Simon Godden Email and Phone Number
Consumer Data and Digital Technology Solutions Lead – Purina UK and I Marketing Team at
@
Nestlé Purina PetCare Europe, Middle East & North Africa
Sheffield, GB
Simon Godden's Location
Sheffield, England, United Kingdom, United Kingdom
Simon Godden's Contact Details
Simon Godden work email
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Simon Godden personal email
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Simon Godden phone numbers
About Simon Godden
Passionate about digital marketing transformation with expertise in all disciplines, delivering excellent execution of digital brand campaigns and strategies to create engaging consumer experiences.
Simon Godden Work Experience Details
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Consumer Data And Digital Technology Solutions Lead – Purina Uk And I Marketing TeamNestlé Purina Petcare Europe, Middle East & North AfricaSheffield, Gb -
Digital Technology Solutions Lead – Purina Uk&I Marketing TeamNestlé Purina Petcare Europe, Middle East & North Africa Jan 2020 - PresentLausanne, Vaud, Ch• Own and coordinate the delivery of the Digital Plan and Monthly Operational Reviews for all digital marketing projects and KPIs, ensuring alignment of goals with other functions.• Implementation and creation of data-driven marketing, audience segmentation and data strategy.• Strategic owner of Purina UK Martech roadmap, managing implementation, configuration, planning and integration of a range of technology projects for the business.• Operational and tech owner for brand.com within an Agile team, managing internal resources and line management responsibility.Achievements• Migration of 15 brand websites to new platforms and agencies 3 times, resulting in a successful consolidation and launch of a new brand.com for UK on behalf of EMENA as master version.• Implementation of a centralised single source of truth of UK product data and eContent in Salsify with integration to Brandbank. • Design, build and launch of first EMENA Chatbot for UK.• Built the first eBusiness Scorecard consolidating multiple sources of data and delivering monthly performance insight.
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Digital Data & Infrastructure LeadNestlé Purina Petcare Europe, Middle East & North Africa Apr 2015 - Jan 2020Lausanne, Vaud, Ch• Project managed digital web campaigns, product launches with brand, sales and agency partners.• Owned technical SEO optimisation of all Purina UK brand websites.• Security and legal compliance lead for consumer data and our digital assets, including the process for bringing new solutions into the business.• Lead the consolidation and integration of our consumer datafeeds.• Champion the digital ambition for Purina UK with agency partners, stakeholders across brand, local, regional, central and global teams.Achievements• Project managed for the category the implementation and migration of an inhouse UK market CDP on 2 separate occasions.• Design and build of a consumer registration template on Gigya for UK and EMENA CRM programmes, with migration of 500K records.• Implemented a Social Engaging, Listening and Publishing tool for Purina UK with Sprinklr as a pilot lead for EMENA.
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Business Excellence Manager (Commercial)Nestlé Purina Petcare Europe, Middle East & North Africa Jan 2013 - Mar 2015Lausanne, Vaud, ChRecommend continuous improvement projects by working cross functionally with both internal and external parties.• Led a project on how to use our data through analytics to better answer our business questions.• Worked to understand how to increase value from syndicated, shopper and internal data (IRI, GfK, EPOS, Kantar, SAP).• Supported the business and competitor intelligence strategy through structure, people and processes.• Led the implementation of a strategy in Revenue Management to find savings in trade spend using IRI and SAP data.• Developed networks across Nestle Markets, Regions and Centre to share and develop strategy.• Strategic co-pilot to Channel Director to implement and formulate continuous improvement projects.• Nestle continuous excellence champion for the channel with current focus on Goal Alignment.• Managed performance measurement post UK implementation of Business Blueprint.• Proactively evolved the role and capability based on the needs of the business.Achievements:• Conducted market research and analysed competitor data to identify size of prize in Ireland by 2018.• Created the Ireland category and channel business strategy blueprint with P&Ls.• Modelled the UK channel strategy using IRI, EPOS, GfK, and Sales Out data.• Created the first consolidated channel market share dashboard using IRI, EPOS, GfK, and Sales Out data.• Designed and delivered KPI performance based scorecard on range, space, distribution for sales teams.• Successfully delivered a Board level round table event with Deloitte on the “art of the possible” of analytics.• Member of channel Leadership Team since 2012.
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Business Project ManagerNestlé Purina Petcare Europe, Middle East & North Africa Jan 2012 - Jan 2013Lausanne, Vaud, ChTo implement the UK channel business blueprint as part of a strategic change management project to drive business growth, market share and profit targets by 2020.• Lead contact for Bain Consultants to measure implementation against core blueprint KPIs.• Ensured legal compliance of the new RTM model, alignment with other EU markets and sharing of learnings.• Delegated and coordinated the new sales model to restructure and up skill the field sales force.• Upgraded the sales force hardware, data capture software, in call questions and KPI performance reporting.• Managed clear communication of updates and Go/No Go decisions for the Board and Steering Committee.• Developed networks and communicated across UK IT, European IT and cross functional business teams.• Coordinated the development of the communication messaging to trade and customers.• Introduced new Accounts Receivables process and setting up of “in-house” UK facing customer service.Achievements:• Project delivered on time, in budget and according to KPIs.• Awarded Teamwork prize at the Annual Business Conference.• Awarded 2nd place in Nestle Global Business Solutions Awards for implementation of a B2B web shop.
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Key Account Sales Manager - Specialist ChannelNestlé Purina Petcare Europe, Middle East & North Africa Apr 2011 - Dec 2011Lausanne, Vaud, ChLine manager for 4 KAMs reporting into the Specialist Retail Director UK&I, with forecast responsibility for £15m of retail business across +500 stores and £2m trade spend budget.Achievements:• Developed customer segmentation metrics for a store by store tactical growth strategy.• Created a trade spend optimisation process for the team that turned decline into an 8% yoy growth.• Accelerated growth of no.1 strategic brand in priority key accounts by 41% yoy growth.• Continued BM responsibility, whilst in parallel started my PM role from Oct 2011.
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Business Manager - Specialist ChannelNestlé Purina Petcare Europe, Middle East & North Africa Nov 2010 - Dec 2011Lausanne, Vaud, ChFull business responsibility for 2nd largest national account in the channel, with forecast responsibility for £4.8m across +50 stores and a trade spend budget of £1m.• Developed and executed joint customer business plans to maintain partner brand status yoy.• Implemented and measured category strategy and shopper marketing activities to grow market share.• Thorough understanding of customer’s strategy to ensure feed into channel commercial planning process.• Developed networks across retailer departments to ensure implementation of store level initiatives.• Created and measuring store level objectives and initiatives for field sales to ensure excellence of execution.Achievements:• Won and delivered category partner status on Cat food delivering a 10% increase in distribution points.• Created a “Winning Levers” store level tactical model to deliver 19% yoy growth of no.1 strategic brand.
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Key Account Manager - Specialist ChannelNestlé Purina Petcare Europe, Middle East & North Africa Aug 2006 - Nov 2010Lausanne, Vaud, Ch• Responsibility for £1.5-£2m of business across 4 regional UK and ROI key accounts with +100 stores.
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National Account Executive - John Dickinson StationeryGroupe Hamelin Jan 2005 - Jul 2006Hérouville-Saint-Clair, Normandie, Fr• Supported category partnerships for Staples, WHSmiths, Ryman’s and Partner’s.Achievements:• Won Stationery Box own label business.• Increased Wilkinson business by 33% yoy. -
Northern Sales Support Executive - John Dickinson StationeryGroupe Hamelin Jan 2004 - Dec 2004Hérouville-Saint-Clair, Normandie, Fr• Presented the Brand Marketing Programme to prospective stationery dealers.• Motivated dealers’ sales teams to maximise sales of John Dickinson products.
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Sales Coordinator (Temp)Lechler Ltd Oct 2003 - Dec 2003Sheffield, South Yorkshire, Gb -
Senior Energywatch Advisor (Business Accounts)Npower Jan 2002 - Oct 2003Swindon, Wiltshire, Gb• Analysed the IT billing system to resolve the backlog of customer account errors.• Produced reports and investigated Energywatch complaints against Service Level Agreements.• Negotiated payment of outstanding debt and liaised with solicitors and external Debt Collection Agencies.• Managed the Energywatch Team’s workload against individual and team targets.• Provided training and development to colleagues.Achievements• Gained acting Team Leader responsibility with view for future development.• Designed and implemented new procedures to resolve major longstanding billing issues.• Achieved Debt Collection and daily billing error resolution targets. -
Account Executive (Relocated)Fds Field Marketing Oct 2001 - Jan 2002• Liaised with internal customers and field personnel to coordinate national marketing and sales campaigns for major clients Nestle, KFC and Interbrew.• Reported to an account manager to meet deadlines for marketing projects.• Produced market research reports to clients.
Simon Godden Skills
Retail
Strategy
New Business Development
Sales
Fmcg
Marketing
Sales Operations
Marketing Research
Pricing
Key Account Management
Customer Service
Budgets
Strategic Planning
Change Management
Forecasting
Project Management
Business Development
Business Analysis
Business Process
Analytics
Business Intelligence
Powerpoint
Microsoft Excel
Ms Excel Pivot Tables
Microsoft Word
Outlook
Basic Cognos
Ms Access Level 1
Intermediate Pitman
Continuous Excellence
Finance Foundation
Competition Law
Inspirational Leadership
Management
Business Planning
Simon Godden Education Details
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Aston UniversityBusiness And Social Studies -
Canterbury High School
Frequently Asked Questions about Simon Godden
What company does Simon Godden work for?
Simon Godden works for Nestlé Purina Petcare Europe, Middle East & North Africa
What is Simon Godden's role at the current company?
Simon Godden's current role is Consumer Data and Digital Technology Solutions Lead – Purina UK and I Marketing Team.
What is Simon Godden's email address?
Simon Godden's email address is si****@****l.co.uk
What is Simon Godden's direct phone number?
Simon Godden's direct phone number is +412192*****
What schools did Simon Godden attend?
Simon Godden attended Aston University, Canterbury High School.
What are some of Simon Godden's interests?
Simon Godden has interest in Digital And Ecommerce Technology, I Have Recently Started Running, Sociology, A Real Interest In Social, I Am A Foodie With A Love For Cooking, Business, Enjoy All Genres Of Music And Film, My Family.
What skills is Simon Godden known for?
Simon Godden has skills like Retail, Strategy, New Business Development, Sales, Fmcg, Marketing, Sales Operations, Marketing Research, Pricing, Key Account Management, Customer Service, Budgets.
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