Support the field HORECA & MFV channel development activities. Drive product availability by selling direct to HORECA & MFV outletsDeveloped and activated Point of Consumption for Noodles and Ball food.Developed and activated 450 MFV and 60 HoReCa outlets.Execute In-HORECA tactical initiatives . Drive brand visibility through PoS/SMGA deployment in-HORECAs .Market Mapping/Segmentation of Market and defining Distribution objectives.Achieved 80% effective call rates monthlyTracking distribution and sales performance on monthly basis.Worked closely with sales team to ensure trade marketing strategies are aligned with sales objectives.Development and execution of trade / consumer promotions including POS development. Build market share/position by ensuring maximum visibility for company products across all outlets. Present Territory performance summery and marketing initiative at monthly Area meetings Carryout daily sales calls and actively engage and educate the customers and consumers alike Drive retail product availability in assigned clusters.Ensure the right level of awareness and availability of all Honeywell brands in every outlet Drive B2C Combo pack initiativesGenerate demand for B2C Combo pack.Executed tactical market development & sales drive for B2C combo packs.Managed other aspects of B2C Combo pack supplies/logistics.Manage all product exhibitions at events and sponsorship programmes.Expanded into 450 new channel outlets and ensured greater distribution outreach, increased availability and visibility within my territory.Execute tactical brand activations & Market dev initiatives.Achieved brand wise development and standardization of trade promotions in HoReCa & Retail.Analyzed results of retail channel, in depth analysis of competition, distribution models Acheived Brand Activations/ Events Sponsorship & ExhibitionsRecruit new outlets, Wholesale hubs & Dealers

-Coordinate all marketing initiatives, follow up on POP ( Point-of-Purchase) materials distribution and placement. -Oversees work of marketing agencies and take care of POP stock count.-Lead and set the Trade Marketing Strategy across a portfolio of brands in consultation with Marketing Manager and Sales Officer.-Oversee short and long lead Trade Marketing projects, promotional material as briefed by the Marketing team, ensuring all artwork and items are on brand and delivered on time.. •Support internal and external stakeholders to ensure projects and Sales support activities are completed to specifications and deadlines. .•Ensure brand and company point of sale items for core and promotional items remains relevant and up to date and manage inventory.•Partner and build relationships with Sales teams across States to support account, State or National initiatives.-Lead trade promotions as agreed and ensure they remain on brand strategy, managing where appropriate legal requirements and report on effectiveness.-Manage point of sale/value adds from conception to execution and evaluation. -Maintain brand guidelines and adhere to processes.-Responsible for coordinating all marketing initiatives and ensuring their successful execution.-Any other special projects that may arise as requested by the Management/BrandManagers/Sales

 Report to Area Sales Manager Report customer/retailer feedback to Area Sales Manager. Worked closely with Area Sales Manager to identify retailers and customers needs. Achieved daily/monthly sales target. Achieved availability and visibility of Honeywell Flour Mills product at every retail outlet Achieved daily expected call rates. Managed and Updated retailers database weekly/monthly Designed daily sales activities/territorial route management itinerary. Achieved deployment of point of sales (POS) and visibility materials at retail outlets. Recorded sales at retail outlet on retail data capture form. Prepared daily sales report to determine product purchase. Provided sales support to existing customers/retailers and search for new prospect

 Report to the General Manager. Achieved monthly/annual sales target as agreed. Prospect and develop customers in addition to existing customer base. Manage existing customer base, with a view of frequent update. Achieved daily redistribution of products to existing and prospective customers