Gohar Bashir Email & Phone Number

Islamabad - Pakistan

Managing a business portfolio of approximately Rs. 13 billion & leading a team of 126 individuals, encompassing direct and indirect reports, to achieve and exceed sales targets. Effective management of a diverse network of 101 Sub-Distributors spanning Gujrat to GB, AJK, and KPK. Utilize strategic thinking and leadership skills to drive growth, optimize distribution efficiency, and ensure seamless operations. Collaborate cross-functionally to contribute to the company's market expansion and… Show more Managing a business portfolio of approximately Rs. 13 billion & leading a team of 126 individuals, encompassing direct and indirect reports, to achieve and exceed sales targets. Effective management of a diverse network of 101 Sub-Distributors spanning Gujrat to GB, AJK, and KPK. Utilize strategic thinking and leadership skills to drive growth, optimize distribution efficiency, and ensure seamless operations. Collaborate cross-functionally to contribute to the company's market expansion and sustained profitability.• Managing sales & distribution in North District- 15k General Trade customers & +100 Sub-Distributors (25K indirect coverage).• Ensuring BIC in-store fundamentals via Golden Stores & category displays.• Engaging customers & deploying by channel plans- in GT, Pharmacy, Modern Trade, WS and Sub-Distributors.• Deployed S&D in top Sub-Ds to upgrade business operations and track sales & distribution at branch level.• Led training & development of sales team in across District, conducting training session for SRs & managers.• Managed Modern Trade Business nationally- in KLI during June’21 till Jan’22.• Ensuring BIC KPIs- OSA, SOS, SOD, CATMANs & deploying other in-store initiatives /performances. Show less

Karachi- Pakistan

As a General Sales Manager at Shan Foods, a prominent player in the Recipes, Spices, Noodles, and Pickles industry, I led business operations across the high-revenue South Zone of Pakistan, spanning Sindh and Baluchistan provinces. Responsible for the region's largest distributor, I contributed to strategic business planning, market-leading strategies, and resource recruitment. Managed the most significant market share in the South Zone, actively shaping business growth and… Show more As a General Sales Manager at Shan Foods, a prominent player in the Recipes, Spices, Noodles, and Pickles industry, I led business operations across the high-revenue South Zone of Pakistan, spanning Sindh and Baluchistan provinces. Responsible for the region's largest distributor, I contributed to strategic business planning, market-leading strategies, and resource recruitment. Managed the most significant market share in the South Zone, actively shaping business growth and success.• Managing Sales, designing market strategy & RTM, Planning Trade Offers and managing zone’s budgets. • Enhancing market share via distribution extension.• Designed & deployed Bikers - as an alternative cost-effective distribution model for market penetration. • Appointed handlers for Sindh & Baluchistan to improve RTM. • Recruited & developed the best sales team in south zone- which resulted in outstanding results. Show less

Pakistan

As a Regional Sales Manager North, I stepped into the role during a challenging period of negative growth. Through strategic planning and the implementation of targeted seasonal initiatives, I devised an impressive turnaround, achieving a remarkable 14% growth by year-end. My dedication extended beyond numbers, as I nurtured my team, fostering their professional development and ultimately driving exceptional outcomes that earned recognition from upper management. Addressing a pressing concern… Show more As a Regional Sales Manager North, I stepped into the role during a challenging period of negative growth. Through strategic planning and the implementation of targeted seasonal initiatives, I devised an impressive turnaround, achieving a remarkable 14% growth by year-end. My dedication extended beyond numbers, as I nurtured my team, fostering their professional development and ultimately driving exceptional outcomes that earned recognition from upper management. Addressing a pressing concern, I proposed a solution for the sales and distribution challenges in the GB area, effectively mitigating the adverse effects caused by geographical distance.• Islamabad region- The 2nd largest region in Pakistan business in Shan Foods after Karachi region.• Multiple steps taken on team building & operational excellence in a short span of time-Efficient team building in just 9 months. • Delivered 14% growth vs. 9% national growth, through efficient planning & forecasting of season, in across categories.• Highlighted, planned & executed the handler for Gilgit Baltistan to improve service level- The first handler in Shan Foods. Show less

Pakistan

As a Regional Manager of Supply Chain, I am responsible for overseeing and optimizing the supply chain operations across Punjab, KPK, AJK and GB. My role involves managing a large team of 9 direct reports and overseeing 149 indirect subordinates to ensure efficient and effective supply chain processes. key responsibilities include coordinating and optimizing the movement of goods, maintaining inventory levels, and managing distribution logistics without compromising execution and customer… Show more As a Regional Manager of Supply Chain, I am responsible for overseeing and optimizing the supply chain operations across Punjab, KPK, AJK and GB. My role involves managing a large team of 9 direct reports and overseeing 149 indirect subordinates to ensure efficient and effective supply chain processes. key responsibilities include coordinating and optimizing the movement of goods, maintaining inventory levels, and managing distribution logistics without compromising execution and customer services.• Led supply chain team in Islamabad region & ensured business results.• Ensured resource utilization at optimal level & reduced operational cost. Managed stocks with Right DOC to support sales. • Operational excellence initiatives; right vans by channel, load management & execution etc. Show less

Islamabad, Pakistan

• Managed Sales & Distribution in North District- 25k direct coverage • Ensuring BIC in-store fundamentals.• Deployed corporate plans & efficient initiatives deployment across channels. • Led training & development in District Islamabad.• National institution Manager (USC & CSD) – (additional role) - March’2012 till Feb’15 • Designing monthly plans for USC & CSD and deployment nationally.• Developed team & RTM for institution business.

Islamabad, Pakistan

• Led Distribution extension project in P&G Pakistan.• Responsible for running successful DE test before rolling out sub-distributor project across Pakistan. (Recognized by region in P&G) • Launched successful Distribution Extension across Pakistan in both Urban & Rural areas. • Launched 200+ Sub-Distributors across Pakistan to achieve company’s volume & Distribution goals. • Successfully transitioned 30+ non-profitable, Distributor branches into Sub-Distributor with excellence.… Show more • Led Distribution extension project in P&G Pakistan.• Responsible for running successful DE test before rolling out sub-distributor project across Pakistan. (Recognized by region in P&G) • Launched successful Distribution Extension across Pakistan in both Urban & Rural areas. • Launched 200+ Sub-Distributors across Pakistan to achieve company’s volume & Distribution goals. • Successfully transitioned 30+ non-profitable, Distributor branches into Sub-Distributor with excellence. • Sub-d channel is a growth engine for ADP and P&G Pakistan, since launched. Show less

Gujrat, Pakistan

• Led newly structured business unit efficiently & delivered outstanding results in sales & fundamentals.• Gujrat unit composed in August’06 and ranked # 1 nationally among 14 units in FY0607.• Converted 5-regional distributors in IBL branches- effectively & efficiently without any business loss. • Best-in-class executions of channel plan with 100% back-check accuracy of corporate initiatives/plan- Golden stores.

Kpk, Pakistan

• Section manager assignment within Peshawar & in other KPK regions; Mardan, Swat, Dir, Kohat & Bannu areas. • Key priority during assignment; delivering outstanding results & winning in sales fundamentals. • Developed capable team and ensured consistency in results.• Executed best corporate plans in section and recognized as “HFS Champion” (Regional Award of P&G- CEEMEA)

Hazara Division- Abbottabad, Pakistan

• Managed Sales & Distribution in Hazara Division- Abbottabad based.• Developed Branches in main towns like Abbottabad, Haripur and setup a solid network of Sub-Ds in suburbs.

• Sales rep assignment: in which I learned basic selling skills & effectiveness of sales fundamentals. • Learned customer handling and channel behavior. It helped me throughout my career.

Master Of Business Administration (M.B.A.), Marketing, 3.9- Cgpa

Master'S Degree, Political Science And Government, 2Nd Division

Graduation, Law And Political Science, 2Nd Division

Activities and Societies: I was captain of my class cricket team. Organizer of inter college cricket tournament. Organizer of college trip.