Greg Mooney Email & Phone Number

Boston, Ma, Us

Collaborates with marketing teams to define and implement go-to-market strategies within the cyber security, finance, and healthcare industries. -Lead all initiatives pertaining to integrations and campaigns within Salesforce Marketing Cloud, Marketo, and Adobe Cloud. -Connects businesses to influencers to help establish engagement and amplify messaging with target demographics.-Produces content that resonates with prospective buyers and that is optimized for SEO strategy leading to new opportunities. -Project manages editorial calendar on a quarterly basis using themes and the current news cycle to plan and produce engaging infographics, webinars, datasheets, video, etc.

Hamilton, New Jersey, Us

Reimagined and implemented new content campaigns and go-to-market strategy for Berkley Accident & Health's Specialty Accident insurance products.-Built and refined detailed buyer personas to guide messaging and go-to-market strategies.-Planned and executed product launches, driving buzz and demand generation around new Specialty Accident products.-Developed and promoted several successful webinars, eBooks, reports, brochures, email campaigns. and sales enablement material for our internal Sales team and channel partners.

Burlington, Massachusetts, Us

Produced high quality thought leadership content and implemented a successful influencer marketing program. -Optimized the marketing funnel, including email, for all IT and Security products resulting in over $5 million in new revenue.-Represented Progress at numerous conferences and presented on the impacts of data security and compliance laws.-Host and creator of Defrag This, an award-winning blog and podcast.

Burlington, Ma, Us

Lead and developed vital activities for PR, product, and content creation: acting as the outside-in Voice of Customer / Voice of Market; product commercialization; and sales enablement.-Exponentially accelerated conversions to opportunities year over year, and increased website traffic from 10,000 to greater than 1 million visits per year. -Established a new messaging framework based on customer data, value propositions, buyer personas, and market insights.-Recruited and managed dozens of popular writers, making Ipswitch an authoritative source of thought leadership in the IT and cybersecurity space.

Somerville, Ma, Us

Managed content and social media accounts for API and testing products, including SEO and paid social media efforts.-Tripled social media engagement in one quarter, resulting in increased social media and referral traffic to SmartBear’s website.-Created new and engaging sales enablement materials, eBooks, datasheets, blog articles, product demos, and webinars.-Project managed several high tier releases for SmartBear’s test automation and SaaS products.

Somerville, Ma, Us

Provided new and engaging sales enablement materials, SEO content, eBooks, datasheets, blog articles, product demos, and webinars for API and software testing products. Created content pricing and licensing that resulted in a 10-fold increase in opportunities and sales pipeline.

Focused on maximizing IT efficiency and developing embedded Linux products.

Boston, Ma, Us

Prepared technical documentation and other learning materials for users, which resulted in a 50% decrease of Help Desk tickets. Provided technical support and system administration for entire company, consisting of 150+ users. Maintained records for data storage and resolved any inquiries relating to applications, software upgrades and installations, office equipment, network connectivity, user permissions, and software licensing. Automated IT operations by developing PowerShell scripts for sysadmin purposes.

Woburn, Ma, Us

Single-handedly developed and implemented business operations for all procedures relating to QA/Testing and product development. Managed a lean manufacturing and testing facility for audio electronics that consistently met ETL compliance.Developed and maintained databases for CRM, sales, inventory, and manufacturing.Provided technical support and answered product questions for customers and vendors.Analyzed company royalties and assets on a quarterly basis to create detailed reports on ROI and company growth.

Developed audio and video content for a range of products sold in global retail outlets.Showcased prototypes and demoed products to retail buyers, such as Target and Walmart. Compiled extensive market research that established the minimal viable product requirements for the company's first green initiative, bamboo instruments.Collaborated with Product Managers to establish and improve the development and quality processes of company products.