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Seasoned content marketing and communications leader with 15+ years of experience driving brand awareness and engagement through innovative, data-driven strategies. Expertise in leveraging AI for content creation, developing multi-channel marketing campaigns, and optimizing performance through analytics. Proven track record of building and leading high-performing teams, launching successful digital initiatives, and driving significant growth in reach and engagement metrics.MBA from UC Berkeley Haas School of Business. Author of 'The Future of Marketing' (Financial Times Press, 2015).
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Head Of Content MarketingBoxOakland, Ca, Us -
Senior Director Of Product CommunicationsSalesforce Feb 2023 - PresentSan Francisco, California, UsLead a team of 16 marketing and communications professionals, creating and promoting Salesforce's news, editorial, and multimedia assets across multiple channels.Develop comprehensive content marketing strategies aligned with business goals, resulting in a 2x increase in reach over traditional media coverage.Member of the company-wide steering committee to craft integrated launch strategies for major product launches.Pioneered AI workflows to accelerate content creation, improve format diversity, and streamline editing processes. -
Senior Director, Salesforce NewsroomSalesforce Feb 2020 - Feb 2023San Francisco, California, UsTransformed the Salesforce Newsroom into a key channel for breaking product and corporate news, launching and managing new channels including a website, social accounts on X and LinkedIn, and email newsletters.Developed high-impact editorial assets that exceeded average reach metrics considerably.Launched and scaled in-house multimedia production capabilities, significantly enhancing message reach and engagement.Implemented new content distribution strategies resulting in a 5x increase in page views and significant growth in media citations.Led content performance measurement initiatives, increasing media pickup, site visits, and social followers by 2x or more.
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Director, Content MarketingSalesforce Feb 2018 - Feb 2020San Francisco, California, UsSpearheaded end-to-end Salesforce Blog editorial and SEO strategy, aligning content with leadership objectives and implementing a multichannel promotion approach.Developed new content strategy framework, incorporating customer journeys, SEO strategy, newsletters, and multichannel paid campaigns.
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Director, Executive Thought LeadershipSalesforce Feb 2017 - Feb 2018San Francisco, California, UsLaunched Salesforce's inaugural executive thought leadership program, increasing engagement with enterprise audiences by 20%.Successfully placed high-impact bylines in top-tier media outlets including Fortune, WSJ, and Fast Company, driving over 16 million impressions.
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Founder & General Manager, The Incite GroupReuters Events Apr 2013 - Feb 2017London, England, GbFounded and led a media startup catering to enterprise CMOs, growing revenues to $1.8 million by 2016.Optimized customer acquisition through data-driven marketing strategies, resulting in a 20% improvement in attendee satisfaction. -
Founder & General Manager, Useful Social MediaReuters Events Jun 2010 - Apr 2014London, England, GbEstablished and managed a new media startup providing conferences and business intelligence reports on emerging corporate social media adoption trends.Directed marketing campaigns that increased sales revenue by 36% while reducing acquisition costs by 46%.
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Author, "The Future Of Marketing"Pearson Sep 2014 - Apr 2015London, GbMy book on the future of marketing was published by Pearson in 2015, and features input from Chief Marketing Officers at Bacardi, General Electric, Keds, Heinz, Xerox, Aflac, Molson Coors and others. The book is now used in MBA classes at multiple institutions, including Washington State University.The full title is "The Future of Marketing: Lessons from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer". -
Head Of Marketing, Ethical CorporationReuters Events Apr 2006 - Apr 2010London, England, GbSuccessfully transitioned a print magazine to a profitable online subscription model, increasing profitability by 125%.Led digital transformation initiatives, modernizing the company's marketing and content delivery strategies.
Nick Johnson Skills
Nick Johnson Education Details
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University Of California, Berkeley, Haas School Of BusinessMaster Of Business Administration (M.B.A.) -
Durham UniversityHistory
Frequently Asked Questions about Nick Johnson
What company does Nick Johnson work for?
Nick Johnson works for Box
What is Nick Johnson's role at the current company?
Nick Johnson's current role is Head of Content Marketing.
What is Nick Johnson's email address?
Nick Johnson's email address is n.****@****emc.com
What is Nick Johnson's direct phone number?
Nick Johnson's direct phone number is +4475906*****
What schools did Nick Johnson attend?
Nick Johnson attended University Of California, Berkeley, Haas School Of Business, Durham University.
What skills is Nick Johnson known for?
Nick Johnson has skills like Digital Marketing, Social Media, Social Media Marketing, Strategy, Marketing Strategy, Marketing, Online Advertising, Email Marketing, Marketing Communications, Start Ups, Digital Strategy, Online Marketing.
Who are Nick Johnson's colleagues?
Nick Johnson's colleagues are Mateusz Plesiński, Michal Nowak, Mahmoud Elhendy, Lewis Minaglia, Saleacia Taylor (She/her), Molly Karleskind, Sofia Cabrales.
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