- Trade Marketing Lead for driving business for Beer & Beyond Beer portfolio in Goa, Puducherry & Kerela- Executed a Local Hotspot Strategy in South and East Goa, boosting brand visibility and trialsin key local areas through strategic use of Neons, OOP & IN-POC Branding, and MenuTakeovers, resulting in a 3.5% increase in Share of Visibility and a 5% gain in Market Share.- Leveraged the Sao Joao festival to achieve 80% event participation across Goa, leading to20,000… Show more - Trade Marketing Lead for driving business for Beer & Beyond Beer portfolio in Goa, Puducherry & Kerela- Executed a Local Hotspot Strategy in South and East Goa, boosting brand visibility and trialsin key local areas through strategic use of Neons, OOP & IN-POC Branding, and MenuTakeovers, resulting in a 3.5% increase in Share of Visibility and a 5% gain in Market Share.- Leveraged the Sao Joao festival to achieve 80% event participation across Goa, leading to20,000 product trials and a 2% Market Share growth in June 2024 Show less

- Managed Trade Marketing operations across Maharashtra, Goa, Telangana, West Bengal,and Meghalaya, handling a $1 million portfolio, and leading a team of 3 DRs and 12 IDRs forBeyond Co. (Spirits vertical for AB InBev)- Launched the Alcoholic Beverage business in Telangana, taking on additional roles to driveSales Turnover and Width of Distribution, successfully moving 800+ cases of MagnumWhiskey and 50+ cases of D'yavol- Spearheaded execution in high imagery… Show more - Managed Trade Marketing operations across Maharashtra, Goa, Telangana, West Bengal,and Meghalaya, handling a $1 million portfolio, and leading a team of 3 DRs and 12 IDRs forBeyond Co. (Spirits vertical for AB InBev)- Launched the Alcoholic Beverage business in Telangana, taking on additional roles to driveSales Turnover and Width of Distribution, successfully moving 800+ cases of MagnumWhiskey and 50+ cases of D'yavol- Spearheaded execution in high imagery events like VH1 Supersonic and Gin Explorer's Clubwith Magnum Whiskey and Hoegaarden Gin across Maharashtra- Pioneered the "Try & Buy" BTL Activation, targeting 15+ Modern Trade Accounts in Kolkata,which drove over 2,000 product trials and the sale of 40+ cases during the Durga Pujafestival Show less

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- Led Brand Partnerships and Strategic Alliances for India, UK & ROE- PMO for the launch of VAHDAM India’s 1st. EBO in Khan Market, New Delhi- Launched a Co-Branded NPD in collaboration with Moonshine Meadery, India's first and biggest mead producer.

- Led Brand Partnerships and Alliances (Online & Offline) with leading Online Portals, D2C & CPG brands- FoodTalk, SoDelhi, LBB Delhi, Rage Coffee, Vahdam Teas, Greater Than Gin, PeeSafe etc.- Managed the entire Social Media mandate for Jimmy’s Cocktails, scaling from 9K to 33K Followers in less than 18 months; including strategizing, execution & maintenance of all online Social Media platforms (FB, Instagram, YouTube & LinkedIn)- Led the affiliate and influencer marketing… Show more - Led Brand Partnerships and Alliances (Online & Offline) with leading Online Portals, D2C & CPG brands- FoodTalk, SoDelhi, LBB Delhi, Rage Coffee, Vahdam Teas, Greater Than Gin, PeeSafe etc.- Managed the entire Social Media mandate for Jimmy’s Cocktails, scaling from 9K to 33K Followers in less than 18 months; including strategizing, execution & maintenance of all online Social Media platforms (FB, Instagram, YouTube & LinkedIn)- Led the affiliate and influencer marketing efforts for the brand, on-boarding over 250+ Micro/Macro Influencers and 50+ Niche Influencers- Spearheaded the execution of 75 Indoor & Outdoor events for Jimmy's Cocktails- Gin Explorer's Club, Soul Sante etc. and SPOC for over 200+ planned events in the current fiscal- Curated 5 Experiential Cocktail Tasting Sessions in collaboration with leading Modern Trade Chains like Reliance FreshPik, Natures Basket & Spencer's across Delhi, Mumbai, Kolkata & Pune- Devised the Brand Activation Tool Kit for driving Brand Awareness and Consumer Trials in the Regular On-Premise Channel (Ahaata' s)- Worked closely with the Head of Marketing, liaisoning between the Advertising, PR & Creative agencies and internal stakeholders Show less

- Handled a universe of 100+ outlets in Pune to ensure Secondary Sales (Institutional and Retail) of AB InBev’s High End Portfolio- Budweiser, Budweiser Magnum, Corona, Hoegaarden & 7River’s Brewing Co. - Delivered growth of +22% in Budweiser, +70% in Budweiser Magnum, 150% in Beck’s Ice & 17% in the BIO portfolio (YTD 2019 vs. YTD 2018) - Executed loacalised Corona & Hoegaarden Price Comm. Visibility Drive in Premium Retail Stores ensuring a visibility penetration of over… Show more - Handled a universe of 100+ outlets in Pune to ensure Secondary Sales (Institutional and Retail) of AB InBev’s High End Portfolio- Budweiser, Budweiser Magnum, Corona, Hoegaarden & 7River’s Brewing Co. - Delivered growth of +22% in Budweiser, +70% in Budweiser Magnum, 150% in Beck’s Ice & 17% in the BIO portfolio (YTD 2019 vs. YTD 2018) - Executed loacalised Corona & Hoegaarden Price Comm. Visibility Drive in Premium Retail Stores ensuring a visibility penetration of over 80%.- Spearheaded the end to end execution of English Premier League Promotional Events all across Pune as a 4 Month Project (Sep’19-Dec’19) including 10 Large Scale Fan Club Screenings across high end key accounts.- End to end execution of events like Corona Sunsets at JW Marriott Pune, multiple Budweiser Experiences Nights and Beck’s Ice Events- Performing commercial due diligence of Monthly Distributor Claims amounting to over Rs.3 Mn. Show less

Marketing and Brand Management of the entire PepsiCo product portfolio for Area Countries (Nepal, Bangladesh, Sri Lanka)- Worked on “Launch of Tropicana Frutz in Bangladesh”- Performed TopLine Report Analysis & collated insights on multiple cuts (SKU’s, Flavours, Market Market Share) - Performed Competitive Benchmarking (PRAN Frooto, Mangoolee, Fruitika) - Designed the Strategic Communication Brief for brand “Tropicana Frutz” - Completed an in-depth competitor TVC… Show more Marketing and Brand Management of the entire PepsiCo product portfolio for Area Countries (Nepal, Bangladesh, Sri Lanka)- Worked on “Launch of Tropicana Frutz in Bangladesh”- Performed TopLine Report Analysis & collated insights on multiple cuts (SKU’s, Flavours, Market Market Share) - Performed Competitive Benchmarking (PRAN Frooto, Mangoolee, Fruitika) - Designed the Strategic Communication Brief for brand “Tropicana Frutz” - Completed an in-depth competitor TVC Analysis - Contributed majorly in the design of the product labels and caps (Final designs accepted and approved by the VP Beverages & Nutrition, Category team and bottler team; got the closure done during my tenure) -Performed Price Indexing Analysis to study the cost advantage/disadvantage for our product - Cross functional working with J. Walter Thompson India, J. Walter Thompson Banagladesh, Kantar IMRB, Nielsen & PepsiCo India Category Team- Analysed the Consumer Landscape in Bangladesh - Helped in the designing, lift & shift of ideas for POSM’s & other collateralsOthers - Contributed in the Digital Marketing Plan for Aquafina & 7Up in Bangladesh - Contributed in the Digital Marketing Plan for Father’s Day & Friendship’s Day for brands Kurkure & Quaker in Bangladesh (Suggestions appreciated and accepted by the Director & Manager for Area Countries) - Worked on “Launch of Quaker Tin Oats & Flavoured Oats” in Bangladesh - Worked on “Launch of Low Sugar Portfolio of Ole” in Sri Lanka - Analysed and Performed calculation of Sugar Tax in Sri Lanka and its implication on PepsiCo portfolio Show less

- Worked as a summer trainee in PC-G (Plant Control-Gurgaon) of VEH-G Division under PBV (Production Business Vertical) and had an hands on experience of the working of Weld Shop, Paint Shop, Body Shop, Engine Assembly & Final Assembly lines.- Successfully completed 2 Summer Projects at MSIL, Gurgaon namely “Introduction To New Car Model” (Maruti Suzuki Ignis) & “Hail Storm Dent Repair Study” during my six weeks of internship.