Gustavo Muñoz Email & Phone Number

Área Metropolitana De Ciudad De México

Plan, develop and consolidate routers, extenders, access points, powerbanks, accessories and cell phones sales in the Retail and E-Commerce segments through the restructuring of the sales area and the definition of the support areas such as logistics, accounts receivable and technical service; in addition to the opening of new direct accounts to establish ourselves solidly in the market.• 2016 fourth quarter (US$500K) and 2017 total year (US$3M) quota accomplishment of more than 100%. The changes executed allowed me to have total growth in 2017 of 156% in units and 214% in amount versus 2016, and I even increased the Average Selling Price (ASP) from US$25.00 to US$38.00• 2018 quota accomplishment at 122% (US$5M) including the new mobile phones business with the Neffos brand and in 2019 the quota accomplishment was 115% (US$6M). In 2020 we closed the mobile phones business due to owner’s decision and the quota was set at US$5M without phones. At the end of the year my achievement was 118% (US$5.9M) despite the pandemic. The real growth in 2020 without phones was 119% (US$5.9M vs. US$2.7M). E-Comm growth was the most important segment.• The growth in 2021 was 88% (US$11.1M vs. US$5.9M) both segments (Retail & E-Comm) increased more than 50%, while in 2022 we faced problems due to shortages that prevented us from maintaining the trend.• The Inside Share of the three main customers in our category (Best Buy, Office Depot and RadioShack) at the end of 2019 was 60% vs 5% at the beginning of 2017. During 2020 we grew to 75% with these 3 main customers. Without Best Buy, we grew other customers, we opened new ones and our Inside Share with the main customers went to 80%/85% depending on each case.• Successfully launched the direct business with Office Depot, RadioShack, Sears, Sanborns, Sodimac, Costco, Sam’s Club, Chedraui, Amazon, and Mercado Libre; in addition to streamlining and improving business with Liverpool and Coppel, which represent 85% of total revenue.

Plan, develop and consolidate computers, tablets and cell phones sales in the Retail, Wholesale Channel and Online Stores segments through the restructuring of the area, in addition to the opening of direct accounts to establish ourselves solidly in the market.• 2014 Second Half Quota accomplishment of 80% (over US$20M) in spite of the company restructuring. 2015 1H was a transition period where we adjust our business model, we restarted on 2H recovering store spots and confidence from our customers. 2016 1H quota is 45K units and I had an accomplishment of 100% that represented 279% vs same period last year. Or 115% growth vs complete last year.• 2016 1H Retail Market Share = 7% vs 2% at the beginning of the year.• Penetrated and successfully launched the direct business relationship with Best Buy, Palacio de Hierro, Wal-Mart , Bodega Aurrera, Elektra, Office Max, CVA, WM.com, Amazon and resume the business with Telmex, Sam's Club and Coppel who all of them represent 70% of the total revenue • Renegotiated the commercial conditions with all the Retail customers improving directly 2% the profitability for our company at the beginning of 2015• Restructure the commercial area through the recruitment of staff with experience in the different market segments and improving the way of working within the company

Develop and increase sales of technology´s products in the retail market through the restructuring of the area, the opening of new national accounts as well as regional, and negotiation with the different manufacturers that are handled within the company.• Establish new ways of working within the area looking for the way our company could be adapted to the retail market, specifically restructure the working relationship with Office Depot, Best Buy, Promologistics, CompuDabo and Lumen adapting internal processes to better care of those customers, and on the other hand, I improved the business relationship with regional customers such as Ofix, Photo Contino, Bodesa, Cimaco and Chapur. All those actions allowed me to secure 80% of the 2013 total revenue of my area• Generate contact and negotiations with new customers such as Liverpool, WalMart.com, Coppel, Soriana, Mueblería Elizondo, Mavi de Occidente and Mi PC whom represent 20% of the total revenue in 2013• 2013 first half quota achievement of 98% (US$8M), achieving a positive outcome for the first time in 4 years within the company, then I finished at 90% (US$20M) at the end of the year• Negotiate with the major technology manufacturers to identify opportunities and strategies that will allow us to create a win-win relationship

Develop and consolidate the PC’s, tablets, printers, consumables, monitors, hard disks and peripherals sales in the Retail market through restructuring and control the actual customer lineup, as well as the new client openings that allow us to increase the brand market share. • Resume the commercial relation with Telmex and adequate our internal processes to have a better service level to this customer which allowed us to invoiced them US$9M in 2011• Generate contact and negotiations with new customers such as Sam’s, Liverpool, WalMart, Office Depot or Bodega Aurrera whom represent more than 50% of the total Retail Market• 2011 Quota achievement (104%) exceeding more than US$90M and positioning the Retail Channel as the main conduit of the Samsung product offer to the end consumers• Successful launching of the Samsung Premium products such as Tablets, Ultrabooks and Color Multifunctional printers within the main Retail customers gaining 30% more of stores spots

Develop and implement sales of all the different kind of memory flash cards, USB’s and MP3’s within all segments of the IT market through the correct structure and control of the Authorized Distributors, besides new customer openings that allow us to increase the brand market share.• Redefine the relationship with current Distributors achieving greater control of their activities and improving communication with our Corporate that allowed 50% shorten the response time• Generate contact and negotiations with new wholesalers such as Intcomex, Ingram Micro, General Procurement, Pacific and PC Hardware that represented 40% of the total revenue of the company • Direct responsibility of the Authorized Distributors at the northern border of Mexico: Imaldi, Bluval, APC, plus the above mentioned customers with whom I started operations for the commercialization of our products that allowed to improve the relationship with the main customers of the Retail and Channel segments• 2010 Sales quota achievement (95%), the quota was US$20.8M, considering 2.32 million units at an average cost of US$9

Certificate, Ba

Certificate, Managers Development Program

Certificate, Strategic Planning

Certificate, High School