My roles and responsibilities as Business Intelligence Analyst at Gozayaan include but not limited to: -Creating dashboards to enhance management visibility, monitor performance, promptly identify issues, and enable immediate action based on data trends using Metabase, Mixpanel, and Power BI. -Developing and maintaining the organization’s CRM (HubSpot & Salesforce), optimizing functionality and workflows, ensuring data integrity through alerts and trackers, and enhancing data… Show more My roles and responsibilities as Business Intelligence Analyst at Gozayaan include but not limited to: -Creating dashboards to enhance management visibility, monitor performance, promptly identify issues, and enable immediate action based on data trends using Metabase, Mixpanel, and Power BI. -Developing and maintaining the organization’s CRM (HubSpot & Salesforce), optimizing functionality and workflows, ensuring data integrity through alerts and trackers, and enhancing data quality while effectively addressing challenges in integrating various data sources. -Building analytical infrastructure using SQL and BI tools to efficiently address business queries, facilitate informed decision-making, and provide actionable insights to stakeholders. -Creating business reports to showcase performance, identify areas for improvement, and propose growth strategies, leading to highly focused marketing campaigns and initiatives. -Leveraging data analysis, trend predictions, and forecasting, along with insights into micro-economic factors, to drive informed decision-making. Enhancing operational efficiency and strategy optimization by empowering the team with data insights and regularly updating management and stakeholders with performance reports to ensure alignment with targets and strategic adjustments. -Supporting global and regional teams by managing data requirements, data flow, and data governance, conducting ad-hoc analyses, developing team skills, and reporting monthly KPIs to stakeholders. Show less

In my role as a Growth & Commercial Associate at Gozayaan Pakistan, I used to: -Analyze customer behavior, preferences, and engagement patterns to assist the marketing team with targeted campaigns and the growth team with strategies like personalized emails, brand SMS, and promotional discounts, thereby enhancing brand visibility, customer acquisition, and retention. -Enhance user-to-customer conversion by improving team efficiency through process automation and standardization,… Show more In my role as a Growth & Commercial Associate at Gozayaan Pakistan, I used to: -Analyze customer behavior, preferences, and engagement patterns to assist the marketing team with targeted campaigns and the growth team with strategies like personalized emails, brand SMS, and promotional discounts, thereby enhancing brand visibility, customer acquisition, and retention. -Enhance user-to-customer conversion by improving team efficiency through process automation and standardization, optimizing resource use, and targeting high-potential leads with lead filters and engagement analysis, while also enhancing lead quality through campaign performance analysis. -Employ A/B testing to analyze user behavior, marketing campaigns and strategies, and promotional activities, leveraging insights to make data-driven decisions that boost the customer base and reduce churn rates. -Conduct market research and SWOT analysis to identify customer preferences, product issues, pricing strategies, and untapped segments, and analyze competitor strategies to implement customer-focused improvements in our products. Show less