George O'Connell Email & Phone Number

New York City Metropolitan Area

Responsible for a portfolio of multiple Franchisee Networks (76 restaurants delivering over $75M in sales) Facilitate Annual Planning and Franchise Business Review process with Franchisees to assessperformance based on previous goals and commitments, and to align on future goals and commitments. Align priority areas with Franchisee to drive the business in sales, profitability and network growth, while delivering a safe and consistent brand experience. Track and review on-going data and analytics to guide Franchisee actions toward their goals, commitments, and plans. Interpret data to provide coaching and recommendations on priorities for Franchisee to address. Support Franchisees in understanding the processes for remodeling and building new restaurants, monitor the milestones and ensure that completed facilities meet required operational specifications. Participate and work with the Field Marketing Team on updates for operations initiatives and new marketing product and promotion rollouts. Monitor and support the execution of local, DMA and regional marketing plans.

New York City Metropolitan Area

Act as a key business partner with franchisee operators in Long Island creating growth opportunities through effective business planning and driving restaurant excellence through coaching and action planning. Responsibilities Include coaching and creating accountability to brand standards and protecting brand reputation.

Mid-Atlantic

Responsible for all areas of operation for 25 Target Optical locations in the Mid-Atlantic, including sales performance, guest experience and management of host relationship. As well as the recruiting, training and development of associates and doctors. Ensures implementation of merchandising, marketing, inventory management and product quality control.

Greater New York City Area

Responsible for the operation of 20 Optical retail stores in the greater New York City area. Delivered two year comparable sales of over 130% in 2010 and 2011, with comparable operating profit over 150% for both years. Lead the brand in increased customer count in 2010.

Successfully operated 20 Target Optical departments in MA, CT, NY, NJ, and PA. Increased Sales and Profit margins, Recuited managers, docors and opticians. Trained and developed associates. Forged solid buisness partnerships with Target Store executivesIncreased comp sales in both 2008 and YTD 2009.

Managed all facets of 22 BJ's Optical departments in NJ. Resposible for Sales and profitability, Recuiting, Training and development of optical team members. ensuring proper execution of marketing and merchandising, inventory control and building business partnerships with club managers. 2006 summit award nominee. Lead division in sales vs. plan and multiples sales in 2007.

Successfully managed high volume optical stores in several Manhattan and Long Island NY locations. Hired, trained and supervised salespeople. Handled customer relations and corporate visits. Managed payroll, inventories and quality.

Responsible for sales and customer service for all wholesale accounts in Upstate NY

Ensured day to day smooth operation of retail store. responsibilities included merchandising, inventory control, sales forcasts and training new associates.

Managed store contact lens department.

Responsible for selling, displaying and explaining merchandise and services.