Gökçe Gülay Email & Phone Number

İstanbul, Türkiye

Representing Viomi Company in TR and overseas markets regarding brand and OEM processes,Devising entry market strategies of Viomi branded products (Mda, Sda, Water Purification, Robot etc.) into TR market and overseas markets.Managing strategic partnerships in markets with OEM processes regarding various product ranges.Determining sales, marketing and service channels according to growth strategies.Establishing strategic partnerships with the distributors in TR… Show more Representing Viomi Company in TR and overseas markets regarding brand and OEM processes,Devising entry market strategies of Viomi branded products (Mda, Sda, Water Purification, Robot etc.) into TR market and overseas markets.Managing strategic partnerships in markets with OEM processes regarding various product ranges.Determining sales, marketing and service channels according to growth strategies.Establishing strategic partnerships with the distributors in TR and overseas markets,P&L responsibility,Managing partner in Geyo company, which has a strategic partnership with Viomi company,***Ensured the entry of Viomi branded sda product groups into Turkish market and managed sales channels and reached 10% market share.***Realized the first robot vacuum cleaner SKD production partnership in Turkish market with Atmaca Electronics company. Reached 25% market share. Show less

Istanbul, Turkey

Accountable for formulating effective sales and business development strategies regarding the kitchen specialist channel, keeping close track of dealer and key account (200+) activities, implementing sales & marketing campaigns, executing direct sales, achieving sales targets, managing marketing investments and developing new dealer acquisition,Devising strategies for all sales channels that will ensure constant profitability and sustainable market share growth,Monitoring market… Show more Accountable for formulating effective sales and business development strategies regarding the kitchen specialist channel, keeping close track of dealer and key account (200+) activities, implementing sales & marketing campaigns, executing direct sales, achieving sales targets, managing marketing investments and developing new dealer acquisition,Devising strategies for all sales channels that will ensure constant profitability and sustainable market share growth,Monitoring market dynamics, trends and customer needs to craft more accurate business decisions including sales and marketing promotions, campaigns,Cooperating with sales regions to develop customer acquisition according to growth strategies and having P&L responsibility for the entire organization,Directing the marketing department with feedback regarding the retail market, dealers, consumer, etc. to develop successful marketing strategies,Responsible for leading overall digital transformation processes to develop a perfect consumer experience journey,Collaborating with various other units such as supply chain, digital transformation, product development, service, marketing etc. to ensure maximum efficiency both in sales business and carried out projects in the strategic growth roadmap.Leading a team of 11 (6 sales & 5 business development) in respective operations and coaching for future opportunities.***Expertly led the digital transformation process in the Siemens brand. (IZone, Logo/Diva, V-count, Pisano, Maptriks, Mutfak+, Homeconnect)***Initiated Salesforce automation.***Secured significant turnover increases in sales channels such as 20% annually in dealers.***Ensured 65% turnover increase in kitchen specialist channel compared to the previous year and 500% in online sales in 2020 via effective strategies.***Achieved a critical success in coffee machine sales (233% increase in unit between 2018 and 2020, a 524% increase in revenue, and increased market share up to 51% in 2020). Show less

Istanbul, Turkey

Developing and executing effective sales strategies, sales campaigns, and marketing activities in accordance with organizational objectives and working in close coordination with sales management,Evaluating all metrics and parameters in P&L tables regarding sales, presenting related insights to senior management, taking appropriate actions accordingly, and ensuring all sales teams are updated with actions ahead,Implementing dealer performance bonus premium and sales team… Show more Developing and executing effective sales strategies, sales campaigns, and marketing activities in accordance with organizational objectives and working in close coordination with sales management,Evaluating all metrics and parameters in P&L tables regarding sales, presenting related insights to senior management, taking appropriate actions accordingly, and ensuring all sales teams are updated with actions ahead,Implementing dealer performance bonus premium and sales team performance bonus premium systems,Coordinating internal departments such as marketing, planning, finance, product management, etc. in relation to sales estimations, strategies and market trends,Keeping close track of compliance with standards and principles as well as closely following up sales team in this regard,Performing regular sales region and dealer visits to maintain strong relations and ensure accurate field implementations of strategies,Conducting comprehensive analysis regarding the market, revenue, and order projections.***Initiated live streaming as a part of the BIP (Dealer Communication Platform) to provide sales-oriented trainings to dealers. Ensured close communication with internal departments as well as dealer channel executives due to the established live broadcast studio. Mutfak+ enabled dealers to easily and cost-effectively receive communication, sales, marketing, campaign oriented trainings.***Ensured the acquisition of dealers that will significantly contribute (5%) to the annual turnover and implemented a ‘dealer performance bonus system’ that become a pioneer for other home appliance brands as well. Secured significant turnover increases in sales channels such as 20% annually in dealers by implementing respective cost base bonus system. ***Acted as a Project Lead during the establishment and implementation processes of sales systems and successfully established a critical monitoring tool (that enables easy monitoring for project sales) called Simetri. Show less

Istanbul, Turkey

Accountable for carrying out both field and dealer sales activities across the Marmara region, actively identifying prospects and exploring new project sales opportunities that will significantly contribute to the profitability objectives; directly reporting to the Head of Section (Sales) along the way,Conducting comprehensive analysis to gain competitive and strategic advantage, managing and developing existing accounts by ensuring close communication, preparing proposals and… Show more Accountable for carrying out both field and dealer sales activities across the Marmara region, actively identifying prospects and exploring new project sales opportunities that will significantly contribute to the profitability objectives; directly reporting to the Head of Section (Sales) along the way,Conducting comprehensive analysis to gain competitive and strategic advantage, managing and developing existing accounts by ensuring close communication, preparing proposals and negotiating prices in accordance with customer needs and market dynamics,Driving efforts to achieve and exceed monthly and annual sales targets in the region, strategizing region-based sales plans, continually monitoring and tracking regional sales performance and taking appropriate actions when necessary.***Achieved success by selling all white goods products of a construction project of 1000+ flats at once. Show less

Istanbul, Turkey

Carrying out marketing activities regarding various Bizim Mutfak brands including ketchup, mayonnaise, etc. in line with brand objectives and strategies, and expertly executing all communications including ATL, BTL, PR, and product rollout plans, Accountable for product management activities; overseeing all stages of the product lifecycle, pricing, market entry and closely following up production processes,Initiating the utilization of social media accounts such as Facebook and… Show more Carrying out marketing activities regarding various Bizim Mutfak brands including ketchup, mayonnaise, etc. in line with brand objectives and strategies, and expertly executing all communications including ATL, BTL, PR, and product rollout plans, Accountable for product management activities; overseeing all stages of the product lifecycle, pricing, market entry and closely following up production processes,Initiating the utilization of social media accounts such as Facebook and Twitter, managing brand website and driving efforts to strengthen social media presence on respective channels; also effectively maintaining relations with third parties and agencies. Show less

Istanbul, Turkey

Responsible for managing the daily operations of the restaurant, which is operated in Kadıköy since 1960.***Completed mandatory military service in the respective period gap.

Istanbul, Turkey

Providing necessary support to a wide range of related activities including advertising, consumer relationship, market research, sponsorship, fairs/exhibits, PR campaigns, and sales events; playing an integral role during the transformation process of brand identity,Accountable for supporting the development of general admissions traffic-driving promotions and effectively managing the communication and implementation of respective promotions.***Expertly monitored customer… Show more Providing necessary support to a wide range of related activities including advertising, consumer relationship, market research, sponsorship, fairs/exhibits, PR campaigns, and sales events; playing an integral role during the transformation process of brand identity,Accountable for supporting the development of general admissions traffic-driving promotions and effectively managing the communication and implementation of respective promotions.***Expertly monitored customer loyalty program ’Express Plus'.***Started working as a Brand Marketing Intern within the organization, assisted operations as a Part-Time Brand Marketing Support Assistant afterward, and hired as a Full-Time employee after graduation. Show less

Master'S Degree, Mba

Bachelor'S Degree, Business Administration

High School Diploma