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Glenn Nelson is an accomplished entrepreneurial journalist who founded The Trail Posse to explore the intersection of race and the outdoors. He has decades of experience as a founder/co-founder of three digital companies, communications executive, inclusion and anti-racism leader, and national-award-winning writer, photographer and web publisher.Nelson recently led an inclusive, yearlong renaming and re-branding effort for Seattle Audubon to Birds Connect Seattle that garnered input from more than 1,000 stakeholders and was the subject of dozens of national and local media stories.A print journalist who branched into web publishing and still and video photography, Nelson has earned awards from the likes of Society of Environmental Journalists, Online Journalism Awards, Society of Professional Journalists, Associated Press Sports Editor, Audubon Photography Awards, and Bird Photographer of the Year. He has been profiled by NPR and has had a photo in an exhibit at The Smithsonian.After nearly two decades at The Seattle Times, Nelson became a founding executive at Rivals.com, co-founded Scout.com, founded and sold HoopGurlz to ESPN, and founded The Trail Posse, which has partnered with High Country News, the National Audubon Society, and the Mountaineers. He also was a senior executive at The Maven Coalition (now The Arena Group) where, among other things, he oversaw diversity, equity, and inclusion during the George Floyd killing.Nelson loves his family and dog, as well as the arts, movies, books, and travel. He has served on five boards and volunteered for several community task forces and committees. He also has been a keynote speaker, presenter, and panelist for more than two dozen different conferences, organizations and government entities, including:* National Wilderness Stewardship Alliance* Olympic National Park* Washington State Trails Coalition* University of Washington Alumni Association* American Society for Environmental History* Choose Your Adventure* Cultural Relevancy and Inclusion in Outdoor Organizations* Forterra Northwest* Grantmakers for Effective Organizations* Mountaineers* National Parks Conservation Association* National Park Service* New Horizons in Conservation* Organization of American Historians* Public Interest Environmental Law* Regional Trails Coalition* Refuge Outdoor Festival* Seattle Audubon* The Seattle Times* Wasatch Audubon* Washington Parks and Recreation Commission* Washington State Recreation and Conservation Office* Washington Trails Association* Wild and Scenic Film Festival
The Trail Posse
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Founder, Multimedia Journalist / Race & Equity / SpeakerThe Trail Posse 2012 - PresentSeattleAchieved national profile for exploring the intersection of race and the outdoors as a journalist, consultant, and advocate. Recently won second place for columns, Best of the West, and first place, columns, Society of Professional Journalists. Previously earned second place from the Society of Environmental Journalists for outstanding beat reporting, small market, for work on race, inclusion and environmental justice. Recent stories on the subject have been published by, among others, South Seattle Emerald, The New York Times, High Country News, Outside Magazine, YES! Magazine, The Seattle Times, Crosscut, The Hill, The Voice, and various blogs and print publications across the country. Delivered keynote address about diversity in the outdoors at the National Wilderness Workshop in Missoula, Mt. Delivered address about diversity in the outdoors at "Ampersand Live," produced by Forterra Northwest, in Seattle. Other presentations and panels for National Park Service, several environmental and outdoor organizations. Named "hiking superhero" by Washington Trails Association (2016). Two nominations for Courage Award by Crosscut.com (2016). Listed among "25 best and brightest in the outdoor industry" by Outdoor Retailer Daily (2017).Also delivered various media-related services, including digital and print photography, Web entrepreneurial development, Web entertainment development, social-media consultant and print sports columns. In addition to above, have produced for Crosscut, Seattle Weekly, Outdoor Photographer, Scout.com, Marriott International, Prospects Nation, Peach State Basketball, various local small businesses. Projects included web series development and script writing, and sports-related Web content and development.
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Community DirectorBirds Connect Seattle Mar 2022 - Dec 2023Seattle, Washington, United StatesThis is a senior-leadership position overseeing equity, diversity and inclusion and communications strategies to support creating a culture in which everyone at Birds Connect Seattle -- and bird conservation and conservation in general -- feels like they belong. I led the inclusive effort to rename and re-brand the organization from Seattle Audubon, an effort that generated dozens of media stories nationally and locally. -
Svp, Network & Editorial Development And DeiMaven Jun 2020 - Oct 2020Seattle, Washington, United StatesThe Maven Coalition is a world-class technology and business platform with more than 150 million users across brands such as Sport Illustrated, TheStreet, History, Biography, Indian Country Today, Backpacker, Yoga Journal and so many more. I help build our three verticals (SI, TheStreet, TBA); oversee editorial processes and standards; work, mentor, and consult with, and strategize about, the brands known as “Mavens,” and promote diversity and inclusion throughout the company. I managed a startup team sports network that hadn't existed a year earlier to revenue-positive status and traffic equal of SI.com in September. -
Vp, Maven NetworkMaven Dec 2019 - Jun 2020Seattle, WashingtonThe Maven Coalition is a world-class technology and business platform with more than 100 million users across brands such as Sport Illustrated, TheStreet, History, Biography, Indian Country Today, Backpacker, Yoga Journal and so many more. I work, mentor, and consult with, and strategize about, the brands known as “Mavens,” oversee corporate communications, and promote diversity and inclusion throughout the company. -
Race And Equity ColumnistCrosscut Apr 2018 - Sep 2020Seattle, WashingtonI regularly write columns about race and equity in the Pacific Northwest. Three of my columns were among the eight most-read opinion pieces at Crosscut in 2019. I won three first-place awards from the Society of Professional Journalists for this column in 2020.
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Contributing EditorHigh Country News Mar 2016 - May 2017Greater Seattle AreaIn partnership with High Country News, The Trail Posse regularly covers race, diversity and inclusion in the outdoors. In addition to producing written and photographic content, Trail Posse identifies and provides a platform for other voices and talents of color. -
Senior WriterEspn Feb 2008 - 2012Produced written, photographic and multimedia content, developed and managed staff, for ESPN HoopGurlz, a website I founded about girls' basketball. Continued focus on branding, user expansion and strategic partnerships. Focused use of social media as reporting, sourcing and branding tool. While with ESPN, the website won several awards from the Society of Professional Journalists, including first place for online sports and first place for specialized website. -
Founder/OwnerHoopgurlz.Com 2005 - 2012Greater Seattle AreaI founded this Web site about high-school girl's basketball, originally as a club-team site. It grew into the only national media organization covering the sport. I went independent with it, and shortly after we were a finalist for a prestigious Online Journalism Award, and were honored by the Society of Professional Journalists and Interactive Media Awards. I sold the site to ESPN. As part of the deal, I became an ESPN employee to operate the site and produce content.
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Editor-In-ChiefScout.Com 2001 - 2007SeattleI was co-founder and original editor-in-chief. As the only journalist at headquarters, I oversaw content, the recruiting and experts staff, production and presentation, as well as contributed to technical development and business decisions. We sold this business to Fox Interactive Media, a subsidiary of NewsCorp, in August, 2005. Helped launch and oversaw network, managed all experts staff (football recruiting, men’s basketball recruiting, women’s basketball recruiting, college basketball, NFL), conceived and executed brand-recognition campaign, conceived recruiting portal and several features, closed and implemented content agreements (Yahoo!, SI.com, FOXSports.com, Sportsline.com, AP, Getty Images, UGO), managed network communications and content policies, produced and edited 100,000 circulation Recruiting Guide, oversaw marketing and production staffs, liaison to Sports Publisher Association.
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Managing Editor / NbaRivals.Com 1999 - 2001Led first cross-departmental initiative, managing content, marketing, operations and advertising and resulting in over 250,000 new registered users, $330,000 in revenue and matching or exceeding like initiatives by key competitors; recruited and developed 34-publisher network; conducted journalism workshops at national publishers convention; helped launch Major League Baseball network; developed qualifying and editorial standards for incoming publishers network-wide; developed content, business and hiring strategies. -
Reporter / ColumnistThe Seattle Times 1981 - 1999National NBA columnist: Sunday and weekday columns, news, features and analysis on NBA. Also a regular contributor to Inside Stuff Magazine and Sports Illustrated for Kids. Reporter: Sonics/NBA beat writer, Seahawks/NFL beat writer, lead writer for Goodwill Games, lead writer for NCAA Final Four, lead writer for Summer Olympic Games. Coordinated Goodwill Games and NCAA men’s basketball coverage. Newsfeatures staff, assistant sports editor. Copy editor: Night sports desk, Sunday sports section editor.
Glenn Nelson Skills
Glenn Nelson Education Details
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American Gov'T/Minority Politics -
Journalism, Polical Science -
Resilience Journalism -
Beyond BootcampMultimedia Storytelling -
Nppa Multimedia Immersion -
Poynter InstituteOnline Storytelling -
Journalism And Political Science
Frequently Asked Questions about Glenn Nelson
What company does Glenn Nelson work for?
Glenn Nelson works for The Trail Posse
What is Glenn Nelson's role at the current company?
Glenn Nelson's current role is Founder/Co-Founder of Three Digital Media Companies | National Profile in Inclusion & Anti-racism Work | National-Award-Winning Writer, Photographer, Publisher | Corporate & Non-Profit Executive.
What is Glenn Nelson's email address?
Glenn Nelson's email address is gn****@****ast.net
What schools did Glenn Nelson attend?
Glenn Nelson attended Columbia University In The City Of New York, Seattle University, Craig Newmark Graduate School Of Journalism At Cuny, Beyond Bootcamp, Nppa Multimedia Immersion, Poynter Institute, Seattle University.
What are some of Glenn Nelson's interests?
Glenn Nelson has interest in Animal Welfare, Environment, Arts And Culture, Children.
What skills is Glenn Nelson known for?
Glenn Nelson has skills like Editing, Social Media, Online Journalism, Multimedia, Editorial, Copy Editing, Content Management, Journalism, Sports, Advertising, Photography, Blogging.
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