- Direct up-selling to retailers across Pakistan ( Food Franchise, Start ups, Garment Retailers, Shoe Retail)- Updating company catalog with new trends in packaging to add innovation to their current packaging - Strong coordination with suppliers to meet client lead time - Strong customers service for our current clients.- Researching SMEDA sources for new businesses and direct up selling - Carrying out meetings with interested clients and setting up meetings.- Coordination with printing stakeholders and designing team to match client requirements.- Business travel internationally attending exhibitions to promote new packaging innovation in Pakistan.