Our business landscape basically consists of online communities of people with like-minded interests and desires, empowered by digital access to interact with each other in their own way, on their own time, and on their own terms. For many of our prospective customers, it is in these communities where their buying journey begins. Tapping into available resources through digital and social media channels, they seek answers to their questions. As our prospects navigate their buying journey, they obtain information during each phase that influences their decisions and guides them in the direction towards a potential solution. What solutions, and more importantly “Whose” solutions, are they finding? For an organization to optimize digital marketing, you need to identify and fully document your customer's value journey, i.e., how people go from complete strangers to becoming customers, and eventually raving fans of your business. By building your digital marketing strategy based on a Customer Journey framework, you can engineer your marketing in such a way that moves prospects and customers deliberately and predictably through each phase. No more guessing or wondering how you can generate leads and drive demand for your business. If you are interested in attracting exactly the right people to your business and generating more new customers from scratch, let's talk. You will learn about a framework for growth, an overarching strategy, built on a foundation of digital marketing fundamentals that will optimize all of the digital channels & tactics you are already using or plan to use. With a background that includes years of sales experience in the IT industry, plus 9 years in Digital Marketing, I am uniquely positioned to integrate sales and marketing alignment with an efficient and productive process for growth that puts you on a path to accelerate sales. When finished you will have a foundational strategy that will inform all of your digital marketing activities.Here's what to expect: 1) Better business outcomes with increased customer lifetime value and improved ROI on marketing spend.2) Build a legitimate Competitive Advantage and stronger customer relationships. 3) Enhance the tactics you are already using and avoid wasting resources on ineffective channels. gmorton@ecentricdigital.com
Listed skills include Cloud Computing, Solution Selling, Professional Services, Managed Services, and 46 others.