Within my multidisciplinary value proposition team, I am responsible for getting the most out of data that creates customer impact and enable new revenue streams by setting up new innovative value propositions based on gained insights and supporting recently set up ABN AMRO ventures such as Tikkie, Grip and Tweadle with data implementations and analysis. Results and responsibilities:- Data driven approach in developing new propositions (from research, insights, concept, experiments… Show more Within my multidisciplinary value proposition team, I am responsible for getting the most out of data that creates customer impact and enable new revenue streams by setting up new innovative value propositions based on gained insights and supporting recently set up ABN AMRO ventures such as Tikkie, Grip and Tweadle with data implementations and analysis. Results and responsibilities:- Data driven approach in developing new propositions (from research, insights, concept, experiments to product)- Define the ecosystem strategy of the new ventures within portfolio of the retail bank- Design Thinking (Double Diamond, NEXT canvas, Adobe Kickbox)- Consulting PO's on implementing analytics.- Facilitating OKR sessions with Product Owners- Coaching juniors within the data team Show less

Results and responsibilities: - Improving data quality e.g. revising standards & guidelines and data capture processes- Analysing various data sources getting end-to-end insights - Coaching and supporting analyst- Implementing and analysing data for the Mobile Banking App

Results and responsibilities:- Getting insights from web analytics data - Conversion optimization (A/B and MVT-testing) in multidisciplinary optimization team- Facilitating workshops and train users in Adobe Analytics, Target and Ad Hoc Analysis- Educating colleagues on data driven way of working by sharing best practices in a monthly meet up- Creating dashboards for online marketing

In the early stages of the digital editorial departments at Telegraaf, I was exploring and helping teams how to work more data driven at the editorial departments. Responsibilities:- Implementing web analytics tooling- Creating dashboards for the editorial offices- Advising editorial departments based on insights from web analytics data of Telegraaf.nl and sections like DFT, Privé and Telesport

After my study I started at the HvA assisting lecturers and teaching instructional courses. Responsibilities:- Supporting the organization and coordination of first year projects.- Developing and teaching instructional courses: HTML, Word, PowerPoint and Excel- Coaching students as a work group supervisor