Guillermo Novillo Email & Phone Number

Redmond, Washington, Us

Lead and coach a team of senior leaders to develop and manage the Go To Market (GTM) and Integrated Marketing (IMM) strategy and execution plan across our sales, partner & marketing motions with the goal to drive business growth -- targeted at our commercial industry customer segments, focused on Financial Services (Banking, Capital Markets & Insurance) and Software & Digital Platforms (Digital Natives, Startups & ISVs) in the Americas region: United States, Canada & Latin America.

Redmond, Washington, Us

Coached a team of senior marketing leaders to develop and manage marketing programs targeted at our commercial segments (Enterprise, Public Sector, Corporate and SMBs) in the LATAM region to acquire and engage with customers (CXOs, ITDMs, BDMs) to drive business growth across all of our cloud solution areas: Modern Work, Security, Business Apps, Cloud Infrastructure, Digital & App Innovation and Data & AI. Our team led and managed the end-to-end integrated marketing strategy and execution of marketing programs and campaigns across owned, earned and paid media channels, including Demand Gen, ABM, Lead Gen, Lead Nurture & Engagements, Industry Marketing, Sales Enablement & Customer Experiences.

Redmond, Washington, Us

Coached a cross functional team of senior consultants and led marketing consulting projects in partnership with the WW Microsoft 365 Business Group on the go-to-market and demand gen strategy of M365 Frontline Workers solutions.

Redmond, Washington, Us

Led the product marketing and customer lifecycle strategy and programs, including lead nurture, demand gen & ABM, to acquire and engage with Microsoft 365 customers (CXOs, ITDMs, BDMs) to drive business growth across all commercial segments (Enterprise, Public Sector, Corporate and SMBs) in the U.S. subsidiary.

Redmond, Washington, Us

Led and managed the Go-To-Market, Product Marketing, Demand Gen & ABM strategy and programs to grow Office 365 users and revenue across all commercial segments (Enterprise, Public Sector, Corporate and SMBs) in the U.S. subsidiary.

Seattle, Wa, Us

Consulting expertise. Agency capabilities. Led P&L of consulting engagements with Fortune 100 tech firms and startups on GTM strategy, product marketing, demand gen and ABM.Audienz blends business consulting and creative marketing at scale to solve our clients' business challenges while delivering agency services that increase impact. Smart, nimble, curious and creative, the Audienz team applies technical expertise, insights and proven methodologies to solve business challenges — augmenting our clients' skillset and extending their reach to maximize business outcomes.

Seattle, Wa, Us

Coached a team of 15 marketing and business leaders to drive product marketing, demand gen, customer lifecycle and field & partner marketing strategy to acquire and retain SMB and Premium Advertisers for Amazon’s PPC Advertising Solutions.

Seattle, Wa, Us

Marketing leadership for Amazon Clicks solutions.

Redmond, Washington, Us

Led a team of senior marketing managers to plan and manage the US and Global B2B demand gen and customer acquisition marketing strategy of Bing Ads in the SMB market, exceeding revenue and acquisition goals by 45%; managing multimillion-dollar budget for marketing strategy execution; and, driving integrated marketing programs and campaigns through direct and through-partner acquisition channels, including Direct Marketing, Online Media (SEM, Social Media, Mobile and Display Advertising), Web Marketing and SEO, Direct Sales, Affiliate Marketing, Resellers, Agencies and Strategic Partnerships.

Redmond, Washington, Us

Led the US and global strategy of partner marketing programs of Bing Ads in the SMB market, including the management and execution of strategic partnerships, co-marketing and affiliate marketing programs, driving 42% of acquisition of new SMB advertisers and 25% of revenue across all channels in the Americas, EMEA and APAC regions.

Redmond, Washington, Us

Led and managed MarCom (Demand Gen & Customer Marketing), Field Marketing and Research plans to educate, acquire and retain premium advertisers and agencies in Canada and LATAM region for the search, display, video and mobile advertising business, driving Microsoft Advertising revenue, enhancing the value of the Microsoft Advertising brand and achieving the highest WW Ad Sat and Brand Tracker scores.

Cupertino, California, Us

Managed demand gen and MarCom strategy and execution of marketing programs targeted at SMBs for Mac and iPhone product line, from the identification of target audiences, positioning and messaging to the creation of integrated marketing initiatives and programs.

Founded and led the business plan and marketing strategy to market (Acquire and Retain) and sell direct marketing services to Global Fortune 500 advertisers and global agencies, growing the business from 1 to 250+ employees (four years from inception).

Developed and managed the execution of product marketing and sales programs, and led business relationships and negotiations with corporate clients, including Government agencies.

Mba, Marketing, Strategy And Entrepreneurship

Modern Marketing: Business Analytics Program

Kellogg On Marketing Graduate Program | Modern Marketing Certificate

Ma, Marketing And Management

Marketing Management Program

Ba, Business And Finance