on ROI and company growth. -
Product Marketing AssistantFirst Act Inc. Jan 2007 - Nov 2008Developed audio and video content for a range of products sold in global retail outlets.Showcased prototypes and demoed products to retail buyers, such as Target and Walmart. Compiled extensive market research that established the minimal viable product requirements for the company's first green initiative, bamboo instruments.Collaborated with Product Managers to establish and improve the development and quality processes of company products.
Greg Mooney Skills
Greg Mooney Education Details
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The New England Institute Of ArtAudio And Media Technology
Frequently Asked Questions about Greg Mooney
What company does Greg Mooney work for?
Greg Mooney works for Polkadog
What is Greg Mooney's role at the current company?
Greg Mooney's current role is Sales and Marketing Manager.
What is Greg Mooney's email address?
Greg Mooney's email address is gm****@****ess.com
What is Greg Mooney's direct phone number?
Greg Mooney's direct phone number is +178167*****
What schools did Greg Mooney attend?
Greg Mooney attended The New England Institute Of Art.
What are some of Greg Mooney's interests?
Greg Mooney has interest in Economic Empowerment, Environment, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Greg Mooney known for?
Greg Mooney has skills like Management, Content Strategy, Content Management, Blogging, Social Media, Lead Generation, Information Technology, Testing, Social Media Marketing, Software As A Service.
Who are Greg Mooney's colleagues?
Greg Mooney's colleagues are Patrick Lima, Ashley Aylmer, Lily Dandrow, Yoselin Lòpez, Charlie Harper, Brian Halligan, Lucas Gravely.
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