Simon Godden Email & Phone Number

Sheffield, GB

Lausanne, Vaud, CH

• Own and coordinate the delivery of the Digital Plan and Monthly Operational Reviews for all digital marketing projects and KPIs, ensuring alignment of goals with other functions.
• Implementation and creation of data-driven marketing, audience segmentation and data strategy.
• Strategic owner of Purina UK Martech roadmap, managing implementation, configuration, planning and integration of a range of technology projects for the business.
• Operational and tech owner for brand.com within an Agile team, managing internal resources and line management responsibility.Achievements
• Migration of 15 brand websites to new platforms and agencies 3 times, resulting in a successful consolidation and launch of a new brand.com for UK on behalf of EMENA as master version.
• Implementation of a centralised single source of truth of UK product data and eContent in Salsify with integration to Brandbank.

Lausanne, Vaud, CH

• Project managed digital web campaigns, product launches with brand, sales and agency partners.
• Owned technical SEO optimisation of all Purina UK brand websites.
• Security and legal compliance lead for consumer data and our digital assets, including the process for bringing new solutions into the business.
• Lead the consolidation and integration of our consumer datafeeds.
• Champion the digital ambition for Purina UK with agency partners, stakeholders across brand, local, regional, central and global teams.Achievements
• Project managed for the category the implementation and migration of an inhouse UK market CDP on 2 separate occasions.

Lausanne, Vaud, CH

• Recommend continuous improvement projects by working cross functionally with both internal and external parties.
• Led a project on how to use our data through analytics to better answer our business questions.
• Worked to understand how to increase value from syndicated, shopper and internal data (IRI, GfK, EPOS, Kantar, SAP).
• Supported the business and competitor intelligence strategy through structure, people and processes.
• Led the implementation of a strategy in Revenue Management to find savings in trade spend using IRI and SAP data.
• Developed networks across Nestle Markets, Regions and Centre to share and develop strategy.

Lausanne, Vaud, CH

• To implement the UK channel business blueprint as part of a strategic change management project to drive business growth, market share and profit targets by 2020.
• Lead contact for Bain Consultants to measure implementation against core blueprint KPIs.
• Ensured legal compliance of the new RTM model, alignment with other EU markets and sharing of learnings.
• Delegated and coordinated the new sales model to restructure and up skill the field sales force.
• Upgraded the sales force hardware, data capture software, in call questions and KPI performance reporting.
• Managed clear communication of updates and Go/No Go decisions for the Board and Steering Committee.

Lausanne, Vaud, CH

• Line manager for 4 KAMs reporting into the Specialist Retail Director UK&I, with forecast responsibility for £15m of retail business across +500 stores and £2m trade spend budget.Achievements:
• Developed customer segmentation metrics for a store by store tactical growth strategy.
• Created a trade spend optimisation process for the team that turned decline into an 8% yoy growth.
• Accelerated growth of no.1 strategic brand in priority key accounts by 41% yoy growth.
• Continued BM responsibility, whilst in parallel started my PM role from Oct 2011.

Lausanne, Vaud, CH

• Full business responsibility for 2nd largest national account in the channel, with forecast responsibility for £4.8m across +50 stores and a trade spend budget of £1m.
• Developed and executed joint customer business plans to maintain partner brand status yoy.
• Implemented and measured category strategy and shopper marketing activities to grow market share.
• Thorough understanding of customer’s strategy to ensure feed into channel commercial planning process.
• Developed networks across retailer departments to ensure implementation of store level initiatives.
• Created and measuring store level objectives and initiatives for field sales to ensure excellence of execution.Achievements:

Lausanne, Vaud, CH

• Responsibility for £1.5-£2m of business across 4 regional UK and ROI key accounts with +100 stores.

Hérouville-Saint-Clair, Normandie, FR

• Supported category partnerships for Staples, WHSmiths, Ryman’s and Partner’s.Achievements:
• Won Stationery Box own label business.
• Increased Wilkinson business by 33% yoy.

Hérouville-Saint-Clair, Normandie, FR

• Presented the Brand Marketing Programme to prospective stationery dealers.
• Motivated dealers’ sales teams to maximise sales of John Dickinson products.

Sheffield, South Yorkshire, GB

Swindon, Wiltshire, GB

• Analysed the IT billing system to resolve the backlog of customer account errors.
• Produced reports and investigated Energywatch complaints against Service Level Agreements.
• Negotiated payment of outstanding debt and liaised with solicitors and external Debt Collection Agencies.
• Managed the Energywatch Team’s workload against individual and team targets.
• Provided training and development to colleagues.Achievements
• Gained acting Team Leader responsibility with view for future development.

• Liaised with internal customers and field personnel to coordinate national marketing and sales campaigns for major clients Nestle, KFC and Interbrew.
• Reported to an account manager to meet deadlines for marketing projects.
• Produced market research reports to clients.

Bsc Combined Honours In Business And Social Studies, Business And Social Studies

Education record