Brian A. Hall is the Managing Partner of Traverse Legal, PLC, based in its Austin, Texas office. He is a deal attorney. He has represented companies from start-up to exit, including tech, SAAS, CPG, enterprise Internet and brand owners throughout the world with their Intellectual Property, including IP Portfolio management; Internet Law, including such areas as digital and social media, advertising and promotions, privacy and data matters; and Business Law issues. Brian regularly advises clients on the acquisition of, enforcement of, licensing and monetization of intellectual property, with extensive experience with countless multi-million dollar corporate transactions involving an entity's business-critical IP. He has also led various mergers and acquisitions in numerous industries. Brian has served as fractional and outside general counsel, as well as in-house counsel in a secondment role, to private, venture backed companies, public companies, venture capital funds and accelerators. Since 2015, he has been General Counsel to Notley Ventures, a social impact company in Austin, Texas. Brian is the founder of TraverseGC, a monthly fixed-fee subscription-based provider of General Counsel services to companies. His practice also involves serving as trusted, general counsel to ultra high net worth individuals and family offices. Brian has also litigated cases across the United States involving trademark, domain name, copyright, software trade secret, online defamation, privacy/personal rights, partnership disputes and commercial issues. Brian’s list of clients include professional athletes and celebrities as he regularly advises on sports and entertainment law issues, with a particular focus on endorsements and NIL issues.Brian is currently an Entrepreneur in Residence at the Herb Kelleher Entrepreneurship Center at The University of Texas at Austin. He is a regular author and speaker on legal topics of particular interest to technology companies given his background as an IT Consultant with the global IT firm Accenture. Brian has provided trademark legal commentary on Fox 7 News (Austin) and presented CLE on a variety of topics. He is an active member and on the Board of EO Austin, set to be President in 2025. He previously served on the Board of Directors for PeopleFund. Brian has been chosen by his peers as a Rising Star in Intellectual Property, as rated by SuperLawyers, for the years 2010-2020 and has received the highest peer rating for level of professional excellence, AV Preeminent, by Martindale-Hubbell.