Tulio Fernandes Email & Phone Number

Atlanta, Georgia, United States

Brussels, Brussels Region, Belgium

Hamburg, Germany

- Business development lead for the ePage’s direct (B2C) offering in UK. . Led the business plan, go-to-market strategy, forecast, strategic alliances development and core team development.

Barcelona, Catalonia, Spain

São Paulo E Região, Brasil

- Leadership in the digital marketing strategy for Latin America (LATAM). Direct Report to the global digital marketing director.- First LATAM digital marketing professional; Responsible for digital strategy, digital budget planning, specification and working closely with agencies to manage digital campaigns/environment in LATAM; Led the LATAM digital medical discovery/mapping (consumer insights, competitor analysis, industry benchmark…) resulting in the digital road map guideline for… Show more - Leadership in the digital marketing strategy for Latin America (LATAM). Direct Report to the global digital marketing director.- First LATAM digital marketing professional; Responsible for digital strategy, digital budget planning, specification and working closely with agencies to manage digital campaigns/environment in LATAM; Led the LATAM digital medical discovery/mapping (consumer insights, competitor analysis, industry benchmark…) resulting in the digital road map guideline for 2013/14/15. Responsible for the implementation/management of the Ethicon portal LATAM with the objective to empower commercial influence and reinforced brand presence across the healthcare community. Successfully developed and implemented digital mobile applications.- Led the LATAM region in the Global Digital Transformation, leveraging the “digital culture” within the company.- Coordination and strategic alignment with regional and local product managers (Brazil, Mexico, South Cone, Northern Region and Caribbean) to guarantee that local needs were respected, implemented and that it followed the global guideline (14 partners, 6 nationalities). Show less

São Paulo, Brazil

Responsible for team building and team development (2 Senior Designers, 1 Copywriter); Digital strategist consultant and creative director for all major clients.- Led digital media planning; branding strategy, CRM, analysis of audience, lead creation, digital media planning, SEO, SEM campaigns, re-brand guideline for MW Pavimentações and Digital communication for Jofege (Both big contractors in São Paulo area); Packaging Layouts, offline media planning.

São Paulo

- Led the strategic communication, branding, digital marketing and innovation in the business unit that represents 80% of company revenue, reporting directly to the CEO.- Successfully implemented new methodology for product development which reduced the lead time up to 30%; Led the new brand and communication guideline for all 7 brands which drove the company to achieve solid 19% growth in the first year; Responsible for conception, product design, strategic communication for Pretorian. In… Show more - Led the strategic communication, branding, digital marketing and innovation in the business unit that represents 80% of company revenue, reporting directly to the CEO.- Successfully implemented new methodology for product development which reduced the lead time up to 30%; Led the new brand and communication guideline for all 7 brands which drove the company to achieve solid 19% growth in the first year; Responsible for conception, product design, strategic communication for Pretorian. In 2 years, Pretorian was leader and a benchmark in the market. Show less

Rio De Janeiro, Brazil

- Led the creative concept and execution of Coca-Cola brick and mortar strategy in Brazil. Lead designer for Disney, Atento(Telefonica group) and Accor (Ticket) digital accounts.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Activities and Societies: Member of the Design & Innovation, Marketing and Tech and Media Club

Digital Marketing, Design, Communications, Marketing, Programming

Ba In Advertisement, Marketing & Advertising

Education record