Led the development and implementation of comprehensive strategies across the marketing funnel to drive customer acquisition, lead nurturing, and revenue growth.Key achievements in the first year include:• Increased total leads by 36.9% year-over-year (YoY).• Boosted leads from paid channels by 25% YoY.• Improved the lead to customer conversion rate by 22.3% YoY.• Achieved a significant increase in overall customer acquisition, up by 67.5% YoY.• Secured a 74.6%… Show more Led the development and implementation of comprehensive strategies across the marketing funnel to drive customer acquisition, lead nurturing, and revenue growth.Key achievements in the first year include:• Increased total leads by 36.9% year-over-year (YoY).• Boosted leads from paid channels by 25% YoY.• Improved the lead to customer conversion rate by 22.3% YoY.• Achieved a significant increase in overall customer acquisition, up by 67.5% YoY.• Secured a 74.6% YoY growth in customers from paid channels and a 73.8% YoY increase in organic customer acquisition. Show less

• Orchestrated digital marketing initiatives across the entire customer journey, encompassing acquisition, activation, retention, and revenue generation.• Spearheaded data-driven marketing projects and analytics initiatives.Calculated and analyzed key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Average Order Value (AOV), Customer Lifetime Value (CLTV), and Churn Rate across diverse user segments.• Managed acquisition campaigns with proven success.•… Show more • Orchestrated digital marketing initiatives across the entire customer journey, encompassing acquisition, activation, retention, and revenue generation.• Spearheaded data-driven marketing projects and analytics initiatives.Calculated and analyzed key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Average Order Value (AOV), Customer Lifetime Value (CLTV), and Churn Rate across diverse user segments.• Managed acquisition campaigns with proven success.• Evaluated the performance of paid acquisition channels—including Google Ads, Google UAC, Facebook Ads, and Apple Search Ads—analyzing campaign effectiveness and post-campaign outcomes.• Continuously optimized outbound and inbound marketing campaigns, resulting in a 7% decrease in CAC for paid channels, a 20% increase in Return on Marketing Investment (ROMI), and a 35% improvement in Click-Through Rate (CTOR) for email campaigns.• Introduced marketing hypothesis sessions and established A/B testing as a core practice.• Conducted extensive qualitative and quantitative audience research, leading to a comprehensive content strategy revision.• Implemented a Tableau dashboard to visualize leads and revenue data, offering insights by sources, platforms (web, iOS, Android), user segments, and geographic regions. This initiative streamlined marketing planning and enhanced collaboration with Finance and Product teams. Show less

• Managed CPM, CPI, and PPC campaigns aimed at promoting new series to attract and convert new paying users to the platform.• Analyzed digitally focused awareness and performance campaigns for effectiveness.• Continuously monitored acquisition funnels across web and mobile platforms for paid channels.• Established KPIs and targets for various promotion channels (digital media, performance) based on historical data, enhancing measurement and project implementation efficiency.•… Show more • Managed CPM, CPI, and PPC campaigns aimed at promoting new series to attract and convert new paying users to the platform.• Analyzed digitally focused awareness and performance campaigns for effectiveness.• Continuously monitored acquisition funnels across web and mobile platforms for paid channels.• Established KPIs and targets for various promotion channels (digital media, performance) based on historical data, enhancing measurement and project implementation efficiency.• Utilized predictive analytics to achieve similar new paying user intake for the series "Happy End" with a 10% lower budget compared to the series "Psycho" in 2020, both part of an innovative content lineup.• Conducted brand health research and assessed post-launch results, including unprompted brand recall, prompted brand recall, top-of-mind awareness, and ad recall.• Conducted an audit and optimized paid acquisition costs, enabling expansion of additional marketing tools while maintaining the annual marketing budget. Show less

Сlients: Google, Subaru, Bayer, Abbott, Intel, Xiaomi, Diageo, Dr. Oetker, KIA, Gett• Developed the agency's digital marketing communications product, overseeing strategy, creative direction, production, and client service.• Led and managed a team of professionals delivering comprehensive digital communication services to the agency's clients.• Provided expert guidance to clients to integrate marketing strategies into a cohesive digital strategy.• Expanded the scope of… Show more Сlients: Google, Subaru, Bayer, Abbott, Intel, Xiaomi, Diageo, Dr. Oetker, KIA, Gett• Developed the agency's digital marketing communications product, overseeing strategy, creative direction, production, and client service.• Led and managed a team of professionals delivering comprehensive digital communication services to the agency's clients.• Provided expert guidance to clients to integrate marketing strategies into a cohesive digital strategy.• Expanded the scope of services offered to existing clients, including digital communication strategies, creative concepts, production, and content support, leading to consistent annual revenue growth in creative services by an average of 30% from 2017 to 2019.• Achieved multiple awards at advertising festivals, including:"Google Teleport" project for Google: Silver and bronze Effie Awards in 2020, 3 silver and 2 bronze NBCA (National Business Communications Award)."Reliable Taxi" project for Gett Taxi: Effie bronze award, Silver and Bronze NPBC (National Publicity Bureau of Canada) awards.• Cultivated strong relationships with other departments and agencies within the group, elevating digital communications to a strategic service alongside media services. Show less

Clients:Ford, Citibank, Coca-Cola, BP (Rosneft), Azercell• Spearheaded business growth initiatives, achieving a twofold increase in project scope and substantial billing growth from Ford of Russia.• Directed a team of account managers, setting targets, assigning responsibilities, and ensuring motivation.• Presented to C-level management of clients.• Conducted analysis of potential client demand and identified new business development opportunities.• Ensured the… Show more Clients:Ford, Citibank, Coca-Cola, BP (Rosneft), Azercell• Spearheaded business growth initiatives, achieving a twofold increase in project scope and substantial billing growth from Ford of Russia.• Directed a team of account managers, setting targets, assigning responsibilities, and ensuring motivation.• Presented to C-level management of clients.• Conducted analysis of potential client demand and identified new business development opportunities.• Ensured the quality and timely delivery of digital creative concepts and production across: - Website development and content management - Online advertising materials (banners, OLVs, visual and textual content) - Mobile applications - Email campaigns• Managed client activities encompassing digital analytics (web, mobile), SEO, email campaign performance, and social media.• Collaborated with media and creative agencies to win the Effie Awards Russia for the campaign "New Ford Fiesta: The Launch of the European Bestseller for Russian Roads" under the Ford/Ford Sollers Holding brand. Show less