For Brands: I bring an understanding of, empathy for, insights and history about the consumers who they need to connect with the most; which yields trust, empathy, revenue, and purposeful impactFor Consumers: I bring an understanding of an organization and their mission, a chance to create meaningful connection leading to feedback, affinity and lasting loyalty

Driving content and editorial strategy for Essence Ventures global brands; @Essence publication, @Afropunk @Beautycon & Essence Studios with a focus on amplifying and telling the stories of diverse communities with a focus centering Black women and communities around the world

-Ensure there is a clear and cohesive effort to make diverse audiences feel seen, heard and included-Identify areas of growth from a business and audience perspective-Drive increased audience and affinity through collective company marketing

-Lead company efforts to better serve and engage the powerful voices and global communities who take to Twitter to share, discover and discuss what matters to them. This role comes to life through Twitter’s brand efforts, campaigns, events and experiences. -Ensure that organizational programs are connective, inclusive and reflective of the global communities Twitter serves

A passionate and innovative inclusion, culture, and diversity advocate focused on effective I&D strategy that affects these core areas: · Internal Culture: Focusing on building the foundation and spirit of inclusivity within internal culture and offices. Fostering an open and honest environment that allows employees to feel safe, comfortable and open to learning about, considering and supporting several diverse perspectives. · Recruiting and Hiring Practices: Examining and expanding portions of company hiring practices from researching diverse talent pools and sources, to developing programs aimed at increasing diverse candidates. · Work Output/Accountability: Creating and shaping practices and methodologies that introduce the accountability of inclusion within agency creative and strategic outputs · Community Relationships: Researching, initiating, and maintaining relationships with key inclusive partners and organizations, and building a larger footprint within the diverse communities and organizations within the metro areas the agency serves

Core responsibilities: -Lead the creation, development and execution of social media strategies for some of VML's leading global clients (Motorola, Miami Tourism/GMCVB, NBA League Pass)-Work directly with Planning, Analytics and Creative teams to plan, execute and measure all aspects of social media programs -Help to craft and monitor paid social media campaigns including determining targeting and optimization strategies and managing ad campaign budgets-Heavily active in intra-agency diversity efforts and contributor of thought leadership surrounding the topic of diversity within the advertising industry-Assist in business development activities such as contributing to RFP responses and proposals-Provide regular and consistent engagement with clients around all aspects of social programming, and present strategies and channel planning document-Work closely with Planning team to assist with in-depth primary research activations to inform channel planning and recommendations (w/ a specialized focus on authentic multicultural research and audience segmentation)-Oversee and manage complex social media/digital projects from developing and pitching concepts to clients to implementing, executing and reporting on their successes and/or optimizations-Supervise and train junior level resources including social media strategists and coordinators

The T3 Connections practice is a strategic integration of social and media with a focus on connecting the right media – owned, earned, paid, shared or rented – with the right person, any time, any device, any place.My core responsibilities as a Sr. Social Strategist included:-Working directly with clients and cross-functional teams to develop briefs that will lead to business-building connections strategies and programs-Propose social media initiatives, pitch social media opportunities, and act as point of contact for clients as well as a go-to SME for internal teams-Identifying the optimal platforms for campaign executions and insure all content and message is relevant to the target audience and meets client objectives-Managing social media projects from concept through completion, on schedule, on budget and meeting or exceeding the expectations of the client

As a Sr. Social Media Strategist my duties included:-Adapting digital marketing strategies to reflect changes in customer behaviors-Helping clients respond to changes in the competitive landscape or industry trends-Evaluating new social media technologies or market opportunities as they emerge-Analyzing results from primary research and current programs to ensure insights are integrated back to the account team-Developing frameworks to help clients refine their online strategies

A frequent freelance writer, I am very comfortable within the lifestyle, fashion, and entertainment fields. As a young African-American woman I am always on the pulse of urban women’s news, issues and hot topics.

As the Director of Social Media and Content at Otriad Marketing I was in charge of leading a talented team to help develop creative branded content and social media campaigns for a diverse client portfolio. My team created optimized content for a variety of mediums (video, online, print) to accompany innovative digital marketing campaigns. I also helped to gain strategic branded content alliances to aggregate useful content partnerships. I also created unique social media initiatives, while using measurement tactics to measure audience engagement and overall brand awareness.

I assisted Don Diva Magazine in moving their brand into the digital age, and redefining their brand through a variety of channels as a consultant for Public Relations and Social Media Marketing, as well as overall branding strategies. Also as avid freelance writer and features contributor, I have written various feature articles for the popular urban magazine including select celebrity interviews with top names in urban entertainment such as P. Diddy, and film director Antoine Fuqua (Training Day, Brooklyn’s Finest).

As the Director of Communications for InterFACE I was the liaison between publicity firms and the corporation to manage company reputation management in both online and traditional media platforms. I also helped to establish and develop InterFACE's social media channels with strategic content and overall tone. I also created content for a variety of uses including video, online, print campaigns, as well as internal company communication. I managed several internal and external initiatives and events that were pertinent to developing a company culture and overall brand awareness.

319 Public Relations specializes in image consulting and branding, writing services, content and optimization consulting, press release distribution and monitoring, media placement and coaching, as well as event planning and all publicity services.