• Manage media planning, copywriting, creative development, reporting, and in-platform optimizations for Facebook and Google fundraising ads, working closely with our contracted firm.• Execute list purchases with various vendors and work with our Email Manager to seamlessly onboard them to our in-house program.• Collaborated with data specialists to build an interactive Data Studio dashboard that tracks and aggregates detailed, real-time initial and subsequent ROI results for ads and list purchases by channel, creative, and audience segment.• Developed a full-funnel audience structure to personalize fundraising content, improve cross-channel collaboration, and optimize the donor experience across ads, email, and SMS.• Implemented an AI-generated Python script identifying non-NTL names from purchases pre-upload to cut verification costs.

• Drafted media plans and executed media buys with Facebook, Google, and various list purchase vendors for 5 PAC clients.• Designed and implemented a Facebook acquisition strategy that reduced CPAs by 30% across several accounts.• Developed automated pacing and performance reports to streamline daily tracking, saving the ads team ~ 30 hours of work per month.• Created a comprehensive content matrix to streamline collaboration between Ads and Email teams on creative production and delivery.• Trained and mentored two Digital Advertising Associates on media planning and buying strategy.

• Drafted media plans, ad copy, and creative concepts for 5 PAC and candidate clients.• Collaborated with Advertising Operations team to optimize ad account performance and ensure creative quality.• Compiled and presented ad performance reports for weekly client calls.

• Independently operated the campaign’s Facebook Business Manager and ads program.• Drafted copy and designed creative for the Congressman’s campaign Facebook, Twitter, and Instagram accounts.• Developed and implemented cybersecurity protocols for all digital campaign resources.

Assisted professors in the instruction of three courses: • Quantitative Political Methodology (Fall 2019): 1. Assisted students with homework in statistics and R coding. 2. Drafted answer key for practice final exam. 3. Graded students' homework assignments. • Just Do It! Running for Political Office (Fall 2019): 1. Organized and participated in simulated meetings with campaign donors for students. 2. Researched current events articles to assign as readings and compelling videos to show in class. 3. Tracked student attendance and managed communication with students.• Just Do It! Skills that Turn Passion into Policy (Spring 2020): 1. Organized and participated in simulated hearings with State Legislators for students. 2. Researched current events articles to assign as readings and compelling videos to show in class. 3. Tracked student attendance and managed communication with students.

• Facilitated all communication between WIPAC and AIPAC national organization, including coordinating campus visits and conference subsidies and applications.• Coordinated programming to educate students on the U.S. – Israel relationship with WIPAC’s VP of Programming.• Raised $20,000 to send WIPAC members and potential activists to AIPAC Policy Conference.• Coordinated meetings with Congressional staffers to discuss and advocate for the U.S. – Israel relationship.

• Independently organized, prepared, and presented a seminar on the media coverage of Israel for 18 Congressional and State Legislature interns in the Los Angeles area.• Researched and prepared profiles on demographics, representatives, and potential challengers for 72 Congressional Districts in California, Arizona, Utah, Nevada, and Hawaii.• Implemented a digital mapping system to overlay Congressional and State Legislature district maps.

• Independently launched Facebook ad campaigns to recruit volunteers, leading to the President of WashU College Democrats calling Kamala’s campaign, “the best-organized primary campaign operation on campus.”• Implemented a 7-day-a-week virtual phone banking system to accommodate volunteers’ schedules.• Coordinated weekly Iowa phone banks for up to 20 volunteers with field organizers in Iowa City.

• Coordinated with direct buy vendors to assemble complete campaign summaries.• Created and implemented a new system to streamline the reporting ad campaign performance.• Delivered a presentation on combatting advertising fatigue among high school and college students.