BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on

Advisory Council member for GW School of Business Digital Marketing program.https://zs.business.gwu.edu/gina-pryor.html

Digital Marketing SME• Lead comprehensive digital marketing acquisition strategy.• Develop and execute full funnel paid media programs to drive awareness, inbound website traffic and capture leads and conversions• Provide thought leadership on paid media trends, best practices, and deliver innovative solutions to drive leads, conversions and revenue and promote the brand.• Develop new and creative growth strategies and plan, execute, and measure experiments and conversion tests and leverage multi-touch attribution models• Interpret data and share learning to guide in the optimization of paid media plans and ensure insights are successfully integrated into future digital media plans• Directly recommend, manage & execute paid social placements via appropriate mix of channelswith a test and learn approach.• Develop, execute and manage affiliate programs including identifying reaching out to, and activating potential partnersTurned company performance around by introducing new digital tactics to resonate with targeted consumers, increasing revenue through Digital Channels: SEM - +188% YoY Display - +547% YoY Social - +404% YoYIntroduction of Affiliate Marketing in 2020

o Execute digital marketing programs based on marketing, campaign planning, partnership and sales goals to achieve KPIs.o Manage the creation and delivery of all assets to support marketing & merchandising campaigns.o Manage the breath of digital marketing channels within campaign planning including display, email, social, paid search, CRM.o Inputs in to marketing strategy, leveraging insights and Amazon best practices. o Partner with Amazon media group & to plan and execute digital advertising plans based on aligned JBP plans and strategy acting as key point of contact.o Partner with Amazon Marketing team to manage and execute marketing calendar.o Partner with Amazon media to set KPIs and data delivery within planning to align on measurement and optimization scheduling. o Manage marketing budget to promote prioritized products on Amazono Partner with account manager to manage day-to-day communications, operations and planning with Amazon account lead, retail, marketing teams.o Partner with customer team to understand account strategies and align digital marketing to drive cohesive marketing plans focused to hit aligned to business goalso Coordinate activities that are required to accurately execute product launches & marketing efforts e.g.(category placements, co-op marketing programs)o Partner with retail team and trade marketing to build personalized digital experiences for consumers aligned to growth goals.o Executes against Global Sales and Marketing corporate goals and priorities. o Delivers consistency to marketing communications goals. Identify opportunities that optimizes Amazon customer base more effectively.o Partners with internal marketing SME groups to support execution of strategic plans jointly identified with the reseller including merchandising display, category management, media and alliances.o Ensures provision of data to Analytics team for effectiveness measurement

• Seize evolving opportunities to drive awareness, reach and engagement with the targeted segments through digital channels.• Design, plan and execute email campaigns that enable engagement, sales and growth• Partner with web analytics and IT to improve reporting capabilities and analytics in order to maximize efficacy of all digital channels• Lead the (A/B and multivariate) testing methodology, design and execution by providing project direction and prioritization within the Digital Marketing, Analytics and Product teams• Support budgeting process for specific campaigns in area of responsibility, and track expenses against campaign budgets and create detailed forecasts for assigned campaigns• Monitor competitor and industry trends in order to predict and measure the impact to online campaigns• Ensures all digital marketing programs are executed per legal and regulatory guidelines and monitors brand infringement

Build and deploy digital strategy, including objectives, execution administration, and metrics.• Efficiently manage a 7 figure marketing budget.• Manage all external vendor/agency relationships.• Leveraging available consumer insights for segmented and personalized outreach.• Oversee and Manage the ecommerce website from content to functionality.• Owning the effectiveness of the campaigns from concept brief to KPI results including all creative design.• Collaborate with various functions, such as Product Management, Sales, Customer Service and Marketing Communications to acquire new customers and maximize the lifetime value of existing customers.• Manage the internal media budget, external agencies, and third party vendors to extract the maximum return from all campaigns.• Work closely with cross-functional departments to aid the governance of a stable digital commerce infrastructure.• Focus on performance marketing – SEM, Display, Affiliate, Display Prospecting, Retargeting and Email. With experience in Over-arching Strategy, Messaging, Product launches, Customer success programs, Integrated campaigns, Lead scoring, Channel marketing, Customer marketing, Lead nurture, and Social Media.

Green Zebra Marketing's mission is simple, to help companies improve their online presence and brand awareness, through strategic digital marketing.Consulting Services for:SEOPPCEmailSocial Media StrategyWeb DesignContent MarketingLeverage my passion for search marketing to help improve your business online!www.greenzebra-marketing.com (custom self built site)

Responsible for planning, optimizing, implementing and analyzing natural and paid search engine marketing activities; aligning top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. - Develop and maximize the sales funnel process from audience to acquisition to grow revenue.- Execute integrated marketing plans to build brand awareness and acquire new customers using digital marketing.- Help drive overall Content Marketing strategy for Lead Gen Programs.- Influence Social Media Marketing Strategies to help generate ROI through all channels.- Measure, test and optimize acquisition campaigns to drive new revenue, ensure acceptable ROI, conversion and lifetime value metrics.www.ironmountain.com

Client: Procter and Gamble (managing multiple brands)

• Solely manage the Global Web Search Marketing (SEO) project – involving 18 separate product groups - encompassing over 3000 pages on the MathWorks website.

Clients: GE, Workscape, Philips Healthcare and Beth Israel Deaconess Medical Center