[Roles & Responsibilities]- Provided CRM marketing consulting based on the Salesforce platform- Led strategic consulting and proposal writing, conducting presentations in both Korean and English- Managed full project leadership and acted as the main point of contact for communication with Global HQ- Designed and implemented marketing scenarios and customer journeys based on customer profiles and behavioral data- Developed and executed multi-faceted validation plans, including A/B testing, targeting, and content variations[Projects](Cosmetic Brand L Company) CRM marketing operations project / PL (Fashion Brand L Company) CRM customer experience enhancement operations project / PL(Fashion Brand B Company) Customer integration project / Consultant(Construction G Company) Customer experience-focused project / Consultant(Health Supplement Brand D Company) Data marketing platform implementation project / Consultant

[Roles & Responsibilities]- Served as a PM for the enhancement of existing business operations and the launch of new service projects- Developed and executed overseas sales & marketing strategies, including on/offline marketing : Planned and implemented strategies for consumer access to personal genetic testing services : Launched gut microbiome testing and Alzheimer's test kits- Planned and executed strategies for the diversification of overseas businesses (including JV and ICL establishment and new business development)- Identified and engaged new business partners and conducted sales activities, successfully entering new markets in Indonesia, Singapore, Turkey, and Vietnam[Key Achievements]- Achieved 943% of the target revenue by managing government bids, sales, and marketing for COVID-19 test kits- Established joint ventures in India and Iraq in 2022, managing facilities, capital, shares, and exit plans- Successfully planned and executed various commercialization strategies, including securing designation as a Global Small and Medium Enterprise through government relations efforts