Anna Goebel Email & Phone Number

Kansas City, Missouri, United States

Lead branding, public relations and communications for the Northeast and Southeast divisions of HNTB.

Kansas City Metropolitan Area

Led marketing strategy and supported business development and investor relations. Integrated Roadways is a digital infrastructure company with a mission to transform America’s network of roadways into self-sustaining smart roads that support the current and next generation of connected, electric and autonomous vehicles.

As the Director of Marketing, Anna managed all aspects of Diode’s marketing, communications, PR and brand strategy. Anna brings a decade of marketing and business development experience in the engineering and construction industry, specifically focused on telecom, energy, water and data center sectors. In her capacity as the Director of Business Development, she led the development efforts for Diode’s data infrastructure business. Anna has been involved in developing greenfield fiber and data center projects and assets in North America and Asia Pacific since 2018 when she started at Diode Ventures. Anna is a certified Data Center Infrastructure Specialist from the International Data Center Authority.Anna was a part of the team that developed Golden Plains Technology Park, a first-ever hyperscale data center campus in Kansas City, Missouri that was sold to Meta.

In this position, I had the unique opportunity to provide B2B marketing and consultancy support for Black & Veatch’s diverse business and service lines.RESPONSIBILITIES Worked with the company's businesses units to develop mass, segmented and account-specific marketing campaigns and activities.Developed integrated marketing campaigns that included a strategic focus on content marketing, distribution channel strategy and relationship building opportunities. Wrote and edited marketing copy.Used LinkedIn Advertising and other social media advertising as a part of the channel strategy to target specific audience types. Planned lead nurturing campaigns that were executed with the digital marketing team's support through marketing automation.Encouraged a strategic and smart event strategy for trade shows, conferences and client-hosted events that maximized business development opportunities and marketing ROI. Practiced Account Based Marketing (ABM) tactics for strategic target accounts. Managed corporate marketing initiatives that supported the brand messages as well as recruitment efforts.

Overland Park, Ks

For more than two years, I led the social media strategy for Black & Veatch and its affiliate companies.RESPONSIBILITIES- Developed and led the social media strategy for the company. - Managed the company's enterprise social media tool that is used by global brand managers.- Developed social media campaigns that include a mix of paid and organic social media messages.- Worked with colleagues to develop lead generation campaigns which include marketing automation, email marketing, search engine marketing (SEM, SEO) and social media tactics. - Trained Black & Veatch professionals on social media best practices and brand advocacy. - Provided reputation management and crisis communications strategy for internal and external social media channels.- Developed a Social Media Communications Guide for brand managers that included a section on crisis management and how to deal with negative feedback online.

Overland Park, Ks

Managed advertising sales for the National Auctioneers Association's (NAA) publications department. Also managed the exhibit booth sales and sponsorship partnerships available at the NAA's annual International Auctioneers Conference and Trade Show and educational events throughout the year. Developed and maintained client relations that resulted in more than $100,000 in sales in 2012; doubling sales revenue from the previous year. Marketing responsibilities consist of the promotion of the six major educational summits, seminars and conferences the NAA offers each year. From the developmental stages to the actual event date, the goal was to not only make sure that the NAA's target audience was aware of each event and its purpose, but that that audience became engaged with the association as a result of the marketing efforts. Collaborated with graphic artist to create promotional print, digital and social media pieces for these events and the association. Filmed and produced video content used for promotional and educational aspects for the association, its events and membership. Managed the NAA's Facebook, Twitter and YouTube accounts.