Gregory Nemchenko Email & Phone Number

Tel Aviv District, Israel

Tel Aviv, Israel

• Led the development and implementation of comprehensive strategies across the marketing funnel to drive customer acquisition, lead nurturing, and revenue growth.Key achievements in the first year include:
• Increased total leads by 36.9% year-over-year (YoY).
• Boosted leads from paid channels by 25% YoY.
• Improved the lead to customer conversion rate by 22.3% YoY.
• Achieved a significant increase in overall customer acquisition, up by 67.5% YoY.
• Secured a 74.6%… Show more Led the development and implementation of comprehensive strategies across the marketing funnel to drive customer acquisition, lead nurturing, and revenue growth.Key achievements in the first.

• Orchestrated digital marketing initiatives across the entire customer journey, encompassing acquisition, activation, retention, and revenue generation.
• Spearheaded data-driven marketing projects and analytics initiatives.Calculated and analyzed key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Average Order Value (AOV), Customer Lifetime Value.
• Managed acquisition campaigns with proven success.
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• Evaluated the performance of paid acquisition channels—including Google Ads, Google UAC, Facebook Ads, and Apple Search Ads—analyzing campaign effectiveness and post-campaign outcomes.
• Continuously optimized outbound and inbound marketing campaigns, resulting in a 7% decrease in CAC for paid channels, a 20% increase in Return on Marketing Investment (ROMI), and a 35% improvement in Click-Through Rate.

Moscow City, Russia

• Managed CPM, CPI, and PPC campaigns aimed at promoting new series to attract and convert new paying users to the platform.
• Analyzed digitally focused awareness and performance campaigns for effectiveness.
• Continuously monitored acquisition funnels across web and mobile platforms for paid channels.
• Established KPIs and targets for various promotion channels (digital media, performance) based on historical data, enhancing measurement and project implementation efficiency.
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• Utilized predictive analytics to achieve similar new paying user intake for the series "Happy End" with a 10% lower budget compared to the series "Psycho" in 2020, both part of an innovative content lineup.

Moscow, Russia

• Сlients: Google, Subaru, Bayer, Abbott, Intel, Xiaomi, Diageo, Dr. Oetker, KIA, Gett
• Developed the agency's digital marketing communications product, overseeing strategy, creative direction, production, and client service.
• Led and managed a team of professionals delivering comprehensive digital communication services to the agency's clients.
• Provided expert guidance to clients to integrate marketing strategies into a cohesive digital strategy.
• Expanded the scope of… Show more Сlients: Google, Subaru, Bayer, Abbott, Intel, Xiaomi, Diageo, Dr. Oetker, KIA, Gett
• Expanded the scope of services offered to existing clients, including digital communication strategies, creative concepts, production, and content support, leading to consistent annual revenue growth in creative.

• Clients:Ford, Citibank, Coca-Cola, BP (Rosneft), Azercell
• Spearheaded business growth initiatives, achieving a twofold increase in project scope and substantial billing growth from Ford of Russia.
• Directed a team of account managers, setting targets, assigning responsibilities, and ensuring motivation.
• Presented to C-level management of clients.
• Conducted analysis of potential client demand and identified new business development opportunities.
• Ensured the… Show more Clients:Ford, Citibank, Coca-Cola, BP (Rosneft), Azercell

Master Of Business Administration (Mba), Management

Bachelor'S Degree In 2003, Master Degree In 2004, World Economy

Education record